Marketing Geography

Marketing Geography PDF

Author: Ross Davies

Publisher: Routledge

Published: 2012-08-09

Total Pages: 316

ISBN-13: 0415540305

DOWNLOAD EBOOK →

9. Store Location and Store Assessment Research; The process of selecting a new location; forecasting and evaluating retail performance; summary; 10. Conclusion; Author Index; Subject Index.

Business Geography and New Real Estate Market Analysis

Business Geography and New Real Estate Market Analysis PDF

Author: Grant Ian Thrall

Publisher: Oxford University Press, USA

Published: 2002

Total Pages: 274

ISBN-13: 0195076362

DOWNLOAD EBOOK →

This work focuses on integrating land-use location science with the technology of geographic information systems (GIS). The text describes the basic principles of location decision and the means for applying them in order to improve the real estate decision.

Marketing Geography (RLE Retailing and Distribution)

Marketing Geography (RLE Retailing and Distribution) PDF

Author: Ross Davies

Publisher: Routledge

Published: 2012-10-02

Total Pages: 316

ISBN-13: 1136246282

DOWNLOAD EBOOK →

This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe. Originally published 1976. ‘A valuable and welcome undergraduate textbook.’ Environment and Planning ‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management

Geomarketing

Geomarketing PDF

Author: Gérard Cliquet

Publisher: John Wiley & Sons

Published: 2013-03-04

Total Pages: 236

ISBN-13: 1118614143

DOWNLOAD EBOOK →

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.