eBook PDF Download Digital Library
Author: S Ramesh Kumar
Publisher: Vikas Publishing House
Published: 2009-11-01
Total Pages: 487
ISBN-13: 8125913084
DOWNLOAD EBOOK →The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Author: S Ramesh Kumar
Publisher: Vikas Publishing House
Published: 2009-11-01
Total Pages: 372
ISBN-13: 9788125913085
DOWNLOAD EBOOK →The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Author: Ylr Moorthi
Publisher: Vikas Publishing House
Published: 2009-11
Total Pages: 188
ISBN-13: 9788125914273
DOWNLOAD EBOOK →The Present Study Fulfils The Task Of Bridging The Gap Between Theoretical Aspects Of Brand Management And The Reality Of The Indian Market. This Compact Book Covers Five Essential Topics Including Brand Success, Brand Equity, Brand Extension, Brand Personality And Brand Repositioning.
Author: U.C. Mathur
Publisher: Excel Books India
Published: 2010-07
Total Pages: 556
ISBN-13: 9788174465498
DOWNLOAD EBOOK →Author: Saurabh Aggarwal
Publisher: Global India Publications
Published: 2008
Total Pages: 288
ISBN-13: 9788190721134
DOWNLOAD EBOOK →Brand euity and strategic brand management combine a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies. This book is prepared for specific tactical guidelines for planning, building, measuring and managing brand euity.It includes numerous examples virtually on every topic.Representing the brain trust in brand management, the book of Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies.Strategies such as brand stretching and brand architecture are described,especially as tools for managing the total brand experience and value.the book also includes a brand management toolkit,which provides checklists and exercise, as well as global and asian case studies.
Author: Mahim Sagar
Publisher: Ane Books Pvt Ltd
Published: 2009
Total Pages: 226
ISBN-13: 9788180522833
DOWNLOAD EBOOK →In Indian context.
Author: Harsh V. Verma
Publisher: Excel Books India
Published: 2006
Total Pages: 500
ISBN-13: 9788174464804
DOWNLOAD EBOOK →Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.
Author: Sumantra Ghoshal
Publisher: Penguin Books India
Published: 2002
Total Pages: 366
ISBN-13: 9780141000220
DOWNLOAD EBOOK →What Indian Companies Must Do To Become World-Class An Invaluable Roadmap For Indian Executives Who Strive To Excel Winner Of The Dma Escorts Book Award 2000 Managing Radical Change: What Indian Companies Must Do To Become World-Class Looks At What Companies In India Must Do To Rank Among The Best In Their Strategy, Organization And Management. The Authors, Internationally Acclaimed Management Gurus Sumantra Ghoshal And Christopher A. Bartlett And Industry Insider Gita Piramal, Say That Managers Are Aware Of The Need For A Radical Response To The Problems And Challenges Posed By The New Competitive, Technological And Market Demands In India. But, Believing That Change Can Come Only By Degrees, They Hesitate To Initiate Action. The Key Purpose Of This Book Is To Make Managers Believe That Radical Performance Improvement Is Possible. Ghoshal, Piramal And Bartlett Feel That Managers Are The Best Teachers Of Managers, And So Managing Radical Change Is A Distillation Of Lessons Offered By People As Diverse As N.R. Narayana Murthy And Brijmohan Lall Munjal, Keki Dadiseth And Dhirubhai Ambani, Azim Premji And Rohinton Aga, Lakshmi Niwas Mittal And Subhash Chandra, Rahul Bajaj And Parvinder Singh. There Is A Wealth Of Information On The Best Companies In India And Worldwide, Among Them Infosys, Wipro, Reliance, Hindustan Lever, Ge And Abb. Lucidly Written And Brilliantly Argued, Managing Radical Change Is Perhaps The Most Significant Contribution To Indian Management Literature In Recent Times.
Author: Anand Kumar R.S.
Publisher: Notion Press
Published: 2024-05-24
Total Pages: 169
ISBN-13:
DOWNLOAD EBOOK →Do you think that there is something called the Indian management style that describes the way Indian companies do business? We have, of course, heard of the Japanese management style and the American way. Indian?? Indian companies are becoming successful not just in India but also on the global stage. Indian managers are gaining international recognition. Indigenous management techniques are being adopted by companies all over the world. Yet, we still haven’t seen the Indian management style being talked about or taught. Isn’t it? The wait is over. In this pioneering book–What They Don’t Teach You About Indian Management Style, Anand Kumar R.S., a homegrown management professional with exposure to working in Indian and foreign companies, looks at the established Japanese and American styles of management and the style adopted by Indian businesses. While doing so, he brings into perspective the unique and not-so-unique features of the Indian management approach. Digging into his vast experience, Anand delves into aspects that define the management style in typical Indian companies-small and big. For academia, practising management professionals in India and abroad and those watching India, the book serves as a treatise on the Indian management style. This also gives a perspective of the Indian way of doing business to those from outside India wanting to do business in India.
