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Author: Sammye Johnson
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Published: 2000
Total Pages: 0
ISBN-13: 9780844233567
DOWNLOAD EBOOK →Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c
Author: Angharad Lewis
Publisher: Laurence King Publishing
Published: 2012-08-31
Total Pages: 281
ISBN-13: 1786270994
DOWNLOAD EBOOK →The process of creating graphic design cannot be easily defined: each designer has their own way of seeing the world and approaching their work. Graphic Design Process features a series of in-depth case studies exploring a range of both universal and unique design methods. Chapters investigate typical creative strategies – Research, Inspiration, Drawing, Narrative, Abstraction, Development and Collaboration – examining the work of 23 graphic designers from around the world. Work featured includes projects by Philippe Apeloig, Michael Bierut, Ed Fella, James Goggin, Anette Lenz, Johnson Banks, Me Company, Graphic Thought Facility, Ahn Sang-Soo and Ralph Schraivogel. This book is aimed at students and educators, as well as practising designers interested in the working methodologies of their peers.
Author: David Stam
Publisher: Routledge
Published: 2014-03-05
Total Pages: 291
ISBN-13: 1317817133
DOWNLOAD EBOOK →Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.
Author: James B. Kobak
Publisher: M. Evans
Published: 2002-11-25
Total Pages: 322
ISBN-13: 1590771796
DOWNLOAD EBOOK →Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
Author: Mary Hogarth
Publisher: Routledge
Published: 2018-04-17
Total Pages: 176
ISBN-13: 1315464551
DOWNLOAD EBOOK →Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.
Author: Simon Das
Publisher: Routledge
Published: 2021-05-05
Total Pages: 182
ISBN-13: 1000367738
DOWNLOAD EBOOK →This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.
Author: Hugh Jones
Publisher: Routledge
Published: 2016-03-22
Total Pages: 449
ISBN-13: 1317570979
DOWNLOAD EBOOK →Publishing Law is an authoritative and engaging guide to a wide range of legal issues affecting publishing today. Hugh Jones and Christopher Benson present readers with clear and accessible guidance to the complex legal areas specific to the ever evolving world of contemporary publishing, including copyright, moral rights, contracts and licensing, privacy, confidentiality, defamation, infringement and trademarks, with analysis of legal issues relating to sales, advertising, marketing, distribution and competition. This new fifth edition presents updated coverage of the key principles of copyright , as well as new copyright exceptions, licensing and open access. There is also further in-depth coverage of the legal issues around the sale of digital content. Key features of the fifth edition include: updated coverage of EU and UK copyright, including a new chapter on copyright exceptions following the significant changes in the 2014 Regulations Comprehensive coverage of publishing contracts with authors, as well as with other providers, including translators, contributors and contracts for subsidiary rights up to date coverage of the Defamation Act 2013, and other changes to EU and UK legislation exploration of the legal issues relating to digital publishing, including eBook and other electronic agreements, data protection and online issues in relation to privacy, and copyright infringement a range of summary checklists on key issues, ranging from copyright ownership to promotion and data protection useful appendices offering an A to Z glossary of legal terms and lists of useful address and further reading.
Author: Audrey Chase
Publisher: Northwest Press
Published: 2016-12-26
Total Pages: 221
ISBN-13: 1943890390
DOWNLOAD EBOOK →So what is evil? What makes a person a “villain?” Is it intent to harm…or is it something deeper than that? Each one of the thirteen authors in this amazing collection has taken a completely different approach to answering this question. They have gone above and beyond expressing the idea of evil and supervillainy. They get to the bottom of why villains are the way they are, and what they hope to gain from it. These are dangerous women wielding Absolute Power… and they’ll be glad to let you know exactly why you should fear them.
Author: John Morrish
Publisher: Psychology Press
Published: 2003
Total Pages: 289
ISBN-13: 0415303818
DOWNLOAD EBOOK →Magazine Editingexamines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book. Approaching the editorial role from a practical perspective, this book provides advice on such areas as: * Becoming an editor * Working with publishers * Creating a successful editorial strategy * Managing the editorial team * Design and Production issues * Drawing up an editorial budget * The Legal Framework * New Technology and on-line publishing John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.
Author: Michelle Richmond
Publisher: Delacorte Press
Published: 2007-03-27
Total Pages: 383
ISBN-13: 0440336554
DOWNLOAD EBOOK →Life changes in an instant. On a foggy beach. In the seconds when Abby Mason—photographer, fiancée soon-to-be-stepmother—looks into her camera and commits her greatest error. Heartbreaking, uplifting, and beautifully told, here is the riveting tale of a family torn apart, of the search for the truth behind a child’s disappearance, and of one woman’s unwavering faith in the redemptive power of love—all made startlingly fresh through Michelle Richmond’s incandescent sensitivity and extraordinary insight. Six-year-old Emma vanished into the thick San Francisco fog. Or into the heaving Pacific. Or somewhere just beyond: to a parking lot, a stranger’s van, or a road with traffic flashing by. Devastated by guilt, haunted by her fears about becoming a stepmother, Abby refuses to believe that Emma is dead. And so she searches for clues about what happened that morning—and cannot stop the flood of memories reaching from her own childhood to illuminate that irreversible moment on the beach. Now, as the days drag into weeks, as the police lose interest and fliers fade on telephone poles, Emma’s father finds solace in religion and scientific probability—but Abby can only wander the beaches and city streets, attempting to recover the past and the little girl she lost. With her life at a crossroads, she will leave San Francisco for a country thousands of miles away. And there, by the side of another sea, on a journey that has led her to another man and into a strange subculture of wanderers and surfers, Abby will make the most astounding discovery of all—as the truth of Emma’s disappearance unravels with stunning force. A profoundly original novel of family, loss, and hope—of the choices we make and the choices made for us—The Year of Fog beguiles with the mysteries of time and memory even as it lays bare the deep and wondrous workings of the human heart. The result is a mesmerizing tour de force that will touch anyone who knows what it means to love a child. BONUS: This edition includes an excerpt from Michelle Richmond's Golden State.
