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Marketing Child Care Programs

Author: Mary Isabelle Frank

Publisher: Psychology Press

Published: 1985

Total Pages: 132

ISBN-13: 9780866563307

Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As more agencies recognize the need to develop their own marketing programs, inherent obstacles--particularly negative public and professional attitudes--are revealed. Marketing Child Care Programs addresses the resistance and offers strategies for surmounting the problems. The contributors outline the value of marketing child care programs and document how different types of programs have successfully marketed their services through case studies and illustrations of various kinds of communication strategies. The study of this trend and the exposure to successful marketing programs will prove valuable to administrators of profit and non-profit child care agencies, centers for special needs children, and other church, hospital, and community related programs.

Family Child Care Marketing Guide, Second Edition

Author: Tom Copeland

Publisher: Redleaf Press

Published: 2012-08-28

Total Pages: 217

ISBN-13: 1605541125

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Proven marketing tips for family child care owners from Tom Copeland, renowned tax and child care business specialist.

100 Ideas to Market Your Childcare Business

Author: Gallagher Taffy Gallagher

Publisher: iUniverse

Published: 2009-10

Total Pages: 155

ISBN-13: 1440180067

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100 Ideas You Don't Have to Think Up... Between staff calling in sick and balancing the bank account, you don't have time to sit around dreaming up new ideas to promote your program and increase enrollment. In this follow-up publication to Program Full - Your Guide to Successful Childcare Marketing, the author takes the work out of brainstorming by offering a selection of ideas that inspire owners of preschools and early learning centers to create their own marketing campaigns. This book features 100 ideas that are easy for administrators of early learning programs and childcare centers to incorporate into their current marketing activities. Each of the 100 ideas in this book was selected to make marketing a childcare center or preschool a little bit easier. The ideas range from simple to complex, and vary in budget and knowledge requirements, making it a useful reference for both family childcare and center-based programs to customize them to fit unique situations. Whether you own a small in-home childcare business, administer several child care programs for a large corporation, or are the director at a single location, you'll certainly reference this book many times during your marketing planning. Celebrate your anniversary (Idea #3) Work with local employers (Idea #68) Call them by name (Idea #14) Telephone etiquette (Idea #62) Fundraiser promotion (Idea #32) Catch the eyes of passersby (Idea #94)

Marketing Child Care Programs

Author: Mary Frank

Publisher:

Published: 2020

Total Pages: 107

ISBN-13: 9781317941781

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The Ultimate Child Care Marketing Guide

Author: Kris Murray

Publisher: Redleaf Press

Published: 2012-02-14

Total Pages: 253

ISBN-13: 1605541702

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Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. The Ultimate Child Care Marketing Guide helps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.

Child Care Millionaire

Author: Brian Duprey

Publisher:

Published: 2018-10-08

Total Pages: 156

ISBN-13: 9781726776011

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This book is written for early childhood business owners wanting to grow their business into a (multi) million-dollar company. Anyone from the home daycare provider that dreams of one day opening a center, to the small center owner who dreams of having a larger center or a single center owner that wishes to have multiple centers. Brian shares 101 golden nuggets to bring your business greater success. He shares secrets to successful operations, financial insights, management principles, employee management tips, and expansion strategies. He has also included business profiles of more than fifteen center owners who have all created seven figure child care businesses, so you can learn from and be inspired by their stories. If you are ready for the ultimate in child care business success, you'll want to get yourself a copy of this gem!

Business Administration Scale for Family Child Care (BAS)

Author: Teri N. Talan

Publisher: Teachers College Press

Published: 2018-05-18

Total Pages: 48

ISBN-13: 9780807759394

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The Business Administration Scale for Family Child Care (BAS) is the first valid and reliable tool for measuring and improving the overall quality of business and professional practices in family child care settings. It is applicable for multiple uses, including program self-improvement, technical assistance and monitoring, training, research and evaluation, and public awareness. It is currently embedded in many state quality rating and improvement systems (QRIS) across the nation. Using a 7-point rating scale (inadequate to excellent), this easy-to-use instrument assesses 10 items: Qualifications and Professional Development Income and Benefits Work Environment Fiscal Management Recordkeeping Provider-Family Communication Family Support and Engagement Marketing and Community Relations Provider as Employer The second edition of the BAS includes refinements to support the reliable use of the instrument and to reflect current best practices in administering a family child care program: The Notes for the BAS items are expanded to increase understanding and facilitate greater consistency in both interpretation and scoring. There is greater emphasis on practices that promote family and community engagement. New national norms for the BAS are reported based on data collected between 2009 and 2017 from 439 home-based programs in 22 states. Use the BAS second edition with the Family Child Care Environment Rating Scale (FCCERS-3 or FCCERS-R) for a comprehensive picture of your family child care learning environment and the business and professional practices that support the program.

An Overview of Child Care Center Management (First Edition)

Author: Colleen Fawcett

Publisher:

Published: 2017-07-18

Total Pages: 338

ISBN-13: 9781516520893

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The anthology An Overview of Child Care Center Management features outstanding articles that are directly related to the assignments required for credentialing. The material is organized into three primary sections covering administrative organization, financial and legal issues, and childcare and educational programming. Specific topics include writing a center philosophy and mission statement, conducting evaluations, developing a budget and marketing plan, complying with employment law and health and safety guidelines, designing curriculum and learning activities, and planning a system of parent support. Chapters can be taught in any order, which allows instructors to tailor their programs of instruction. Each chapter includes discussion questions that promote critical thinking and student engagement. An Overview of Child Care Center Management was developed specifically to meet the needs of students pursuing a director's credential program in the state of Florida but can be used in any credential program. The book is particularly well-suited to classes in child care center management and early childhood development. Colleen Fawcett earned her Ph.D. in early childhood education at the International University of Costa Rica. Dr. Fawcett is now a faculty member at Palm Beach State College where she teaches courses in early childhood language arts, fine arts and movement, conflict resolution, child care center management, and child growth and development.

How to Open and Operate a Childcare Center

Author: Tanisha Jamison

Publisher: Gatekeeper Press

Published: 2020-11-23

Total Pages: 125

ISBN-13: 1662907400

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In a childcare center, instructors concentrate on the physical and emotional wellbeing of their children. In order to provide a deeper understanding of the pupil, teachers in the centers must incorporate a connection with their students that benefits their interests and needs, while at the same time moving them towards a higher collection of principles. This kind of teaching with a loving connection would enhance the spiritual and incidental learning of the pupil. I have learned how to open and operate a quality 5 star rated center with little start up money and minimum resources. This book gives you all the tools, resources, and guidance you need to have a quality childcare center running and making great money in no time. I have learned how to open and operate a quality 5 star rated center with little start up money and minimum resources. This book gives you all the tools, resources, and guidance you need to have a quality childcare center running and making great money in no time.

Family Child Care Marketing Guide

Author: Tom Copeland

Publisher:

Published: 1999

Total Pages: 0

ISBN-13: 9781884834752

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Because family child care providers operate out of private homes and are largely invisible to parents, they are faced with a special challenge when they try to market their programs. Based on the premise that there is no contradiction between offering a high-quality home-based child care program and marketing it as a business, this book focuses on family child care marketing or procedures for communicating the benefits of the program to parents who might use it. Directed toward both new providers and experienced professionals, this book teaches the basics of marketing to help maximize enrollment and income. The book discusses ways to market to prospective clients, including home appearance, handling phone calls and interviews, and offering special services. The guide also describes marketing to current clients, including communicating procedures, the use of a finder's fee, videotapes, and evaluations. The book presents both low-cost and high-cost ideas for marketing a program, ranging from Web sites, children's t-shirts, and an alumni magazine, to paid advertising. The book then identifies the key organizations to approach to assist with marketing, such as child care resource and referral agencies, community organizations, and child care regulators, and discusses how to set rates. It also offers suggestions for competing with a new child care center and with unregulated providers. Finally, the book offers ideas for evaluating the marketing plan. Samples of forms and checklists are appended. (KB)