Making Science Pay

Making Science Pay PDF

Author: Julian M. Alston

Publisher: American Enterprise Institute

Published: 1996

Total Pages: 414

ISBN-13: 9780844739007

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This volume examines current agricultural R&D policy, evaluating it in the context of the 100-plus-year history of U.S. public-sector agricultural R&D institutions and expenditures.

Making Ads Pay

Making Ads Pay PDF

Author: John Caples

Publisher: WWW.Snowballpublishing.com

Published: 2013-02

Total Pages: 258

ISBN-13: 9781607965664

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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Make It Stick

Make It Stick PDF

Author: Peter C. Brown

Publisher: Harvard University Press

Published: 2014-04-14

Total Pages: 330

ISBN-13: 0674729013

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To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

Popular Science

Popular Science PDF

Author:

Publisher:

Published: 1923-05

Total Pages: 128

ISBN-13:

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Crime Does Not Pay Archives Volume 2

Crime Does Not Pay Archives Volume 2 PDF

Author: Dick Wood

Publisher: Dark Horse Comics

Published: 2014-12-17

Total Pages: 266

ISBN-13: 1621155447

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The celebrated pre-Code Crime Does Not Pay comics are finally collected into a series of unflinching and uncensored deluxe hardcovers! The infamous Crime Does Not Pay stories, focusing on criminal scum, nefarious mobsters, and urban legends, madeCrime Does Not Pay one of the most popular comics of the 1940s. This series was a favorite target of censors and is partially responsible for the creation of the stifling Comics Code Authority! Revered, influential, and very hard to find, Crime Does Not Pay issues #26 to #29 are collected for your enjoyment and education!

Popular Science

Popular Science PDF

Author:

Publisher:

Published: 1923-01

Total Pages: 122

ISBN-13:

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Popular Science

Popular Science PDF

Author:

Publisher:

Published: 1923-05

Total Pages: 128

ISBN-13:

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Popular Science

Popular Science PDF

Author:

Publisher:

Published: 1923-05

Total Pages: 128

ISBN-13:

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Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences

Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences PDF

Author: Alexander Chernev

Publisher: Cerebellum Press

Published: 2022-08-01

Total Pages: 500

ISBN-13:

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This book examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral economics and social psychology, Customer Science discusses the customer experience from three different perspectives: what customers do—how they identify a problem, seek a solution, and interact with the offering; what they think and feel during this process—how they evaluate different market offerings; and what motivates their behavior—why they act the way they do. In this context, it examines all components of the customer experience—from activating a need to buying a company’s offerings, to becoming a loyal customer and advocate for the company. The different stages of customer interaction with the company and its offerings are presented in the form of a customer experience map, which functions as the organizing principle for this book. The customer experience map is the blueprint for understanding the different stages of the customer experience and facilitating managerial decision making at each stage. The customer experience map is also the foundation of the customer experience canvas, a practical tool to identify the key questions managers should ask as they strive to create impactful customer experiences.