Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos

Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos PDF

Author: Bill Gardner

Publisher: Indicia Press

Published: 2017-09-10

Total Pages: 0

ISBN-13: 9781543909586

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Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.

Logolounge Book 14

Logolounge Book 14 PDF

Author: BILL. GARDNER

Publisher:

Published: 2024-05-24

Total Pages: 0

ISBN-13:

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We're at fourteen books and counting! This 14th edition of the bestselling LogoLounge book series features fresh and highly crafted logo designs created all over the globe, from large international graphic design companies to freelance designers. Curated by ten of the top design experts in the business, this volume is sure to give you some much-needed inspiration for your next logo project.

LogoLounge 5

LogoLounge 5 PDF

Author: Bill Gardner

Publisher: Rockport Pub

Published: 2011-10

Total Pages: 193

ISBN-13: 1592537359

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"This book presents the best designs of the past year (2009) as judged by an elite group of name-brand designers. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. The second half of the book contains almost 2,000 logos organized by visual categories."--BOOK JACKET.

LogoLounge

LogoLounge PDF

Author: Bill Gardner

Publisher: Rockport Publishers

Published: 2004-09-01

Total Pages: 194

ISBN-13: 1610601750

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This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.

LogoLounge 6

LogoLounge 6 PDF

Author: Catharine Fishel

Publisher: Rockport Publishers

Published: 2011-02-01

Total Pages: 192

ISBN-13: 1610601769

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Logos define, distinguish, and disseminate a company’s core message. It is no wonder that creating successful marks takes a well conceived strategy and a skilled hand. This book, the sixth in the series, once again celebrates the brilliant work top designers around the world have created for clients both large and small. This diverse collection offers a wealth of inspiration and insights for graphic designers and their clients. Created by Bill Gardner, president of leading design firm Gardner Design, the LogoLounge website (www.logolounge.com) showcases the work of the world’s top designers as well as up-and-coming new talent. The book presents the site’s best designs of the past year as judged by an elite group of name-brand designers. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured in this section along with unused logos that have never before been seen. The second half of the book contains almost 2,000 logos organized by visual categories. LogoLounge 6 features the work of superstar artists and firms such as Stefan Sagmeister, Landor, Saffron, Jessica Hische, and MetaDesign. With 2,000 logos from every corner of the earth, this visually compelling volume is the go-to resource for inspiration from the best in the field.

Designing Logos

Designing Logos PDF

Author: Jack Gernsheimer

Publisher: Simon and Schuster

Published: 2010-02-23

Total Pages: 312

ISBN-13: 1581157517

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How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.

LogoLounge 4

LogoLounge 4 PDF

Author: Bill Gardner

Publisher: Rockport Publishers

Published: 2010-01-01

Total Pages: 192

ISBN-13: 1616738871

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Now in paperback, this fourth volume in the best-selling LogoLounge series delivers a fresh collection of 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book delivers insightful articles on high-profile projects created by top international design names, including Pentagram, Siegel+Gale, Jager Di Paola Kemp, Hesse Design, and Interbrand. The second part of the book contains 2,000 logos organized for easy reference by category (typography, people, mythology, nature, sports, etc.), as well as additional articles on recent designs by Gardner Design, Tompert Design, Karl Design, Hybrid Design, Iconologic, and Hugonaut.

LogoLounge 12

LogoLounge 12 PDF

Author: Bill Gardner

Publisher: Bookbaby

Published: 2021-01-05

Total Pages: 224

ISBN-13: 9781098348632

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The twelfth book in the LogoLounge series celebrates the latest in expert identity work by notable designers and up-and-coming talents from around the world. This far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients.

Advances in Fashion and Design Research

Advances in Fashion and Design Research PDF

Author: Ana Cristina Broega

Publisher: Springer Nature

Published: 2022-10-19

Total Pages: 801

ISBN-13: 3031167732

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This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimarães, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.

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