Marketing Blunders: Cases & Lessons for Managers

Marketing Blunders: Cases & Lessons for Managers PDF

Author: Zalfa Laili Hamzah

Publisher: Partridge Publishing Singapore

Published: 2020-12-21

Total Pages: 98

ISBN-13: 1543761801

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Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.

Marketing Mistakes and Successes

Marketing Mistakes and Successes PDF

Author: Robert F. Hartley

Publisher: Wiley

Published: 1997-08-18

Total Pages: 0

ISBN-13: 9780471159056

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This collection of short, real-company cases explores notable blunders in marketing. It helpfully outlines several contrasting good marketing decisions, their ramifications and the lessons they teach. This book emphasizes how we can learn from mistakes and successes—how we can learn by comparing the unsuccessful with the successful.

Bullseyes and Blunders

Bullseyes and Blunders PDF

Author: Subba Rao Changanti

Publisher: BSP Books

Published:

Total Pages: 441

ISBN-13: 9388305450

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Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don’ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market 2. The Pharmaceutical Product 3. Therapeutic Leadership 4. Product Launch Strategy 5. Life Cycle Management 6. Pharmaceutical Marketing Practices: Good and Bad 7. Disease Branding 8. Blue Ocean Strategy 9. The Pricing Strategies 10. Pharma and Social Media

Six Timeless Marketing Blunders

Six Timeless Marketing Blunders PDF

Author: William L. Shanklin

Publisher: Lexington Books

Published: 1990

Total Pages: 180

ISBN-13: 9780669248166

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Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.

Strategic Marketing Management in Asia

Strategic Marketing Management in Asia PDF

Author: Syed Saad Andaleeb

Publisher: Emerald Group Publishing

Published: 2016-12-22

Total Pages: 592

ISBN-13: 1786357453

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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

International Business Blunders

International Business Blunders PDF

Author: Densil A. Williams

Publisher: Emerald Group Publishing

Published: 2019-02-19

Total Pages: 160

ISBN-13: 1787692213

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This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.

International Operations

International Operations PDF

Author: Harm-Jan Steenhuis

Publisher: Business Expert Press

Published: 2014-12-08

Total Pages: 184

ISBN-13: 1606495798

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The Hispanic–Latino community is large, expanding, and an important contributor to the U.S. economy. Numbering over 50 million, Hispanic–Latinos currently represent about 16% of the population. Hispanic–Latinos engage in a diversity of jobs that help keep the American economic engine running. The practice of entrepreneurship has been on the rise with over 2.3 million businesses in the United States categorized as Hispanic owned, generating over $345 billion in sales. This book examines the entrepreneurial mindset of Hispanic–Latinos in the United States. With limited literature on the subject, the authors created a pioneering book that captures the viewpoints of real-life Hispanic–Latino entrepreneurs. Using a 15-item questionnaire, the authors obtained information on entrepreneurial intent, goals, and business strategies utilized. This book highlights real world business experiences, including challenges relating to entrepreneurial pursuits, and the importance of hardwork, discipline, and a positive mindset in the success of an enterprise.

Consumption Norms and Everyday Ethics

Consumption Norms and Everyday Ethics PDF

Author: L. Pellandini-Simánya

Publisher: Springer

Published: 2014-03-11

Total Pages: 218

ISBN-13: 1137022507

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How much is acceptable to consume? What is appropriate to consume and which goods fall into the disapproved category? Answers to these questions vary widely across time and space. This book examines the sources of this variation by providing an account of how everyday consumption norms develop, why they differ and why they change.

Project Management Blunders

Project Management Blunders PDF

Author: Mark Kozak-Holland

Publisher: Multi-Media Publications Incorporated

Published: 2012-04

Total Pages: 392

ISBN-13: 9781554891221

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White Star's initiative to build its new Olympic-class ships can be described as a text book project. It started off very well in the initiation and planning phases: the project team had a very good understanding of the business and customer needs, a solid vision, a superlative business case, the right supplier partnerships, good stakeholder relationships, and a healthy balance of proven and emerging technologies. By the end of the design phase, however, decisions were made that compromised safety features. The architects assumed that the aggregated effect of the reduced safety features and advanced technologies would still protect the ships. By the end of the fitting-out phase, all key stakeholders believed that the ships could never founder. The belief in Titanic's invincibility grew through the sea trials and into the maiden voyage. Everyone-from the captain and crew to the 53 millionaires on board-believed this. Why else would the wealthy and powerful have filled the hold and safes with cars and riches, and come aboard on a potentially treacherous route? Fundamentally, they believed that man had conquered nature and there was little risk. This book reveals the project management blunders that doomed Titanic while it was still being built-mistakes that you can avoid repeating in your own projects. Filled with photos and copies of actual documents from the project, this book walks you through a case study in project management failure.

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