Author: Gary Armstrong
Publisher: Pearson Educación
Published: 2003
Total Pages: 686
ISBN-13: 9789702604006
DOWNLOAD EBOOK →Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: American Chamber of Commerce for Brazil, São Paulo
Publisher:
Published: 2003
Total Pages: 884
ISBN-13:
DOWNLOAD EBOOK →Author: Wolfgang Tillmans
Publisher: Walther Konig Verlag
Published: 2012
Total Pages: 0
ISBN-13: 9783863352110
DOWNLOAD EBOOK →About one year ago, Wolfgang Tillmans was prompted by his own curiosity to visit Fruit Logistica in Berlin, the most important convention for the international fruit trade.'I was left open-mouthed by the crazy displays and the variety and complexity of th