Marketing in Developing Countries
Author: Joanna Kinsey
Publisher: Palgrave
Published: 1988
Total Pages: 374
ISBN-13: 9780333421161
DOWNLOAD EBOOK →Author: Joanna Kinsey
Publisher: Palgrave
Published: 1988
Total Pages: 374
ISBN-13: 9780333421161
DOWNLOAD EBOOK →Author: G. S. Kindra
Publisher: Routledge
Published: 2014-09-25
Total Pages: 245
ISBN-13: 131764669X
DOWNLOAD EBOOK →The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author: Eli Avraham
Publisher: Springer
Published: 2016-02-25
Total Pages: 199
ISBN-13: 1137342153
DOWNLOAD EBOOK →Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Author: Gurprit S. Kindra
Publisher:
Published: 2015
Total Pages: 259
ISBN-13: 9781315761992
DOWNLOAD EBOOK →Author: Goodluck Charles
Publisher: Cambridge Scholars Publishing
Published: 2016-09-23
Total Pages: 260
ISBN-13: 1443819271
DOWNLOAD EBOOK →This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author: Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands)
Publisher: Oxford University Press, USA
Published: 1993
Total Pages: 436
ISBN-13:
DOWNLOAD EBOOK →Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.
Author: El-Gohary, Hatem
Publisher: IGI Global
Published: 2013-04-30
Total Pages: 372
ISBN-13: 1466639555
DOWNLOAD EBOOK →While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Author: John Cave Abbott
Publisher: Food & Agriculture Org.
Published: 1986
Total Pages: 260
ISBN-13: 9789251014271
DOWNLOAD EBOOK →Author: Alice Patricia Van der Reis
Publisher:
Published: 1993
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOK →Author: Malcolm J. M. Cooper
Publisher: Cambridge Scholars Publishing
Published: 2019-04-02
Total Pages: 328
ISBN-13: 152753250X
DOWNLOAD EBOOK →Since organizations and industries are the catalysts for sustainable development, managing organizations and industries along with resource protection dilemmas is critical for developing countries. This volume brings together contributions from experts and new researchers on managerial dilemmas in developing countries, and is divided into five parts: namely, organizational development; human resource management; consumer behaviour; finance; and tourism and hospitality. The chapters in the first section provide empirical insights into e-learning systems, information systems for decision-making processes, business reengineering, and performance efficiency. The second part explores the role of human resource, organization downsizing, work-life balance, fair treatment and a good working environment, job satisfaction and job stress, the big five personality traits, and psychological contract and employment. The next section investigates bank interest rates, insurance policies, organic foods in consumer behaviour, and a marketing value chain analysis of cinnamon. Studies of the effect of financial development, foreign direct investment on economic and endogenous growth, and the effect of institutional excellence and information efficiency on stock market development make up the fourth part of the book. The fifth section then embraces studies of the impact of tourist guides on tourist satisfaction, the behavioural characteristics of solo female travellers, community participation in tourism, and the unplanned development of tourism.