Lanterna Rally
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International Business Management
Author: Dr. Ravi Kant Pathak
Publisher: Shanti Publication
Published: 2020-08-08
Total Pages: 158
ISBN-13:
DOWNLOAD EBOOK →According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type Questions Including Case Studies Including Last Year Unsolved Papers
Origin and Branding in International Market Entry Processes
Author: Silva, Carlos Francisco e
Publisher: IGI Global
Published: 2023-09-07
Total Pages: 313
ISBN-13: 1668466155
DOWNLOAD EBOOK →In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
Going Abroad
American Management Association Seminar: Going Abroad
Author: International Management Association
Publisher:
Published: 1961
Total Pages: 232
ISBN-13:
DOWNLOAD EBOOK →Tourism Forecasting and Marketing
Author: Kevin Wong
Publisher: Routledge
Published: 2012-10-12
Total Pages: 159
ISBN-13: 1136411488
DOWNLOAD EBOOK →Stay up to date with the most effective practices in tourism demand forecasting! Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice and applications of tourism demand modeling and forecasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis, and methodologies used in day-to-day tourism planning. An international panel of practitioners and academics call on a diverse range of empirical research findings to discuss commonly used theoretical frameworks for forecasting and future directions tourism demand is likely to take. Tourism Forecasting and Marketing presents research findings from the United States, the United Kingdom, Asia, and Australia that are invaluable for guiding government and private sector tourism investment and development decisions. The book addresses traditional versus modern forecasting techniques; evaluations of current and past forecasting methods; modeling and forecasting destination choice; and the impact of forecasting and marketing on tourism demand. Topics include: using time series models to forecast inbound tourism demand for China and Greece determining the economic factors that influence tourism demand in Hong Kong, Indonesia, and Malaysia examining domestic travel expenditures in South Korea developing a model to forecast ski tourism using the Palmore cohort analysis for tourism forecasting and much more! Tourism Forecasting and Marketing is an important textbook for educators and students working in tourism policy planning and management, and tourism marketing. The book is equally effective as a reference for travel and tourism researchers, and for professionals dealing with tourism demand analysis and forecasting.
Study Abroad and the Second Language Learner
Author: Martin Howard
Publisher: Bloomsbury Publishing
Published: 2020-12-10
Total Pages: 273
ISBN-13: 1350104213
DOWNLOAD EBOOK →Situated at the interface between study abroad and second language acquisition research, this book adopts a threefold thematic focus to study abroad and the language learner, investigating learner beliefs about study abroad, learner experiences of study abroad in relation to a range of individual, cultural and social factors, and the nature of learner development while abroad at an intercultural, personal and linguistic level. Chapters present studies of learners in different geographical contexts, with different first and second language combinations. The studies draw on different methodologies, incorporating quantitative, qualitative and mixed-method approaches. Presenting findings with implications for learner preparation, expectations and support during study abroad, and highlighting developmental issues within second language acquisition, Study Abroad and the Second Language Learner will be of interest to all study abroad and second language acquisition researchers, as well as programme organisers, language instructors and other stake holders.
Navigating New Markets Abroad
Author: David M. Raddock
Publisher: Rowman & Littlefield
Published: 2001
Total Pages: 268
ISBN-13: 9780742502062
DOWNLOAD EBOOK →This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line. In this updated second edition, macroeconomic variables and business conditions are examined along with political influences in order to evaluate the potential problems in doing business in Third World and economically disadvantaged countries. The book shows how despite the many factors that can make or break a business--ranging frim terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our government can produce--one can be positioned to maximize the options and determine the outcome of one's venture. Praise for previous edition: A practical and comprehensive review of the many factors businesses must consider when they approach a foreign market for trade or investment. Raddock covers the opportunities as well as the obstacles (and land mines). The book includes specific--and excellent--sample studies of the business environments of five nations, valuable in themselves, plus a description of the role of political risk insurance. It ends with a discussion of how a business should structure its coverage of these factors to produce its own business intelligence organization. The book is an important tool for any business contemplating operations abroad. --William Colby, former Director, U.S. Central Intelligence Agency A first rate discussion of the conditions business people need to consider when purchasing business opportunities outside their own country. The book does not use the business or political science jargon one usually finds in such efforts. It shows that Mr. Raddock and his contrib
Guide to Studying Abroad
Author: William W. Cressey
Publisher: The Princeton Review
Published: 2004
Total Pages: 534
ISBN-13: 9780375763717
DOWNLOAD EBOOK →Have you ever thought of spending a semester in London or Paris? Or maybe somewhere in Italy, Spain, or Mexico? Each year more than 140,000 students in the United States take advantage of study abroad programs. Guide to Studying Abroad shows you how to find the best opportunities that will help you to accomplish your academic goals, with profiles of more than 875 programs. You'll find detailed information on these programs, including - location - living arrangements - eligibility requirements - college credit availability - cost and financial aid - immunization and visa information - relevant contacts In addition, we offer expert advice on - researching and applying to programs - choosing the best programs for you - financing your study abroad session - preparing for your time abroad - health and safety issues overseas - special considerations for groups who are underrepresented in study abroad Studying abroad will build your language skills and your cultural awareness, and it will add sparkle to your resume. But don't leave home without researching all of your options so that you can make the most of your time away.
Go Global! Launching an International Career Here Or Abroad
Author: Stacie Nevadomski Berdan
Publisher: Lulu.com
Published: 2011
Total Pages: 148
ISBN-13: 0983943915
DOWNLOAD EBOOK →As many economies around the world are growing rapidly and numerous organizations are expanding their international operations, job seekers who want to take advantage of the globalization wave can start building a successful career today. GO GLOBAL! is the go-to resource that reveals how students and young professionals can tackle this exciting yet daunting challenge of developing the necessary skills to identify and land a job in a world that has become increasingly interconnected and global in the past decade.
