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Marketing In India, Cases And Readings -

Author: S.Neelamegham

Publisher: Vikas Publishing House

Published:

Total Pages:

ISBN-13: 9325956764

This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.

Marketing in India

Author: S. Neelamegham

Publisher: Stosius Incorporated/Advent Books Division

Published: 1988-04-01

Total Pages:

ISBN-13: 9780706939569

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Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Author: S. Ramesh Kumar

Publisher: Pearson Education India

Published: 2009-09

Total Pages: 628

ISBN-13: 9788131722367

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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Case Studies in Marketing

Author: Sidharth Balakrishna

Publisher: Pearson Education India

Published: 2011

Total Pages: 164

ISBN-13: 9788131757970

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Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.

Marketing in India

Author:

Publisher:

Published: 2007

Total Pages: 21

ISBN-13:

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Digital Marketing: Cases from India

Author: Rajendra Nargundkar, Romi Sainy

Publisher: Notion Press

Published: 2018-12-19

Total Pages: 102

ISBN-13: 1644291932

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Given the above challenge, we have selected a few authentic Indian cases that can be used to discuss various concepts of digital marketing. This will address the dearth of contextual cases in the field of digital marketing. The book is a collection of short cases which address specific issues on digital marketing like social media marketing, email marketing, campaign management and analysis, digital marketing strategies, blogs and others. We have tried to present real digital marketing challenges faced by organizations, and how they manage their marketing issues. Each case was developed by considered effort of the authors and editors so that a right blend of theory and practice can be presented in front of the readers. We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing. This book can be used as a supplement to any Digital Marketing text of a professor’s choice for both classroom teaching for management programs, and teaching at executive training and regular courses. We hope to bring out new editions of the book with additional/new cases every year or two and keep it contemporary.