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Marketing Techniques & the Mass Transit System
Mass Transit Management: Marketing
Marketing techniques and the mass transit system
Marketing Techniques & the Mass Transit System
Transit Marketing Management Handbook
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
Published: 1976
Total Pages: 44
ISBN-13:
DOWNLOAD EBOOK →Marketing Public Transit
Author: Chris Lovelock
Publisher: Praeger
Published: 1987-11-17
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOK →Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
A Guidebook for Marketing Transit Services to Business
Author: Multisystems, inc
Publisher:
Published: 1999
Total Pages: 976
ISBN-13:
DOWNLOAD EBOOK →This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Marketing Urban Mass Transit
Author: Lewis M. Schneider
Publisher:
Published: 1965
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOK →USA. Better business strategys of urban transport companies would solve many of their problems. Research on marketing, prices and publicity would be helpful. Partly historical. References.
Mass Transit Management: Marketing
