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Author: Rudolf J. Waldner
Publisher: Gotham City Pub
Published: 2006-01-01
Total Pages: 128
ISBN-13: 9780978989309
DOWNLOAD EBOOK →Through anecdotes, real-life experiences, and documented growth trends, the book reveals to readers proven methods that will grow their business.
Author: Chris Ciunci
Publisher: Lulu.com
Published: 2016-08-23
Total Pages: 164
ISBN-13: 1483450791
DOWNLOAD EBOOK →Marketing in the Trenches is written for business owners hungry to achieve their firm's growth potential. This book is not an academic exercise. Rather, it is a collection of real-world examples of the problems that today's business owners face, along with examples of actionable business solutions that can be implemented. The tips from the trenches contain actual cases, tangible statistics, and specific takeaways that can be implemented right away. Quite simply, the growth of your company can no longer rely on a single department or on traditional tactics to carry such a heavy burden. This is the perspective from which this book is written, so you can expect to learn far more than how to deploy email campaigns, write taglines, or perform traditional tactics. We'll leave that to all of the other marketing books.
Author: Peter H. Zindler
Publisher: Innovo Publishing, LLC
Published: 2009-11-12
Total Pages: 100
ISBN-13: 1936076063
DOWNLOAD EBOOK →Self-Publishing And Marketing From The Trenches will help guide you away from the pitfalls and money traps that await the self-published writer. It will maximize your budget, save you time, and help you publish professional books, ebooks, and audio books in the global market. With 30 years in the trenches and several publications to his credit, Peter H. Zindler presents invaluable self-publishing insights, tips, and recommendations, so don't miss out. Learn how to join the ranks of great self-published writers like Hemingway, Twain, Kipling, Shaw, Byron, L'Amour, and Zane Grey. The Internet and other new technologies have leveled the publishing and marketing playing fields. All writers have the opportunity to become globally published authors. This year, new self-published titles outnumbered traditionally published titles. Digital ebooks and audio books are on the rise and are critical to selfpublished writers. Self-publishing is a key advantage for gaining access to agents and traditional publishers. "You got me really excited about self-publishing as a first choice for publishing...." Jeremy Scott Golden "I was very glad to attend your workshop, and I am most encouraged to self-publish." Ann Wadsworth Peter H. Zindler has authored several books, stage plays, radio shows, newspaper articles, and TV pilots. He and his wife also founded their own publishing company, David Bauer Press. His books have won several awards, and he wrote, produced, and directed a children's radio show in Los Angeles for a year. Three years after taking over a Christian critique group, four new writers became published, and the group had 13 books published in total. He is an impassioned speaker with a heart to see unknown writers realize their dreams and visions through the published word. He is also an associate minister for A Touch From Above Ministries in Ramona, California.
Author: Henrik Kniberg
Publisher: Pragmatic Bookshelf
Published: 2011-12-14
Total Pages: 252
ISBN-13: 1680503766
DOWNLOAD EBOOK →You know the Agile and Lean development buzzwords, you've read the books. But when systems need a serious overhaul, you need to see how it works in real life, with real situations and people. Lean from the Trenches is all about actual practice. Every key point is illustrated with a photo or diagram, and anecdotes bring you inside the project as you discover why and how one organization modernized its workplace in record time. Lean from the Trenches is all about actual practice. Find out how the Swedish police combined XP, Scrum, and Kanban in a 60-person project. From start to finish, you'll see how to deliver a successful product using Lean principles. We start with an organization in desperate need of a new way of doing things and finish with a group of sixty, all working in sync to develop a scalable, complex system. You'll walk through the project step by step, from customer engagement, to the daily "cocktail party," version control, bug tracking, and release. In this honest look at what works--and what doesn't--you'll find out how to: Make quality everyone's business, not just the testers. Keep everyone moving in the same direction without micromanagement. Use simple and powerful metrics to aid in planning and process improvement. Balance between low-level feature focus and high-level system focus. You'll be ready to jump into the trenches and streamline your own development process.
Author: Ron Carson
Publisher: Harriman House Limited
Published: 2020-05-12
Total Pages: 171
ISBN-13: 085719805X
DOWNLOAD EBOOK →The face of financial services has evolved – and, along with it, the very nature of financial advice. In an increasingly complex world where people are starving for someone they can trust, the time has come for financial advisors to rise to the occasion and reinvent the value they provide to better serve their clients. Of course, to make this evolutionary leap, advisors require a proven, time-tested strategy. A methodology established by one of the most successful advisors in the country and backed by decades of real-world application among thousands of advisors across the country. In Proven in the Trenches: 11 Principles to Maximize Advisor Value and Transform Your Firm’s Future, advisors will receive an actionable game plan touching on the core dimensions of a highly-functioning financial services firm: • Understanding Investor Behavior • Blueprinting Your Life and Your Business • Attracting Talent by Growing Your Own • Putting Process Behind Your People • Building a Brand that Connects and Converts • Wealth Planning and What It Takes to Revive Advisor Value • Creating a Compelling Client Experience • Evaluating Partnerships • Attracting New Clients and the Art of Ethical Persuasion • Plotting Your Succession • Making the Shift from Advisor to CEO
Author: Adam Franklin
Publisher: John Wiley & Sons
Published: 2014-03-17
Total Pages: 170
ISBN-13: 0730309304
DOWNLOAD EBOOK →Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Author: Nicolas Papadopoulos
Publisher:
Published: 2006
Total Pages: 381
ISBN-13: 9789606672064
DOWNLOAD EBOOK →Author: Ira Katznelson
Publisher: Pantheon
Published: 2013-10-02
Total Pages: 360
ISBN-13: 0307833402
DOWNLOAD EBOOK →The urban crisis of the 1960s revived a dormant social activism whose protagonists placed their hoped for radical change and political effectiveness in community action. Ironically, the insurgents chose the local community as their terrain for a political battle that in reality involved a few strictly local issues. They failed to achieve their goals, Ira Katznelson argues, not so much because they had chosen their ground badly but because the deep split of the American political landscape into workplace politics and community politics defeats attempts to address grievances or raise demands that break the rules of bread-and-butter unionism on the one hand or of local politics on the other. A fascinating record of the encounter between today’s reformers—the community activists—and the powers they challenge. City Trenches is also a probing analysis of the causes of urban instability. Katznelson anatomizes the unique workings of the American urban system which allow it to contain opposition through “machine” politics and, as a last resort, institutional innovation and co-optation, for example, the authorities’ own version of decentralization used in the 1960s as a counter to a “community control.” Washington Heights–Inwood, a multi-ethnic working-class community in northern Manhattan, provides the setting for an absorbing close-up view of the historical evolution of local politics: the challenge to the system in the 1960s and its reconstitution in the 1970s.
Author: Ronald Paul Hill
Publisher: Routledge
Published: 2018-05-24
Total Pages: 272
ISBN-13: 1351622528
DOWNLOAD EBOOK →Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.
