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New Zealand's Agricultural Production, Marketing, and Trade Policies and Their Bearing on U.S. Farm Exports
Political Marketing and Management in the 2020 New Zealand General Election
Author: Edward Elder
Publisher: Springer Nature
Published: 2021-10-24
Total Pages: 197
ISBN-13: 3030773337
DOWNLOAD EBOOK →This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.
Political Marketing and Management in the 2017 New Zealand Election
Author: Jennifer Lees-Marshment
Publisher: Springer
Published: 2018-07-19
Total Pages: 158
ISBN-13: 3319942980
DOWNLOAD EBOOK →This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Compass survey and interviews with key political advisors, it explores the alignment of the policy of National, Labour, the Greens and NZ First with party supporters, demographic segments and undecided voters. It also analyses the leadership communication and branding of the leaders Bill English, Jacinda Ardern and Andrew Little, as well as the advertising by minor parties ACT, the Greens, United Future and the Maori Party. The book provides advice for practitioners, such as: focus on being responsive, communicate delivery competence, differentiate in policy and advertising, build an energetic and charismatic leader brand and be flexible when planning.
The Small Business Book
Author: Leith Oliver
Publisher: Allen & Unwin
Published: 2012-01-01
Total Pages: 353
ISBN-13: 1742698654
DOWNLOAD EBOOK →The Small Business Book is the bestselling, hands-on guide to running your own business in New Zealand. This new edition is up-to-date, easy to understand and simple to use. If you are tempted to strike out on your own, this is the book that will help you decide if you've got the right stuff. If you want to go into business now, this is the book that will help you to get started. If you are already in business, this is the book that explains a number of strategies for refining your operation and maximising your profits. The small business sector is, collectively, the biggest business in New Zealand. New ventures are being launched in greater numbers than ever before, and the prospects for success offer hope and a sense of fulfilment to New Zealanders who want to be self-employed. The Small Business Book has been written to help you get into business, successfully stay in business and make a good living from being in business.
Australian and New Zealand Agricultural Markets, 1979-March 1987
Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand
Author: Anthony Pecotich
Publisher: Routledge
Published: 2016-07-22
Total Pages: 728
ISBN-13: 1315498766
DOWNLOAD EBOOK →East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Chinese Market Gardening in Australia and New Zealand
Author: Joanna Boileau
Publisher: Springer
Published: 2017-07-27
Total Pages: 327
ISBN-13: 3319518712
DOWNLOAD EBOOK →This book offers a fresh perspective on the Chinese diaspora. It is about the mobilisation of knowledge across time and space, exploring the history of Chinese market gardening in Australia and New Zealand. It enlarges our understanding of processes of technological change and human mobility, highlighting the mobility of migrants as an essential element in the mobility and adaptation of technologies. Truly multidisciplinary, Chinese Market Gardening in Australia and New Zealand incorporates elements of economic, agricultural, social, cultural and environmental history, along with archaeology, to document how Chinese market gardeners from subtropical southern China adapted their horticultural techniques and technologies to novel environments and the demands of European consumers. It shows that they made a significant contribution to the economies of Australia and New Zealand, developing flexible strategies to cope with the vagaries of climate and changing business and social environments which were often hostile towards Asian immigrants. Chinese Market Gardening in Australia and New Zealand will appeal to students and scholars in the fields of the Chinese diaspora, in particular the history of the Chinese in Australasia; the history of technology; horticultural and garden history; and environmental history, as well as Asian studies more generally.
Making New Zealand's Pop Renaissance
Author: Michael Scott
Publisher: Routledge
Published: 2016-05-13
Total Pages: 198
ISBN-13: 1317102312
DOWNLOAD EBOOK →Since the early 2000s New Zealand has undergone a pop renaissance. Domestic artists' sales, airplay and concert attendance have all grown dramatically while new avenues for 'kiwi' pop exports emerged. Concurrent with these trends was a new collective sentiment that embraced and celebrated domestic musicians. In Making New Zealand's Pop Renaissance, Michael Scott argues that this revival arose from state policies and shows how the state built market opportunities for popular musicians through public-private partnerships and organizational affinity with existing music industry institutions. New Zealand offers an instructive case for the ways in which 'after neo-liberal' states steer and co-ordinate popular culture into market exchange by incentivizing cultural production. Scott highlights how these music policies were intended to address various economic and social problems. Arriving with the creative industries' discourse and policy making, politicians claimed these expanded popular music supports would facilitate sustainable employment and a sense of national identity. Yet popular music as economic and social policy presents a paradox: the music industry generates commercial failure and thus requires a large unattached pool of potential talent. Considering this feature, Scott analyses how state programs induced an informal economy of proto-pop production aimed at accessing competitive state funding while simultaneously encouraging musicians to adopt entrepreneurial subjectivities. In doing so he argues New Zealand's music policies are a form of social policy that unintentionally deploy hierarchical structures to foster social inclusion amongst growing numbers of creative workers.
Growing Citrus in New Zealand
Author:
Publisher: Nikki Johnson
Published: 2001
Total Pages: 79
ISBN-13: 0478068298
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