Marketing Leadership in Hospitality
Author: Robert C. Lewis
Publisher: Van Nostrand Reinhold Company
Published: 1989
Total Pages: 728
ISBN-13:
DOWNLOAD EBOOK →Author: Robert C. Lewis
Publisher: Van Nostrand Reinhold Company
Published: 1989
Total Pages: 728
ISBN-13:
DOWNLOAD EBOOK →Author: Stowe Shoemaker
Publisher: Prentice Hall
Published: 2007
Total Pages: 662
ISBN-13: 9780131182400
DOWNLOAD EBOOK →How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Author: Robert C. Lewis
Publisher:
Published: 2000-02-18
Total Pages: 970
ISBN-13:
DOWNLOAD EBOOK →Marketing is the strongest weapon in the hospitality world today. The aim of this textbook is to help students and professionals make the necessary connection between their business and the consumer of that business.
Author: Lewis
Publisher:
Published: 1996-12-01
Total Pages: 304
ISBN-13: 9780442018894
DOWNLOAD EBOOK →Author: Robert C. Lewis
Publisher:
Published: 1997-01-01
Total Pages: 281
ISBN-13: 9780471286479
DOWNLOAD EBOOK →Author: Russell Arthur Smith
Publisher: John Wiley & Sons
Published: 2011-01-25
Total Pages: 283
ISBN-13: 0470826878
DOWNLOAD EBOOK →Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
Author: Robert D. Reid
Publisher: John Wiley and Sons
Published: 2009-02-09
Total Pages: 673
ISBN-13: 0470088583
DOWNLOAD EBOOK →Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author: Santos, José Duarte
Publisher: IGI Global
Published: 2019-08-30
Total Pages: 267
ISBN-13: 1522597859
DOWNLOAD EBOOK →The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author: Stowe Shoemaker
Publisher: Prentice Hall
Published: 2008
Total Pages: 0
ISBN-13: 9780131708273
DOWNLOAD EBOOK →No further information has been provided for this title.
Author: Alastair M. Morrison
Publisher: Cengage Learning
Published: 1996
Total Pages: 632
ISBN-13:
DOWNLOAD EBOOK →The comprehensive hospitality and travel marketing system model contained in this book highlights the marketing functions and techniques every professional will need to understand to thrive in the 1990s and beyond. 200 illus.