Manage for Profit, Not for Market Share

Manage for Profit, Not for Market Share PDF

Author: Hermann Simon

Publisher: Harvard Business Press

Published: 2006

Total Pages: 232

ISBN-13: 9781591395263

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How do companies in mature markets--where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by--achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.

Managing Customers for Profit

Managing Customers for Profit PDF

Author: V. Kumar

Publisher: Pearson Prentice Hall

Published: 2008

Total Pages: 318

ISBN-13: 0132352214

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Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential...manage and reward existing customers based on their profitability...and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness...pitching the right products to the right customers at the right time...determining when a customer is likely to leave, and whether to intervene...managing multichannel shopping...even calculating a customer's referral value.

Five Good Ideas

Five Good Ideas PDF

Author: Alan Broadbent

Publisher: Coach House Books

Published: 2011-11-29

Total Pages: 270

ISBN-13: 1770563032

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Non-profits are big business. As the sector expands to embrace new issues, there is increased pressure for accountability, relevancy, and efficiency. Practitioners are expected to be experts in a variety of fields. In Five Good Ideas, forty professionals from successful non-profits large and small offer information, strategies for action, and management solutions that are easy to implement and will improve how organizations function. Alan Broadbent is the chair of Avana Capital, Tides Canada Foundation, and Maytree, and is the author of Urban Nation. Ratna Omidvar is the president of Maytree and is The Globe and Mail's 2010 Nation Builder of the Decade for Citizenship.

Project Management for Profit

Project Management for Profit PDF

Author: Joe Knight

Publisher: Harvard Business Review Press

Published: 2012-06-05

Total Pages: 194

ISBN-13: 1422144186

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No More Headaches, Hypertension, or Heartburn If your work involves projects, then this book is for you. It will show every company owner and project manager—at businesses large and small—how to run projects differently. You’ll benefit if you’ve ever: • been over budget on a project • exceeded a timeline on a project • worked on a project that completely stalled as you neared the finish line • lost money on a sure-thing project and had no idea why • noticed that scope and feature creep held you back • watched a project take three times as long as planned • felt too embarrassed to perform a review of your successes and failures • wondered whether your project actually made any money By the time you finish the book, you’ll be ready to implement Project Management for Profit in your own company—and be prepared to keep your projects on track and on budget.

People, Technology, Profit: Practical Ideas for a Happier, Healthier Practice Business

People, Technology, Profit: Practical Ideas for a Happier, Healthier Practice Business PDF

Author: Laurie Morgan

Publisher: Management Rx

Published: 2022-08-28

Total Pages: 224

ISBN-13: 1970044144

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Practical tips and advice for practice owners and managers -- explored through case studies of real practices Whether your medical practice is small, mighty, and independent or part of a larger healthcare organization, odds are it could run more smoothly, with less stress -- and be more profitable. But some of the best, easiest-to-implement practice management steps you can take to boost your business are hardest to see from inside your own practice. That's where the insights of an experienced consultant can be most helpful, and can open your eyes to new ways of looking at your practice. Physicians and medical practice managers: this book is chock full of accessible, practical information about the business side of medicine -- information that you can easily apply to your own practice. It covers key practice management concerns like how to: capture more reimbursement revenue; improve workflow and productivity (without losing your focus on patients); attract new patients easily; and use new technology to serve patients better and collect more reliably. Best of all, its real-practice case studies, tips, and fresh ideas are not just easy to apply to your own practice, they're lively and engaging to read. Stories from the author's real consulting experiences with a diverse array of actual practices bring day-to-day practice management goals and problems (and their solutions!) to life. This book will give you many new ideas to think about, whether your practice is established, you're just launching your independent practice, or you're responsible for managing a healthcare business. Whether you are a physician-owner or are a manager responsible for running a practice or other healthcare business, you'll love this book's fresh approaches, quick tips, and management secrets. They'll get you excited about improving your business--and you'll be eager to try them. Today's physicians and healthcare workers too often face frustration and even burnout. An efficient clinic, practice, ambulatory surgery center, or other medical business can be an important contributor to both physician morale and patient service. Running a better business isn't just a key to higher profit and more income, it reduces stress and can be a source of career satisfaction. Physician practice owners, practice managers, medical office managers, healthcare administrators and managers of all stripes, and even employed physicians: this book will help you look at your business with fresh eyes -- and easily apply best-practice ideas to your workflow, physician marketing, practice staffing, and clinic front office and back office technology that will pay off over and over again.

Manage Your IT For Profit: Teach Yourself

Manage Your IT For Profit: Teach Yourself PDF

Author: Michael Pagan

Publisher: Teach Yourself

Published: 2010-04-30

Total Pages: 151

ISBN-13: 1444129562

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Manage Your IT for Profit will help 'those who manage what they do not understand'! Written with humour and sound practicality, this guide is intended for the business owners and managers who need to understand the implications of technology in their business and to know how to utilise the information it provides to their maximum advantage and profit. It lessens the risk of your having the wool pulled over your eyes and reduces the fear of technology. Just as you need to understand balance sheets, profit and loss accounts and other financial metrics, you need to understand the language of IT. This book, organised so that each chapter can be easily completed in a day, is the perfect solution for the busy owner/manager. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to manage your IT. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.