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Making Niche Marketing Work

Author: Robert E. Linneman

Publisher: McGraw-Hill Companies

Published: 1991

Total Pages: 276

ISBN-13: 9780070379718

Large and small companies are dicovering they must find their "niche"--those customers whose needs their competitors have overlooked--in order to increase sales and profits. These easy-to-apply, tested strategies to help companies pinpoint new opportunities show how to gain and sustain enviable competitive advantage by turning market shifts into marketing opportunities. Illustrations.

Making Niche Marketing Work

Author: Robert E. Linneman

Publisher:

Published: 1993

Total Pages: 260

ISBN-13: 9780071134439

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Mastering Niche Marketing

Author: Eric Van Van Der Hope

Publisher:

Published: 2008

Total Pages: 308

ISBN-13: 9780977968428

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The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Handbook of Niche Marketing

Author: Tevfik Dalgic

Publisher: Psychology Press

Published: 2006

Total Pages: 288

ISBN-13: 9780789023308

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Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Niche Marketing Ideas & Niche Markets. Finding Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches

Author: Christine Clayfield

Publisher: Imb Publishing

Published: 2014-04

Total Pages: 390

ISBN-13: 9781909151079

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Niche Marketing Ideas & Niche Markets. Finding Profitable Niches Made Easy. 177 Free Ways to Find Hot New Profitable Niches. Niches! Finding niches seems to be a problem for many internet marketers. Countless people have asked me "Where do you get your niches from?" I am sure, after reading this book, you will agree that finding niches is easy, fast, educational and fun! Easy to understand and read, this is a must have book for anyone involved with finding new niches or business ideas. Whether you want to earn a full time living from internet marketing or just want some extra cash, you will learn a lot from the information in this book. Before you can make any money online, you need to find your profitable niche. Like a driver needs a destination, an internet marketer or business person needs a niche, a niche that pays, not just any niche. Choosing the right niche will make the difference between making money or not. Your success in business will totally depend on the choice of your niche. Whether you are looking to write a book, build a website or blog, build an online shop, make an audio or video or create your own products; you can use all 177 ways to find a new niche. Some sources mentioned in this book you've probably never heard of and others you probably think: "Duh, why didn't I think of that!" - Keywords - Long Tail Keywords - Niches - When is a niche a good niche? - When is a niche NOT a good niche? - 6 important steps to find a profitable niche - What niches NOT to pick. - Niches are everywhere - Niches for repeat sales - What skills do you need? - What hats do you need? - What shoes do you need? - You don't have to be an expert in your niche. - Think like there is no box! - Examples of good niches - Become a master in searching - Keyboard shortcuts - Where to search for niches - 177 places to find new niches Christine Clayfield is a full time internet marketer and has been for many years. She is the author of the best selling book "From Newbie To Millionaire" and "Drop Shipping and eCommerce. What You Need And Where To Get it." Armed with just passion and drive, she made it her mission to understand all aspects of internet marketing. She has helped countless people to get to grips with making money online. She has lots of niche websites, runs a few drop shipping and ecommerce web sites and she has also self published over 90 books, all in different niches.

Niche Marketing for Coaches

Author: Hannah McNamara

Publisher: Thorogood Publishing

Published: 2007

Total Pages: 266

ISBN-13: 1854184830

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Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: * Identify your own, personal niche * Use the marketing techniques which work best for coaches * Anticipate your prospective clients' wants and needs * Work with coaching tools and models when planning your marketing strategy * Set your coaching rates and put packages together * Win business from individuals, sole traders, and large organizations * Write press releases, brochures, websites, sales letters and much, much more

If You Want to Get Rich, Build a Power Niche

Author: Bruce M. Stachenfeld

Publisher: Morgan James Publishing

Published: 2019-01-01

Total Pages: 199

ISBN-13: 1642791679

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Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance. Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!

Affiliate Marketing For Dummies

Author: Ted Sudol

Publisher: John Wiley & Sons

Published: 2019-12-12

Total Pages: 355

ISBN-13: 1119628245

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Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for you Find the best affiliate programs for you Find the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.

First, Best, Or Different

Author: John Bradley Jackson

Publisher: Dog Ear Publishing

Published: 2007

Total Pages: 258

ISBN-13: 1598582917

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"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.

15 Niche Marketing Tips and Tricks

Author: Tim Rodriquez

Publisher:

Published: 2012-11-16

Total Pages: 34

ISBN-13: 9781481024785

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The word 'niche' is defined as: "A special area of demand for a product or service". 'Marketing' is defined as: "The opportunity to buy or sell". If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general. Oftentimes big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses. One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market. Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn't care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market.