Marketing Information Package
Author: United States. Department of Transportation
Publisher:
Published: 1998
Total Pages: 178
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Department of Transportation
Publisher:
Published: 1998
Total Pages: 178
ISBN-13:
DOWNLOAD EBOOK →Author: United States. Department of Transportation
Publisher:
Published: 1994
Total Pages: 328
ISBN-13:
DOWNLOAD EBOOK →Author: Herbert Meyers
Publisher: McGraw Hill Professional
Published: 1998-06
Total Pages: 316
ISBN-13: 9780844234380
DOWNLOAD EBOOK →It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
Author: International Development Research Centre (Canada)
Publisher: IDRC
Published: 1999
Total Pages: 483
ISBN-13: 0889368171
DOWNLOAD EBOOK →Contributed articles presented at a workshop held in 1994.
Author: Callie Daum
Publisher: Vibrant Publishers
Published: 2023-11-14
Total Pages: 193
ISBN-13: 1636511791
DOWNLOAD EBOOK →In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.
Author: Hiram C. Barksdale
Publisher:
Published: 1995
Total Pages: 504
ISBN-13: 9780884062608
DOWNLOAD EBOOK →Author: Michael Halperin
Publisher: Taylor & Francis
Published: 2024-02-02
Total Pages: 464
ISBN-13: 1135932824
DOWNLOAD EBOOK →This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author:
Publisher:
Published: 1993-03
Total Pages: 128
ISBN-13:
DOWNLOAD EBOOK →FIELD & STREAM, America’s largest outdoor sports magazine, celebrates the outdoor experience with great stories, compelling photography, and sound advice while honoring the traditions hunters and fishermen have passed down for generations.