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Literature and Social Media

Author: Bronwen Thomas

Publisher: Routledge

Published: 2020-01-31

Total Pages: 134

ISBN-13: 1000025853

From Instapoetry to BookTube, contemporary literary cultures and practices are increasingly intertwined with social media. In this lively and wide-ranging study, Bronwen Thomas explores how social media provides new ways of connecting with and rediscovering established literary works and authors while also facilitating the emergence of unique and distinctive forms of creative expression. The book takes a 360 ̊ approach to the subject, combining analysis of current forms and practices with an examination of how social media fosters ongoing collaborative discourse amongst both informal and formal literary networks, and demonstrating how the participatory practices of social media have the potential to radically transform how literature is produced, shared and circulated. The first study of its kind to focus specifically on social media, Literature and Social Media provides a timely and engaging account of the state of the art, while interrogating the rhetoric that so often accompanies discussion of the ‘new’ in this context.

The B2B Social Media Book

Author: Kipp Bodnar

Publisher: John Wiley & Sons

Published: 2011-12-20

Total Pages: 216

ISBN-13: 1118214307

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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Daddy

Author: Emma Cline

Publisher: Random House Trade Paperbacks

Published: 2021-06-29

Total Pages: 289

ISBN-13: 0812988043

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From the bestselling author of The Girls comes a “brilliant” (The New York Times) story collection exploring the dark corners of human experience. “Daddy’s ten masterful, provocative stories confirm that Cline is a staggering talent.”—Esquire NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY ENTERTAINMENT WEEKLY An absentee father collects his son from boarding school after a shocking act of violence. A nanny to a celebrity family hides out in Laurel Canyon in the aftermath of a tabloid scandal. A young woman sells her underwear to strangers. A notorious guest arrives at a placid, not-quite rehab in the Southwest. In ten remarkable stories, Emma Cline portrays moments when the ordinary is disturbed, when daily life buckles, revealing the perversity and violence pulsing under the surface. She explores characters navigating the edge, the limits of themselves and those around them: power dynamics in families, in relationships, the distance between their true and false selves. They want connection, but what they provoke is often closer to self-sabotage. What are the costs of one’s choices? Of the moments when we act, or fail to act? These complexities are at the heart of Daddy, Emma Cline’s sharp-eyed illumination of the contrary impulses that animate our inner lives.

The Dark Side of Social Media

Author: Pavica Sheldon

Publisher: Academic Press

Published: 2019-07-06

Total Pages: 188

ISBN-13: 0128162767

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The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace). The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments. Focuses on interpersonal communication through social media Focuses on psychology of media effects Explores social media issues on both an individual and societal level Documents the rise of social media from niche phenomenon to mass market Examines the differences between creating and consuming content

On the Fringes of Literature and Digital Media Culture

Author:

Publisher: BRILL

Published: 2018-06-05

Total Pages: 269

ISBN-13: 9004362355

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On the Fringes of Literature and Digital Media Culture presents a polyphonic account of mutual interpenetrations of literature and new media, highlighting the impact of digital culture on the user experience and the modes of social communication and interaction.

Social Media for Academics

Author: Mark Carrigan

Publisher: SAGE

Published: 2019-10-07

Total Pages: 378

ISBN-13: 1526471450

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Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online. Inside you′ll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including: The dark side of social media – from Trump to harassment Emerging forms of multimedia engagement – and how to use to your advantage Auditing your online identity – the why and how Taking time out – how to do a social media sabbatical. Visit Mark′s blog for more insights and discussion on social media academic practice.

Social Media and the Public Interest

Author: Philip M. Napoli

Publisher: Columbia University Press

Published: 2019-08-27

Total Pages: 419

ISBN-13: 0231545541

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Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest explores how and why social media platforms became so central to news consumption and distribution as they met many of the challenges of finding information—and audiences—online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social media–driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today’s most influential shapers of news.

Social Media Entertainment

Author: David Craig

Publisher: NYU Press

Published: 2019-02-26

Total Pages: 364

ISBN-13: 1479846899

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How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Uses of Social Media in Public Transportation

Author: Susan Bregman

Publisher: Transportation Research Board

Published: 2012

Total Pages: 66

ISBN-13: 0309223571

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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.