Luxury Fashion Branding
Author: U. Okonkwo
Publisher: Springer
Published: 2016-01-18
Total Pages: 481
ISBN-13: 0230590888
DOWNLOAD EBOOK →This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.