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Marketing Library and Information Services

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

Published: 2006

Total Pages: 448

ISBN-13: 9783598117534

Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Fundamentals of Collection Development and Management

Author: Peggy Johnson

Publisher: American Library Association

Published: 2009

Total Pages: 425

ISBN-13: 0838909728

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Adresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throughout the book.

IFLA Public Library Service Guidelines

Author: Christie Koontz

Publisher: Walter de Gruyter

Published: 2010

Total Pages: 162

ISBN-13: 311023226X

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The public library is the prime community access point designed to respond to a multitude of ever-changing information needs. These guidelines are framed to provide assistance to library and information professionals in most situations. They assist to better develop effective services, relevant collections, and accessible formats within the context and requirements of the local community. In this exciting and complex information world it is important for professionals in search of knowledge, information and creative experience to succeed. This is the 2nd edition of The Public Library Service IFLA/UNESCO Guidelines for Development.

Marketing Concepts for Libraries and Information Services

Author: Eileen Elliott De Sáez

Publisher:

Published: 2002

Total Pages: 246

ISBN-13:

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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.

Marketing Library and Information Services II

Author: Dinesh K. Gupta

Publisher: Walter de Gruyter

Published: 2013-06-25

Total Pages: 424

ISBN-13: 311028104X

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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Library Management and Marketing in a Multicultural World

Author: James L. Mullins

Publisher: Walter de Gruyter

Published: 2008-11-03

Total Pages: 385

ISBN-13: 359844026X

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The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Library Statistics for the Twenty-First Century World

Author: Michael Heaney

Publisher: Walter de Gruyter

Published: 2009-05-08

Total Pages: 302

ISBN-13: 3598441673

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An international collaboration between IFLA, the UNESCO Institute of Statistics and the International Organization for Standardization (ISO) has developed standards for new library indicators for the twenty-first century. The existing international library statistics were developed nearly 40 years ago. This book presents the first results using the new statistics, and look forward to the next steps. It also contains other initiatives and developments in the fields of library statistics, benchmarking and indicators.

Competencies for Science Librarians

Author: David Stern

Publisher: Routledge

Published: 2013-10-18

Total Pages: 170

ISBN-13: 1317965299

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This book explores the expectations and resources available to develop a set of important core skills needed for this profession. Leading authorities in the field of librarianship offer their extensive experience and insight to help beginners to understand precisely what actual measurable skills are required to become a successful career science librarian. Librarians currently working in the area will gain the data they need to be able to effectively collaborate with more experienced people. Topics include reviews of key concepts, basic skills, terminology, ACRL instruction competencies, teams, and assessment of services. It also provides the latest knowledge on trends, standards, terminology, professional associations, and a brief literature review, and recommended readings for familiarizing librarians with their job responsibilities. Besides job competencies, the book reviews collection development, reference issues, in-depth research assistance, cataloging and metadata, faculty liaison and outreach, career development concerns, continuing education tracks, and issues in collaboration assistance. This source also provides extensive references and tables and figures to clearly present information. This book is a valuable resource for beginners who wonder what they need to know as they start their careers or are considering this as an area of concentration, and as a refresher and professional development track for current librarians working with more experienced people in the area. This book was published as a special issue of Science & Technology Libraries.

A Chronology of Librarianship, 1960-2000

Author: Jeffrey M. Wilhite

Publisher: Scarecrow Press

Published: 2009-07-01

Total Pages: 277

ISBN-13: 0810869071

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A Chronology of Librarianship, 1960-2000 continues the work of Josephine Smith in her original Chronology of Librarianship (Scarecrow, 1968). It updates and completes her work up to 2000, paying special attention to the progress made on technological and international fronts that have significantly altered the role and function of the librarian, especially the rise of the internet in the 1990s. The ramifications of this new level of global connectedness and of the new role of the librarian are of primary concern for author Jeffrey M. Wilhite. This book covers all areas of library literature that inform the history of librarianship and ranges over multiple continents. Its broad scope lends itself to wide use by scholars and students of library history and library literature. The chronology is presented in a dictionary format and separated into decades. It is complemented by a comprehensive bibliography and name index.