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Services Marketing and Management

Author: Audrey Gilmore

Publisher: SAGE

Published: 2003-05-15

Total Pages: 222

ISBN-13: 1446228789

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Service Operations Management eBook_o4

Author: Robert Johnston

Publisher: Pearson Higher Ed

Published: 2012-08-07

Total Pages: 489

ISBN-13: 0273740490

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This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.

Effective Client Management in Professional Services

Author: Jack Berkovi

Publisher: Routledge

Published: 2016-04-29

Total Pages: 336

ISBN-13: 1317145623

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How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.

Health Services Management

Author: Ann Scheck McAlearney

Publisher: Aupha/Hap Book

Published: 2017-09

Total Pages: 0

ISBN-13: 9781567939095

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Instructor Resources: Instructor's Manual Today's healthcare managers face increasingly complex challenges and often must make decisions quickly. When a difficult situation arises, managers can no longer simply "look it up" online or in the management literature. Properly "looking it up" involves knowing where and how to look, appropriately framing a research question, weighing valid evidence, and understanding what is required to make proposed solutions work. Health Services Management: A Case Study Approach offers a diverse collection of case studies to help readers learn and apply key concepts of management, with an emphasis on the use of evidence in management practice. The case study authors, many of whom are practitioners or academics who work closely with practitioners, present realistic management challenges across a variety of settings. They examine potential responses to those challenges by health services managers and other stakeholders, and they provide a platform for meaningful discussion of opportunities and constraints for management decision makers attempting to implement change. This edition includes 60 case studies--32 of which are brand new--arranged thematically into six sections: The Role of the Manager, Control, Organizational Design, Professional Integration, Adaptation, and Accountability. The new cases include the following: - Better Metrics for Financial Management - What Makes a Patient-Centered Medical Home? - Doing the Right Thing When the Financials Do Not Support Palliative Care - Hearing the Patient Voice: Working with Patient and Family Advisers to Improve the Patient Experience - Managed Care Cautionary Tale: A Case Study in Risk Adjustment and Patient Dumping Learning by example is one of the oldest forms of learning, and the case study approach offers a time-tested way for students and healthcare professionals to develop practical skills that are not easily acquired through lectures. Health Services Management has been used in classrooms since 1978, and this eleventh edition offers a fresh take on a classic text.

Delivering Research Data Management Services

Author: Graham Pryor

Publisher: Facet Publishing

Published: 2013-12-10

Total Pages: 257

ISBN-13: 1856049337

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Step-by-step guidance to setting up and running effective institutional research data management services to support researchers and networks. The research landscape is changing, with key global research funders now requiring institutions to demonstrate how they will preserve and share research data. However, the practice of structured research data management is very new, and the construction of services remains experimental and in need of models and standards of approach. This groundbreaking guide will lead researchers, institutions and policy makers through the processes needed to set up and run effective institutional research data management services. This ‘how to’ guide provides a step-by-step explanation of the components for an institutional service. Case studies from the newly emerging service infrastructures in the UK, USA and Australia draw out the lessons learnt. Different approaches are highlighted and compared; for example, a researcher-focused strategy from Australia is contrasted with a national, top-down approach, and a national research data management service is discussed as an alternative to institutional services. Key topics covered: • Research data provision • Options and approaches to research data management service provision • A spectrum of roles, responsibilities and competences • A pathway to sustainable research data services: from scoping to sustainability • The range and components of RDM infrastructure and services Case studies: • Johns Hopkins University • University of Southampton • Monash University • The UK Data Service • Jisc Managing Research Data programmes. Readership: This book will be an invaluable guide to those entering a new and untried enterprise. It will be particularly relevant to heads of libraries, information technology managers, research support office staff and research directors planning for these types of services. It will also be of interest to researchers, funders and policy makers as a reference tool for understanding how shifts in policy will have a range of ramifications within institutions. Library and information science students will find it an informative window on an emerging area of practice.

.NET System Management Services

Author: Alexander Golomshtok

Publisher: Apress

Published: 2008-01-01

Total Pages: 437

ISBN-13: 1430207574

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Golomshtok gives system admins a solid understanding of the fundamental concepts behind WMI, enabling them to rapidly develop custom management tools and avoid expensive off-the-shelf solutions.

Small Account Investment Management Services: Recommendations for Clearer Policies and Guidelines

Author: United States. Advisory Committee on Investment Management Services for Individual Investors

Publisher:

Published: 1973

Total Pages: 96

ISBN-13:

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Yield Management

Author: Anthony Ingold

Publisher: Cengage Learning

Published: 2000

Total Pages: 8

ISBN-13: 9780826448255

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This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Leisure Services Management

Author: Amy R. Hurd

Publisher: Human Kinetics

Published: 2023-11-15

Total Pages: 410

ISBN-13: 1718213433

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Leisure Services Management, Third Edition, outlines essential knowledge and competencies for successful leisure managers. The text prepares students for the Certified Park and Recreation Professional (CPRP) exam and for careers in commercial recreation, public agencies, and the nonprofit sector

Clinical Management in Mental Health Services

Author: Chris Lloyd

Publisher: John Wiley & Sons

Published: 2009-03-17

Total Pages: 200

ISBN-13: 1444309587

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Clinical Management in Mental Health Services is a practical guide to the day to day operational management of mental health teams. It explores both the theoretical aspects of management plus strategies for dealing with the wide range of management issues faced by managers working in mental health. It looks at issues such as leading a multidisciplinary team, Communication and Public Relations, the importance of clinical supervision, evidence-based practice, and quality assurance. It addresses the issue of workload management, clinical information management, how to plan a budget and how to manage stress.