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Marketing Like God

Author: John Squiric

Publisher:

Published: 2020-08-14

Total Pages: 174

ISBN-13:

Do you have a biblical worldview? A biblical worldview simply means we as Christians view life through the lens of God's inspired Word. The Bible is (or should be) the basis and foundation for all decisions made by pastors, church leaders, and everyone seeking to follow Jesus. Marketing Like God is NOT about lofty ideas, elaborate marketing plans, overpriced branding packages, or the "next new thing" in church marketing. Marketing Like God IS about how to use PROVEN biblical principles and strategies to be real as a church and how to contact people right where they are to show them the value the local church can have in their lives and in their families. The Bible Can and Should Inform Our Marketing Decisions. If you are LEADING a church, WORKING in a church, or GO to church, you ARE a marketer... whether you think so or not is irrelevant. The only questions to ask yourself are: Do my methods honor God? Am I accomplishing through my marketing what I desire? Are my actions bringing people closer to God or pushing them away? Successful Church Marketing is not about products. Successful Church Marketing is about people and how to use biblical principles to attract them and ultimately bring them into a relationship with Jesus. "Church marketing is the action of spreading or promoting the Gospel of Jesus Christ through the use of various types of communication, media, or strategies to capture attention, engage, educate, and finally persuade people to take action." John Squiric COO Truth Advertising

Marketing God

Author: Donna A. Heckler

Publisher: Our Sunday Visitor

Published: 2019-07-03

Total Pages: 130

ISBN-13: 1681924013

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Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

The Market as God

Author: Harvey Cox

Publisher: Harvard University Press

Published: 2016-09-12

Total Pages: 283

ISBN-13: 0674973151

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“Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation

Marketing Like Jesus

Author: Darren Shearer

Publisher:

Published: 2014-08-02

Total Pages: 162

ISBN-13: 9781940024134

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No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followers, Jesus is the most effective marketer in history. Whether you are trying to communicate an idea, sell more products or services, get more members, raise more donations, or win more votes... Jesus has provided the greatest model for you to influence the world around you.

Marketing God

Author: Donna A Heckler

Publisher:

Published: 2019-08-22

Total Pages:

ISBN-13: 9781681924007

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Marketing God is a crash course unlike any you've had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics "¬‚¬" or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

How Jesus Became the World's Best Selling Brand

Author: DEJI McWORD

Publisher: AuthorHouse

Published: 2012-08-07

Total Pages: 229

ISBN-13: 1477239790

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The book 'How Jesus Became The World's Best Selling Brand', in a lucid narrative, explores the human side of a being whose birthday remains the world's most celebrated and commercialized event/season, as His biography is an all-time world bestseller. It scoops pragmatic celebrity pr/personal branding tutorials from His life and exploits. It's like dissecting Jose Mourinho or Jack Welch's brand and telling the world what makes him thick. It does not only tell you how Jesus became the world's best-selling brand, it brings to your knowledge what He did to weigh so much on the scale of relevance and how you can do the same to be the best you can be. It is a genuine and sure road map that shows the way from the obscure backside of the woods to the fore front of life where you become the very centre of attraction even as you assume the status of a good-doing brand It is for positioning quantum that wrought top-of-the-mind visibility, fulfillment, profitability and social relevance for personal brands in their various leagues-taking cognizance of the realities of the modern world.

Think Like Jesus

Author: George Barna

Publisher: Thomas Nelson

Published: 2005-03-30

Total Pages: 199

ISBN-13: 1418574643

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The main reason people don't act like Jesus is because they don't think like Jesus. Discover the seven core questions that Christians must be able to answer biblically in order to live a transformed life. The latest data from researcher George Barna’s polls across America shows that we are confused by the issues that confront us today. We find ourselves wrestling with what is right and wrong. Some of us cut ethical corners and don’t even know it. We often base our actions on what feels right or keeps people happy rather than on what is best or true. All because, Barna concludes, we lack an active, clear belief system based on solid, scriptural principles. Now more than ever, we need a way of life that brings us clarity in chaos, peace in the problems, and boldness in the bad times. We need a new way of seeing—a biblical perspective that guides our every thought and action. What is a biblical perspective on life? To put it simply, Barna says, it is a "way of dealing with the world so that we act like Jesus, twenty-four hours a day, because we think like Jesus. It’s like wearing a pair of eyeglasses that enable us to see things differently, to see things from God’s point of view, and to respond to these perceptions in the way He prescribes.” Think Like Jesus: Uncovers the seven core beliefs of Christianity necessary for developing a strong Christian worldview Provides a firm explanation of why Christians believe what we believe Includes detailed statistics and polls on where Americans agree with the Bible on key topics Exposes causes of concern in modern Christianity through the misalignment of key beliefs Would you like to simplify your life, shore up your moral foundations, and strengthen your Christian witness? Think Like Jesus can help you chart a path that will allow you to make a difference for eternity in your home, your job, your church, and your community.

Making a Market for Acts of God

Author: Paula Jarzabkowski

Publisher: Oxford University Press, USA

Published: 2015

Total Pages: 257

ISBN-13: 0199664765

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Reinsurance is a market that provides cover for the devastating consequences of unpredictable events such as Hurricane Katrina, or the Tohoku earthquake, underpinning society's capacity to rebuild after the unthinkable happens. This book fleshes out how this important and quirky financial market works.

One Market Under God

Author: Tom Frank

Publisher: Random House

Published: 2010-09-30

Total Pages: 433

ISBN-13: 140901794X

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At no other moment in history have the values of business and the corporation been more nakedly and arrogantly in the ascendant. Combining popular intellectual history with a survey of recent business culture, Thomas Frank traces an idea he calls 'market populism' - the notion that markets are, in some transcendent way, identifiable with democracy and the will of the people. The idea that any criticism of things as they are is -litist can be seen in management literature, where downsizing and ceaseless, chaotic change are celebrated as victories for democracy; in advertising, where an endless array of brands seek to position themselves as symbols of authenticity and rebellion; on Wall street, where the stock market is identified as the domain of the small investor and common man; and in the right-wing politics of the 1990s and the popular theories of Tom Peters, Charles Handy and Thomas Friedman. One Market Under God is Frank's counterattack against the onslaught of market propaganda. Mounted with the weapons of common sense it is lucid and tinged with anger, betrayal and a certain hope for the future.