Guerrilla Marketing for the Home-based Business
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
Published: 1995
Total Pages: 196
ISBN-13: 9780395742839
DOWNLOAD EBOOK →American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.