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Managerial Challenges and Social Impacts of Virtual and Augmented Reality

Author: Loureiro, Sandra Maria Correia

Publisher: IGI Global

Published: 2020-01-03

Total Pages: 318

ISBN-13: 179982876X

The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

Augmented and Virtual Reality in Social Learning

Author: Rajendra Kumar

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2023-11-06

Total Pages: 341

ISBN-13: 3110981491

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This book focuses on the design, development, and analysis of augmented and virtual reality (AR/VR)-based systems, along with the technological impacts and challenges in social learning. Social Learning provides a comprehensive approach to researching methods in the emerging fields of AR/VR. The contributors of this book outline the state-of-the-art implementation of AR/VR for the Internet of Things, Blockchains, Big Data, and 5G within AR/VR systems.

Extended Reality and Metaverse

Author: Timothy Jung

Publisher: Springer Nature

Published: 2023-03-10

Total Pages: 347

ISBN-13: 3031253906

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This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

Virtual Technologies for Business and Industrial Applications

Author: N. Raghavendra Rao

Publisher: Engineering Science Reference

Published: 2011

Total Pages: 0

ISBN-13: 9781615206315

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"This book provides research related to the concept of virtual reality and developing business models using this concept"--Provided by publisher.

Confronting Security and Privacy Challenges in Digital Marketing

Author: Pires, Paulo Botelho

Publisher: IGI Global

Published: 2023-07-10

Total Pages: 412

ISBN-13: 1668489600

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Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Augmented Reality in Tourism, Museums and Heritage

Author: Vladimir Geroimenko

Publisher: Springer Nature

Published: 2021-04-24

Total Pages: 327

ISBN-13: 3030701980

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This book provides extensive research into the use of augmented reality in the three interconnected and overlapping fields of the tourism industry, museum exhibitions, and cultural heritage. It is written by a virtual team of 50 leading researchers and practitioners from 16 countries around the world. The authors explore the opportunities and challenges of augmented reality applications, their current status and future trends, informal learning and heritage preservation, mixed reality environments and immersive installations, cultural heritage education and tourism promotion, visitors with special needs, and emerging post-COVID-19 museums and heritage sites. Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain is essential reading not only for researchers, application developers, educators, museum curators, tourism and cultural heritage promoters, but also for students (both graduates and undergraduates) and anyone who is interested in the efficient and practical use of augmented reality technology.

Augmented Reality and Virtual Reality

Author: M. Claudia tom Dieck

Publisher: Springer

Published: 2019-02-19

Total Pages: 335

ISBN-13: 3030062465

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This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

Everyday Virtual and Augmented Reality

Author: Adalberto Simeone

Publisher: Springer Nature

Published: 2023-02-18

Total Pages: 257

ISBN-13: 3031058046

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This edited book introduces readers to the area of “Everyday Virtual and Augmented Reality”. With Virtual and Augmented Reality technologies, becoming more pervasive in our homes and workplaces, new use cases and scenarios emerge together with new challenges that need to be addressed. These challenges encompass the design and implementation of appropriate VR/AR applications for ordinary environments that were not built with the explicit intention of supporting VR systems. The everyday/domestic environments present a range of issues that are usually not present in the physical locations purposed for VR and AR use in academic or professional environments, such as constrained spaces, presence of obstacles, absence of instrumentation, social and organizational restrictions etc. To address the above challenges, we collect the latest work from the Virtual Reality and Augmented Reality research community, by combining the presentation of general definitions and characterization of the field, of interaction concepts and techniques, of a variety of use cases and areas. The constellation of different environment examples (from education, sport to consumer and marketing), from across the globe and platforms, provide a comprehensive discussion on scientific and engineering methods, which enable the development of VR/AR systems in everyday context.

Futuristic Trends in Intelligent Manufacturing

Author: K. Palanikumar

Publisher: Springer Nature

Published: 2021-05-31

Total Pages: 268

ISBN-13: 3030700097

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This book shows how Industry 4.0 is a strategic approach for integrating advanced control systems with Internet technology enabling communication between people, products and complex systems. It includes processes such as machining features, machining knowledge, execution control, operation planning, machine tool selection and cutting tool. This book focuses on different articles related to advanced technologies, and their integration to foster Industry 4.0, being useful for researchers as well as industrialists to refer and utilize the information in production control.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Author: Suresh Kumar, Arumugam

Publisher: IGI Global

Published: 2023-07-10

Total Pages: 412

ISBN-13: 1668468956

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In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.