Marketing Fundamentals 2007-2008

Marketing Fundamentals 2007-2008 PDF

Author: Geoff Lancaster

Publisher: Routledge

Published: 2007

Total Pages: 406

ISBN-13: 0750685468

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory

CIM Coursebook Marketing Fundamentals 07/08

CIM Coursebook Marketing Fundamentals 07/08 PDF

Author: Frank Withey

Publisher: Routledge

Published: 2013-05-13

Total Pages: 416

ISBN-13: 1136419500

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice PDF

Author: Tony Curtis

Publisher: Routledge

Published: 2012-05-23

Total Pages: 415

ISBN-13: 1136420207

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Marketing in Practice 2007-2008

Marketing in Practice 2007-2008 PDF

Author: Tony Curtis

Publisher: Routledge

Published: 2007

Total Pages: 416

ISBN-13: 075068433X

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory

CIM Coursebook 07/08 Marketing in Practice

CIM Coursebook 07/08 Marketing in Practice PDF

Author: Tony Curtis

Publisher: Routledge

Published: 2012-05-23

Total Pages: 416

ISBN-13: 1136420193

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Marketing Environment 2007-2008

Marketing Environment 2007-2008 PDF

Author: Michael Oldroyd

Publisher: Routledge

Published: 2007

Total Pages: 365

ISBN-13: 0750683988

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Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Fundamentals of Marketing

Fundamentals of Marketing PDF

Author: William J. Stanton

Publisher: McGraw-Hill Companies

Published: 1993

Total Pages: 736

ISBN-13: 9780070610156

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This text provides coverage of the managerial approach to marketing fundamentals, stressing the importance and necessity of a customer-oriented approach. Each chapter features international and ethical references, as well as managerial perspectives.

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