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Marketing Theory
Author: Jagdish N. Sheth
Publisher: John Wiley & Sons
Published: 1991-01-16
Total Pages: 262
ISBN-13: 0471635278
DOWNLOAD EBOOK →This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Marketing Theory
Author: Stephen Walter Brown
Publisher: John Wiley & Sons
Published: 1984
Total Pages: 410
ISBN-13:
DOWNLOAD EBOOK →Colección de ensayos sobre teoría del marketing y el marketing general proponiéndose ideas revolucionarias en este campo y revisando y comentando otras anteriores.
The History of Marketing Thought
Author: Robert Bartels
Publisher: Publishing Horizons, Incorporated
Published: 1988
Total Pages: 406
ISBN-13:
DOWNLOAD EBOOK →Marketing Theory
Author: Dennis Garrett
Publisher:
Published: 2011-02-09
Total Pages:
ISBN-13: 9781613110041
DOWNLOAD EBOOK →Marketing Theory: Philosophy of Science Perspectives
Author: Ronald F. Bush
Publisher: Marketing Classics Press
Published: 2011-10-15
Total Pages: 327
ISBN-13: 1613112289
DOWNLOAD EBOOK →Marketing Theory
Author: Michael J Baker
Publisher: SAGE
Published: 2010-03-18
Total Pages: 450
ISBN-13: 1446243974
DOWNLOAD EBOOK →Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Theory Construction in Marketing
Author: Gerald Zaltman
Publisher: John Wiley & Sons
Published: 1982
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOK →Marketing Theory
Author: Shelby D. Hunt
Publisher: Routledge
Published: 2014-12-18
Total Pages: 512
ISBN-13: 1317465148
DOWNLOAD EBOOK →One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Foundations of Marketing Theory
Author: Shelby D. Hunt
Publisher: M.E. Sharpe
Published: 2002
Total Pages: 352
ISBN-13: 9780765609304
DOWNLOAD EBOOK →Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
