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Chair Massage Marketing 101

Author: Eric Brown

Publisher:

Published: 2017-05-27

Total Pages: 366

ISBN-13: 9781521387733

You can have a successful chair massage business! You can make some great money doing chair massage, but developing your business can be extremely difficult if you don't have this essential knowledge about creating, marketing, and operating a chair massage practice. This book encapsulates the success secrets of North America's most successful chair massage professionals and will ensure that you develop a thriving business. Learn pretty much everything there is to know about chair massage, from choosing a chair and finding training, to getting into the boardrooms and moving clients into your clinic. This book is action and outcome-oriented - not just a lot of information. You'll get 101 clear, simple, doable action steps to lead you to success. Welcome to the ground-breaking step-by-step guide to building a successful chair massage business - the most comprehensive guide to chair massage in existence. The book takes you step-by-step through the process of developing your chair massage business, whether you plan to do on-site massage in the corporate environment or in more unusual places like airports, salons, hotels, events, or even bars. You can do chair massage full time, part time to supplement your income, or as a marketing tool to move people into your massage therapy practice. With contributions on the history of massage by "the father of chair massage", David Palmer In praise of Chair Massage Marketing 101..."Eric Brown has helped put Chair Massage on the map and is a wealth of knowledge in the massage profession. I use his information and I've been in the massage profession 20+ years! With his new book, there is no excuse for not being successful with chair massage."Ryan Hoyme, MassageNerd, MassageNerd.com "Wow! Eric has amassed a lifetime into one volume. A masterpiece. This is a day-to-day guide that spells out exactly what to do to go from start to busy and successful and should be required reading for all therapists."Dr. Dennis Buckley, Author The Hole In Your Practice"It's wonderful to see Eric Brown's new book take David "the Father of Chair Massage" Palmer's original concepts to an even higher level. If your goal is to design a brilliant business using chair massage, Eric's information and solid advice covers every aspect you need: From getting started to marketing and sales with everything in-between. No critical business stone is left un-turned."Irene Diamond, Founder of Dream Practice Mastery Academy

Marketing Your Chair-Massage Business

Author: Mark W. Worrell

Publisher: CreateSpace

Published: 2009-10-07

Total Pages: 54

ISBN-13: 9781449519940

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2ND EDITION RELEASE DATE 6/1/2011...This book is for new and working massage therapists who wish to expand their business by incorporating a chair massage practice. The information is key to growing your business. Just having a website is not the way to get in the door. A massage practice is a very "personal" service and you need to know how to approach a business. Just using socail networking sites doesn't show the potential client that you want "their" business. These methods are an effective marketing tool that is a valuable asset for your career. It is simple to start a chair-massage practice when you have this material. This is a "no frills" manual that is short and to the point. 2nd edition comes with technique and YOUTUBE video information. The author expects you to have results if you apply these tested and easy methods that are the best marketing techniques with details that he has proven time and time again. You can make the money back from the purchase of this booklet in less than 2 chair massages! Please do the work and be successful. This teaches you to "GO OUT and GET THE BUSINESS", not waiting for someone to look for you. That is the goal of this book.

Chair Massage - E-Book

Author: Patricia Holland

Publisher: Elsevier Health Sciences

Published: 2010-03-11

Total Pages: 256

ISBN-13: 032308303X

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Expand your practice and attract new clients with chair massage! A practical, visual guide to this rapidly growing field, Chair Massage helps you develop a basic routine and adapt to different clients and situations. Expert authors Patricia M. Holland, MC, LMT, and Sandra K. Anderson, BA, LMT, NCTMB, provide coverage of massage techniques, chair adjustment, body mechanics, and applying pressure, plus specific routines for the lower back, shoulders, neck/head, and arm/hand regions -- with full-color photographs clearly demonstrating each technique. A chapter on the business aspects of seated massage helps you market and manage your practice successfully. Full-color photographs and drawings clearly depict each technique. An Essentials of Practice chapter helps you translate your knowledge into revenue by addressing crucial topics such as determining target markets, job-related conditions, marketing methods, introductory letters, setting fees, drawing up contracts, and getting paid, and includes practical advice from practitioners who offer chair massage. Unique! Coverage of low back techniques includes specific techniques for treating low back pain, its causes, when to perform massage, and when it is contraindicated. Unique! A chapter on additional techniques and adaptations covers body regions such as the iliotibial band, gastrocnemius, pectorals, anterior neck muscles, and serratus anterior, plus situations such as clients in wheelchairs. Unique! A segment on closing the session describes positive ways to finalize a chair massage session, including use of percussion as a finishing technique, closing stretches, a post-treatment discussion, and helping the client off the chair. A Communications and Ethics chapter addresses important topics such as the ethical presentation of self, boundaries, communicating with clients about feedback, pre- and post-treatment interviews, and intake forms. A review of anatomy and kinesiology covers the specific information that you need to know in order make treatment decisions and perform routines. Coverage of traditional Chinese medicine points and channels gives you more techniques to use during chair massage practice. Sample dialogues provide examples of effective communication with clients during their sessions.

Therapeutic Chair Massage

Author: Ralph Stephens

Publisher: Lippincott Williams & Wilkins

Published: 2006

Total Pages: 300

ISBN-13: 9780781742344

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Featuring more than 250 full-color illustrations and photographs, Therapeutic Chair Massage offers detailed instructions on the appropriate massage strokes, stretching techniques, and therapeutic routines to use in seated massage for both relaxation and specific therapeutic applications. The book also provides foundational information on equipment, hygiene, sanitation, safety, contraindications, communication and documentation, body mechanics, and establishing a seated massage business. Each chapter includes hands-on Experiential Exercises; Case Studies with critical thinking questions; Clinical Tips from the author's experience; and Of Special Interest Boxes that contain related and interesting information. Contraindications lists specify conditions that prohibit or limit the use of a particular stroke or technique.

The a - Z of Massage Marketing

Author: Sabrina Tonneson

Publisher:

Published: 2018-11-24

Total Pages: 172

ISBN-13: 9781947125285

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4-in-1 VALUE PACKAGE - This massage marketing publication assembles four books, all of which detail techniques for streamlining your massage business, growing your clientele and selling more services.If your specialty lies in massage therapy, spa packages or energy healing, don't work like a slave for your business. Put your business to work for you. Earn more money in the massage and spa industry by adopting the prescriptions for success in this one-of-a-kind massage-mentoring guide to success. Every entrepreneur knows that the keys to sustainable prosperity and growth are a healthy curiosity and constant learning. This 4-book volume, The A -Z of Massage Marketing, is packed cover to cover with the earned wisdom of years of experience making a profitable enterprise out of the massage, spa and healing market. You have the gift of healing, it's time you had a healthy bottom-line. All you need do is embrace the easy-to-follow techniques contained in this book that's brimming with massage-mentoring and business coaching secrets, which will help you earn the money you deserve for the healing gifts so generously shared with your clientele. This book is a distillation of four massage business marketing books, all of which hinge on boosting profits, creating efficiency in your business model, and massaging your business into one that works for you, not the other way around. Add On Serenity explores techniques to up-sell clients with creative upgrades to earn more money. Sorry We're Booked delves into the world of low-cost or free marketing to broaden your reach and multiply your clientele. Ultimate Gift Card Sales Marketing Secrets adds another dimension of profit sources. Doubt Your Holiday Gift Card Sales builds your business.Combined, these four books are seamlessly brought together in a step-by-step prescription for business success. This is an indispensable tool for any entrepreneur to build a lucrative operation in the massage, spa and healing world. You have the magic touch; it's time to realize your true worth by learning the business coaching and massage-mentoring strategies that will earn you more money. Order The A - Z of Massage Marketing - How To Turn Your Business From Blah to Fabulous today. Don't delay prosperity a minute longer.

Breaking Through as a Professional Massage Therapist

Author: Greg Spindler

Publisher: iUniverse

Published: 2008

Total Pages: 80

ISBN-13: 0595479464

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Your Success Lies Within! Massage therapy is an increasingly popular profession. Marketing campaigns across the nation promote it as a lucrative career with numerous benefits including flexible hours. Why, then, is the drop-out rate so high? It takes a huge commitment of time and money to become a massage therapist. Despite this investment, too many feel forced to give up on their dreams. The drop-out rate indicates a serious need for lessons beyond the status quo. In Breaking Through as a Professional Massage Therapist, Greg Spindler, LMT, CSET provides a unique approach for success in this industry; information that is rarely addressed in schools or other texts. True success goes well beyond bodywork techniques and marketing. It starts from within! Spindler presents easy-to-understand self-evaluation tools that enable the reader to identify strengths and improve upon weaknesses. To be a truly successful massage therapist, one must develop both mentally and spiritually, and be prepared for the industry's challenges. This book helps both current and aspiring therapists avoid disappointment, financial loss, and wasted time. Discover the tools to make your business thrive!

Introduction to Massage Therapy

Author: Mary Beth Braun

Publisher: Lippincott Williams & Wilkins

Published: 2008

Total Pages: 674

ISBN-13: 9780781773744

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This introductory textbook instills the skills and knowledge needed to become—and excel as—a professional massage therapist. Enhanced by full-color illustrations and photographs, the text integrates functional anatomy, physiology, and pathology with massage therapy techniques and offers extensive 3D anatomical information. Communication, documentation, safety, self-care, and business practices are also covered. This edition features expanded coverage of hydrotherapy, Eastern techniques, sanitation and hygiene, HIPAA, and key topics tested on the National Certification Exam. Other new features include critical thinking exercises and boxes highlighting contraindications to massage or specific strokes. A bound-in Real Bodywork DVD features outstanding video clips of massage sequences.

Massage

Author: Carly Stevenson

Publisher: iUniverse

Published: 2006-03

Total Pages: 69

ISBN-13: 059538983X

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Carly felt compelled to write a book on Massage Therapy. Being new to the profession she wanted to expand on areas and subjects that she felt needed additional attention. She has written this book to be informational, not concentrating on the techniques used to perform massage, but rather on all of the in-between material that somehow can get over looked or really not thought about until well on your way in the field of massage therapy. She is confident that readers will find this book to be helpful and answer some of their questions while pursuing the massage therapy field. This book will provide insight into potential work sites, how to market and find a niche in the massage field, how to implement policies and procedures and above all provide a quick overview of what a typical day can be like in the life of a massage therapist. Carly was inspired by becoming a Certified Massage Therapist, that she was further inspired to record the information she learned in the form of this book. The ideas and examples presented are not only solely opinion based, but are subjects that should be considered when pursuing the career as a massage therapist.

Business and Professional Skills for Massage Therapists - E-Book

Author: Sandy Fritz

Publisher: Elsevier Health Sciences

Published: 2009-12-14

Total Pages: 368

ISBN-13: 032307345X

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Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world. Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice. Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice. A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more. Self-Reflection boxes put concepts into a realistic context through Sandy Fritz’s personal experiences in massage practice. Learning Activity boxes reinforce your understanding and challenge you to apply what you’ve learned in an engaging workbook format. Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations. Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice. More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies. Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.

Rubbing Shoulders With The Best

Author: Kathy Scott

Publisher: Kathy Scott

Published: 2020-12-01

Total Pages: 138

ISBN-13: 191271356X

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Do you want to feel as amazing as you make your clients feel? Then stop being so nice—and build the massage business you dreamed of when you first started. Find clients who make you feel comfortable, grow your business, and reclaim your time—without being a pushy, arrogant salesperson. This book will show you: Why low prices don’t do you or your clients any favours—and how to raise them without a fuss (because raising your prices doesn’t need to be a heart-thumping, stomach-churning experience) How to market your business without the ick factor How to build a full appointment book and waiting list on your terms A little confidence is all you need to ignore your competitors and forge your own path Why it’s crucial to ditch the guilt and acknowledge your self-worth Kathy Scott has been a massage therapist for 12 years and runs her own corporate massage business. The knowledge she’s gained has allowed her to specialise and create work for other therapists—and now she’s sharing her story with you. She’s been where you are, and understands the challenges you’re facing. If you’re ready to create a business that fills you with delight and brings in only the kind of clients you love to touch, pick up this book and start reading.