Strategic Reputation Risk Management
Author: J. Larkin
Publisher: Springer
Published: 2002-10-30
Total Pages: 289
ISBN-13: 0230511414
DOWNLOAD EBOOK →Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.