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Marketing for the Mental Health Professional

Author: David P. Diana

Publisher: John Wiley & Sons

Published: 2010-03-19

Total Pages: 260

ISBN-13: 0470609133

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

Marketing for Mental Health Services

Author: William J. Winston

Publisher: Psychology Press

Published: 1984

Total Pages: 208

ISBN-13: 9780866562782

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Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.

How to Get Referrals

Author: Linda L. Lawless

Publisher: John Wiley & Sons

Published: 2000

Total Pages: 344

ISBN-13:

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Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area, how to work with managed care organizations and professional associations, find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations, and how to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: physicians, attorneys, religious leaders, educators and the educational community, managed care organizations, mental health and complementary healthcare professions, and the community.

Marketing Mental Health Services to Managed Care

Author: William Winston

Publisher: Routledge

Published: 2020-04-03

Total Pages: 222

ISBN-13: 1317822919

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Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment. Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems. Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment. Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.

Public Mental Health Marketing

Author: Donald Self

Publisher: Routledge

Published: 2013-01-11

Total Pages: 221

ISBN-13: 1135836833

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Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.

Getting Started in Private Practice

Author: Chris E. Stout

Publisher: John Wiley & Sons

Published: 2004-10-11

Total Pages: 359

ISBN-13: 0471426237

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All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering your ideal practice * Creating a business plan * Financing your start-up * Setting fees * Setting up shop and measuring results * Minimizing risk * Managing managed care * Marketing your practice * Generating referrals * Utilizing additional print, Web, and organizational resources From major concerns such as ethics and liability to day-to-day matters like selecting stationery and business cards, Getting Started in Private Practice puts the best solutions at your fingertips. Whether you're a recent graduate or a seasoned pro, this invaluable resource will help you minimize the uncertainty of establishing a solo practice while maximizing the rewards.

Business Success in Mental Health Practice

Author: Robert Henley Woody

Publisher: Jossey-Bass

Published: 1989

Total Pages: 256

ISBN-13:

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How to Build a Thriving Fee-for-Service Practice

Author: Laurie Kolt

Publisher: Elsevier

Published: 1999-09-02

Total Pages: 280

ISBN-13: 0080508243

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Twenty years ago, a therapist could hang up a shingle, make some networking calls, and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools for building and marketing a therapy practice. How to Build a Thriving Fee-for-Service Practice is essential reading for newly licensed therapists, seasoned professionals, and others wanting to prepare practitioners for success. How to Build a Thriving Fee-for-Service Practice guides you from your ideal practice vision through the "how-to" steps to succeed. You will learn that a private practice is, in effect, a small business. Chapters contain solid training to help you not only to survive, but also to thrive in a highly competitive market place. Examples, worksheets, business forms, flow charts, paper and pen exercises, and even assignments in the "real world," expose you to essential materials and ideas. Coverage includes surveying the needs of one's community, capitalizing on unusual market niches, marketing ideas to build one's practice, creating brochures, widening one's scope and expertise through public speaking, seminars, workshops, and writing, analyzing financial data and projections, tracking client information, and more. Learn solid training to not only survive, but thrive, in private practice today Go from your ideal practice vision through the "how-to" steps to succeed. Mobilize yourself into action! Market your clinical specialty to attract more cash clients Learn how to set realistic practice goals, and track your progress Regain your autonomy, income and career satisfaction Lean how to communicate the value of your services to the public Learn how to give powerful workshops and speaking engagements and write effective community articles Turn your specialty into a market niche Use the media as a vehicle to give psychology away and gain visibility Learn the skills that have never been taught in graduate school--until now Lay the foundation for your practice that builds momentum Attract new clients through seminars, speaking engagements and published articles Build a dynamic referral base Re-ignite the passion for your career and love what you do for a living Make your practice adaptive, challenging and enjoyable for the rest of your career

Independant Practice for the Mental Health Professional

Author: Ralph Earle

Publisher: Routledge

Published: 2013-06-17

Total Pages: 164

ISBN-13: 1134866534

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Marketing, office planning, networking, managed care, legal liability. These are probably not the words that encouraged your decision to pursue a career in the field of mental health. Before practicing the clinical aspects of therapy, most mental health professionals must first deal with the business of therapy. Independent Practice for the Mental Health Professional, co-written by a veteran therapist and a therapist just beginning in her practice, offers the information needed to balance the demands of running a business along with being a therapist. Based on Joan Beigel and Ralph Earle's previous work, Successful Private Practice in the 1990s, this book offers specific tools for building a successful private practice for the next century. Independent Practice for the Mental Health Professional provides the reader with the experience and time-tested lessons of one author who has been in practice since 1971. At the same time, the co-author, who began her practice in May 1998, addresses the thoughts and concerns of those therapists soon to enter, or thinking about entering, private practice. In this book, readers will learn · the pros and cons of going solo or joining a group practice · the legal issues connected to running a private practice · how to market themselves as well as their practice · how to arrange physically their office, manage personnel, and collect fees · how to maintain a thriving practice in the age of managed care The authors provide worksheets and examples of successful planning for the growth of a practice. When combined with hard work and a business-minded attitude, these techniques can be a recipe for success. As a result, this book is a valuable resource for therapists thinking about entering private practice, and beginning and experienced therapists hoping to improve their own practice.

Strategic Marketing

Author: Kalman M. Heller

Publisher:

Published: 1997

Total Pages: 0

ISBN-13: 9781568870311

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How to apply sound business principles and marketing techniques to increase referrals and revenues, provide more competent and ethically appropriate care, and increase the likelihood that the people calling your office are the types of patients you want to see. The author, president of a multi-disciplinary practice that includes 17 therapists, brings 30 years of experience to bear in this winning presentation of ways to reshape your practice and capitalize on new opportunities for success.