Marketing by Matrix
Author: Malcolm McDonald
Publisher: N T C Business Books
Published: 1993
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOK →Author: Malcolm McDonald
Publisher: N T C Business Books
Published: 1993
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOK →Author: Gerard Hastings
Publisher: Routledge
Published: 2013
Total Pages: 226
ISBN-13: 0415678617
DOWNLOAD EBOOK →In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
Author: Malcolm McDonald
Publisher:
Published: 1992-01-01
Total Pages: 174
ISBN-13: 9780608079677
DOWNLOAD EBOOK →Author: Alex Lowy
Publisher: John Wiley & Sons
Published: 2011-03-23
Total Pages: 359
ISBN-13: 1118046633
DOWNLOAD EBOOK →By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.
Author: 50MINUTES,
Publisher: 50 Minutes
Published: 2015-09-02
Total Pages: 37
ISBN-13: 2806266157
DOWNLOAD EBOOK →The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Analyze the activities in your business portfolio and identify the role they play in the business as a whole • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author: Venkat Venkatraman
Publisher: LifeTree Media
Published: 2023-03-07
Total Pages: 308
ISBN-13: 1637560214
DOWNLOAD EBOOK →This much-anticipated updated edition of this digital-first playbook equips a new generation of leaders to win in a business landscape dominated by disruption. Since the publication of the first edition over six years ago, the analysis and predictions presented in The Digital Matrix have played out in the global economy, as more industries have gone digital-first. Some legacy companies have gone under in the interim, while others continue to grapple with the question of how to pull off a life-saving digital transformation. The digital giants and tech entrepreneurs are no longer at the periphery of traditional industries but have emerged as the rule-makers in industries as diverse as financial services, health care, media and entertainment, retailing, and automotive sectors. The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems Discover ways of competing and collaborating with other companies to create and capture value Realize how powerful machines can amplify your company’s human talent Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rule book for the digital future Digital technology has proved to be essential for navigating the uncertainties of work, health, and life during the pandemic; and it will prove to be more central to how companies refine their strategies and business models for the postpandemic world. The defining challenge for today’s generation of managers (who will be tomorrow’s leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rule book for their digital future. Your company’s future depends on its ability to harness digital technology. Don’t wait!
Author: Kevan Hall
Publisher: Nicholas Brealey International
Published: 2013-02-07
Total Pages: 207
ISBN-13: 190483843X
DOWNLOAD EBOOK →Gives individuals and managers working in the matrix the tools to take control of their own goals and support others
Author: Jay R. Galbraith
Publisher: John Wiley & Sons
Published: 2008-12-03
Total Pages: 257
ISBN-13: 0470450541
DOWNLOAD EBOOK →Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly. This is why, he explains, the idea that the matrix does not work still exists today, even among people who should know better. But the matrix has become a necessary form of organization in today's business environment. Companies now know that if they have multiple product lines, do business in multiple countries, and serve many customer segments through a variety of channels, there is no way they can avoid some kind of a matrix structure and the question most are asking is "How do we learn how to operate the matrix effectively?" In Designing Matrix Organizations That Actually Work, Galbraith answers this and other questions as he shows how to make a matrix work effectively.
Author: Susan Z. Finerty
Publisher: Hillcrest Publishing Group
Published: 2012-01-10
Total Pages: 167
ISBN-13: 193729398X
DOWNLOAD EBOOK →Based on the experiences and ideas of over 100 matrix practitioners ... the frameworks, ideas and tips provided are shaped around the [seven] ... matrix mastery techniques"--Page 4 of cover
Author: Mike Meldrum
Publisher:
Published: 1995
Total Pages: 246
ISBN-13: 9780333645635
DOWNLOAD EBOOK →This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.