Market orientation and service firm performance
Author: Brendan J. Gray
Publisher:
Published: 2002
Total Pages: 210
ISBN-13:
DOWNLOAD EBOOK →Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session.
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A Multiple Layer Model of Market Oriented Organizational Culture
Author: Christian Homburg
Publisher:
Published: 2000
Total Pages: 70
ISBN-13: 9783893332250
DOWNLOAD EBOOK →Marketing: A Relationship Perspective (Second Edition)
Author: Hollensen Svend
Publisher: World Scientific
Published: 2019-03-15
Total Pages: 520
ISBN-13: 1944659641
DOWNLOAD EBOOK →Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.
Developing a Market Orientation
Author: Rohit Deshpande
Publisher: SAGE
Published: 1999-04-13
Total Pages: 330
ISBN-13: 0761916938
DOWNLOAD EBOOK →Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Finding New Ways to Engage and Satisfy Global Customers
Author: Patricia Rossi
Publisher: Springer
Published: 2019-04-01
Total Pages: 956
ISBN-13: 3030025683
DOWNLOAD EBOOK →This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Marketing's Influence Within the Firm
Marketing High Technology
Author: William L. Shanklin
Publisher: Free Press
Published: 1984
Total Pages: 242
ISBN-13: 9780669069143
DOWNLOAD EBOOK →The Impact of Market Orientation on Business Performance. A Study on the Food and Beverage Industry in Sri Lanka
Author: Sanath Dasanayaka
Publisher: GRIN Verlag
Published: 2016-11-25
Total Pages: 80
ISBN-13: 3668350272
DOWNLOAD EBOOK →Bachelor Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This thesis studies the business performance of firms in the food and beverage industry in Sri Lanka by using the market orientation theoretical framework to explain why some firms are more successful than others. It also investigates how firms become more market-oriented and whether there is a significant relationship between market orientation and business performance. Data was collected through a survey using a self-administered questionnaire. A total of 160 questionnaires were sent to top and middle level managers employed in 21 food and beverage companies operating in Sri Lanka. 120 questionnaires were returned, all of which were usable. In a next step, the questionnaires were coded into SPSS version 21 for Pearson Correlation Analysis and Multiple Regression Analysis. The results from this study indicate that market orientation has a positive impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. Moreover, the results reveal that customer orientation has a positive significant impact on business performance. Also, results suggest that the impact of competitor orientation on business performance is positive and significant. Results suggest that inter-functional coordination has a negative significant impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. The results of this study suggest that firms operating in the food and beverage industry should be focused on approaches of customer orientation, competitor orientation and inter-functional coordination activities of organizations in order to be more successful in the prevailing business environment and to achieve high business performance.
Changing Market Relationships in the Internet Age
Author: Jean-Jacques Lambin
Publisher: Presses univ. de Louvain
Published: 2013-04-03
Total Pages: 198
ISBN-13: 9782874631191
DOWNLOAD EBOOK →This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Market-Led Strategic Change
Author: Nigel F. Piercy
Publisher: Routledge
Published: 2012-05-04
Total Pages: 780
ISBN-13: 1136379177
DOWNLOAD EBOOK →The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
