Mobile Commerce: Concepts, Methodologies, Tools, and Applications

Mobile Commerce: Concepts, Methodologies, Tools, and Applications PDF

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2017-06-19

Total Pages: 1555

ISBN-13: 1522526005

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In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

M-Commerce

M-Commerce PDF

Author: Paul Skeldon

Publisher: Crimson Publishing

Published: 2011-10-19

Total Pages: 272

ISBN-13: 1780590954

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Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.

Mobile Commerce

Mobile Commerce PDF

Author: Paul May

Publisher: Cambridge University Press

Published: 2001-04-19

Total Pages: 304

ISBN-13: 9780521797566

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This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.

Mobile Commerce

Mobile Commerce PDF

Author: Brian Ernest Mennecke

Publisher: IGI Global

Published: 2003-01-01

Total Pages: 368

ISBN-13: 9781931777827

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"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."

The Mobile Commerce Revolution

The Mobile Commerce Revolution PDF

Author: Tim Hayden

Publisher: Pearson Education

Published: 2014

Total Pages: 201

ISBN-13: 0789751542

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More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.

M-Commerce

M-Commerce PDF

Author: Punita Duhan

Publisher: CRC Press

Published: 2019-03-04

Total Pages: 304

ISBN-13: 0429946813

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This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

Mobile Electronic Commerce

Mobile Electronic Commerce PDF

Author: June Wei

Publisher: CRC Press

Published: 2014-11-20

Total Pages: 494

ISBN-13: 1482264242

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Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, sc

Advances in Mobile Commerce Technologies

Advances in Mobile Commerce Technologies PDF

Author: Ee-Peng Lim

Publisher: IGI Global

Published: 2003-01-01

Total Pages: 324

ISBN-13: 1591400899

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There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.

M-Commerce: Global Experiences and Perspectives

M-Commerce: Global Experiences and Perspectives PDF

Author: Dholakia, Nikhilesh

Publisher: IGI Global

Published: 2006-03-31

Total Pages: 330

ISBN-13: 1591403170

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"Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world"--Provided by publisher.

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