Marketing in Developing Countries (RLE Marketing)

Marketing in Developing Countries (RLE Marketing) PDF

Author: G. S. Kindra

Publisher: Routledge

Published: 2014-09-25

Total Pages: 245

ISBN-13: 131764669X

DOWNLOAD EBOOK →

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Tourism Marketing for Developing Countries

Tourism Marketing for Developing Countries PDF

Author: Eli Avraham

Publisher: Springer

Published: 2016-02-25

Total Pages: 199

ISBN-13: 1137342153

DOWNLOAD EBOOK →

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

International Marketing

International Marketing PDF

Author: Goodluck Charles

Publisher: Cambridge Scholars Publishing

Published: 2016-09-23

Total Pages: 260

ISBN-13: 1443819271

DOWNLOAD EBOOK →

This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.

Agricultural and Food Marketing in Developing Countries

Agricultural and Food Marketing in Developing Countries PDF

Author: Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands)

Publisher: Oxford University Press, USA

Published: 1993

Total Pages: 436

ISBN-13:

DOWNLOAD EBOOK →

Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.

E-Marketing in Developed and Developing Countries: Emerging Practices

E-Marketing in Developed and Developing Countries: Emerging Practices PDF

Author: El-Gohary, Hatem

Publisher: IGI Global

Published: 2013-04-30

Total Pages: 372

ISBN-13: 1466639555

DOWNLOAD EBOOK →

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Managerial Dilemmas in Developing Countries

Managerial Dilemmas in Developing Countries PDF

Author: Malcolm J. M. Cooper

Publisher: Cambridge Scholars Publishing

Published: 2019-04-02

Total Pages: 328

ISBN-13: 152753250X

DOWNLOAD EBOOK →

Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.

Lanterna Rally - Theme by Grace Themes