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Marketing Tourism Places (RLE Tourism)

Author: Gregory Ashworth

Publisher: Routledge

Published: 2013-04-02

Total Pages: 4

ISBN-13: 1135077231

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Marketing in the Tourism Industry (RLE Tourism)

Author: Brian Goodall

Publisher: Routledge

Published: 2013-04-02

Total Pages: 264

ISBN-13: 1135083398

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Marketing Tourism Places

Author: Gregory John Ashworth

Publisher:

Published: 1990

Total Pages: 0

ISBN-13:

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Marketing Tourism Places

Author: Gregory John Ashworth

Publisher:

Published: 1990

Total Pages:

ISBN-13:

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Building A New Heritage (RLE Tourism)

Author: Gregory Ashworth

Publisher: Routledge

Published: 2013-05-20

Total Pages: 278

ISBN-13: 1135083320

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At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible heritages can be shaped from the European past depending on the purposes for which they are intended. Through different methods of management intervention, heritage can fulfil a variety of functions, becoming a major commercial resource in the form of the tourism industry, or enlisted in the creation and maintenance of place identities. Leading contributors look at different perceptions of heritage by different cultures, and the social and political consequences of heritage planning. The nature of heritage planning for emerging, spatially fragmented state structures is also discussed.

Tourism Marketing and Management in the Caribbean (RLE Marketing)

Author: Dennis J. Gayle

Publisher: Routledge

Published: 2014-09-15

Total Pages: 303

ISBN-13: 1317663136

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The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Marketing in the Tourism Industry (RLE Tourism)

Author: Brian Goodall

Publisher: Routledge

Published: 2013-04-02

Total Pages: 266

ISBN-13: 113508338X

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Destination Marketing

Author: Steven Pike

Publisher: Routledge

Published: 2012-08-06

Total Pages: 424

ISBN-13: 1136002650

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The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Contemporary Tourism

Author: Chris Cooper

Publisher: Routledge

Published: 2008

Total Pages: 396

ISBN-13: 0750663502

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Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics, pro-poor tourism and implications for the patterns and flow of tourism in the future.

The Handbook of Managing and Marketing Tourism Experiences

Author:

Publisher: Emerald Group Publishing

Published: 2016-11-09

Total Pages: 584

ISBN-13: 1786352893

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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.