Marshall McLuhan and Virtuality

Marshall McLuhan and Virtuality PDF

Author: Chris Horrocks

Publisher: Cambridge : Icon

Published: 2001

Total Pages: 84

ISBN-13:

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This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'.

Marshall Mcluhan and Virtuality

Marshall Mcluhan and Virtuality PDF

Author: Christopher Horrocks

Publisher:

Published: 2007-06-01

Total Pages: 80

ISBN-13: 9781840469042

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In the 1960s, Marshall McLuhan was promoted as the most important thinker since Newton, Darwin and Einstein. Yet when he died in 1980, his explorations of media were perceived as irrelevant and naïve. In recent years, however, McLuhanism has been resurrected. Why?This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'. Today, his views on 'the global village' and 'hot and cool media' have been drawn into discourses on the sensory, psychological and social impact of virtual reality and cyberspace. Marshall McLuhan and Virtuality examines McLuhan's thought in relation to the information revolution, assessing his 'probes' into aural and visual culture and their problematic relation to the global and corporate matrix of the Web and Internet. It also discusses his claims in relation to postmodern theory and considers how McLuhan's renaissance connects with the posthuman 'cyberbole' of disembodiment and virtual identity.

Virtual Marshall McLuhan

Virtual Marshall McLuhan PDF

Author: Donald F. Theall

Publisher: McGill-Queen's Press - MQUP

Published: 2001

Total Pages: 332

ISBN-13: 9780773521193

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Marshall McLuhan was a satirist and prophetic poet who explored subjects from the occult and the esoteric to everyday popular culture and the emerging digital revolution. Written in an accessible, engaging manner, The Virtual Marshall McLuhan sheds new light on McLuhan's goals and the background to his influential writings.

Digital Communion

Digital Communion PDF

Author: Nick Ripatrazone

Publisher: Fortress Press

Published: 2022-03-29

Total Pages: 166

ISBN-13: 1506471153

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Marshall McLuhan was the greatest prophet of the digital age. In the 1960s, McLuhan, a Canadian literary theorist reared on Elizabethan satire and the labyrinthine novels of James Joyce, turned his attention toward the budding and befuddling electronic age. Like most prophets, McLuhan became one through a fascination with God. Prophets divine their wisdom from a source, and Digital Communion shows that McLuhan's was his own Catholic faith. In other words, the greatest prophet of the digital age was an ardent Christian. A reconsideration of his vision can change the way we view the online world. A Catholic convert, McLuhan foretold a digital age full of blessings and sins: a world where information was a phone call or keystroke away, but where our new global village could also bring out the worst in us. For him, mass media was a form of Mass. McLuhan thought that while the print world was visual, the electric world--especially television--was a medium of touch. It enveloped us. For McLuhan, God was everywhere, including in the electric light. Digital Communion considers the religious history of mass communication, from the Gutenberg Bible to James Joyce's literary forerunners of hypertextual language to McLuhan's vision of the electronic world as a place of potential spiritual exchange, in order to reveal how we can cultivate a more spiritual vision of the internet--a vision we need now more than ever.

Understanding New Media

Understanding New Media PDF

Author: Robert K. Logan

Publisher: Peter Lang

Published: 2010

Total Pages: 418

ISBN-13: 9781433111266

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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

New Media

New Media PDF

Author: Martin Lister

Publisher: Psychology Press

Published: 2003

Total Pages: 166

ISBN-13: 9780415223775

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Providing a comprehensive introduction to the culture, technologies, history and theories of new media, this book considers the ways in which they really are new, assesses whether a media and technological revolution is under way and formulates ways for media studies to respond to new technologies.