Lifestyle Gurus

Lifestyle Gurus PDF

Author: Stephanie A. Baker

Publisher: John Wiley & Sons

Published: 2020-01-16

Total Pages: 155

ISBN-13: 1509530207

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The rise of blogs and social media provide a public platform for people to share information online. This trend has facilitated an industry of self-appointed ‘lifestyle gurus’ who have become instrumental in the management of intimacy and social relations. Advice on health, wealth creation, relationships and well-being is rising to challenge the authority of experts and professionals. Pitched as ‘authentic’, ‘accessible’ and ‘outside of the system’, this information has produced an unprecedented sense of empowerment and sharing. However, new problems have arisen in its wake. In Lifestyle Gurus, Baker and Rojek explore how authority and influence are achieved online. They trace the rise of lifestyle influencers in the digital age, relating this development to the erosion of trust in the expert-professional power bloc. The moral contradictions of lifestyle websites are richly explored, demonstrating how these technologies encourage a preoccupation with the very commercial and corporate hierarchies they seek to challenge. A timely account of how lifestyle issues are being packaged and transacted in a wired-up world, this book is important reading for students and scholars of media, communication, sociology and related disciplines.

Wellness Culture

Wellness Culture PDF

Author: Stephanie Alice Baker

Publisher: Emerald Group Publishing

Published: 2022-10-26

Total Pages: 143

ISBN-13: 1802624678

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Stephanie Alice Baker traces the emergence of wellness culture as a trillion-dollar industry, situating the wellness industry in a historical and cultural context, examining how the internet has altered our relationship to wellness and the popular assumption that the internet has democratised knowledge and culture.

Digital Wellness, Health and Fitness Influencers

Digital Wellness, Health and Fitness Influencers PDF

Author: Stefan Lawrence

Publisher: Taylor & Francis

Published: 2022-10-07

Total Pages: 226

ISBN-13: 1000772144

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This book examines the phenomenon of ‘digital guru media’ (DGM), the self-styled online influencers, life coaches, experts and entrepreneurs who post on the themes of wellness, health and fitness. It opens up new perspectives on digital leisure and internet celebrity culture, and asks important questions about the social, cultural and psychological implications of our contemporary relationship with digital media. Drawing on cutting-edge social theory, the book explores a wide range of contexts in which DGM intersects with digital leisure, from the health-related learning of young people to the ‘clean eating’ movement, to the online lives of fitness professionals. It asks if digital and social media are problematic per se and explores the problems a turn to the Internet could be revealing about the lack of real-world or analogue support, as well as potential solutions, for our wellness, health and fitness needs and wants. Bringing together innovative, multi-disciplinary perspectives, this book is fascinating reading for anybody with an interest in leisure studies, media studies, cultural studies, sociology, or health and society.

Lifestyle TV

Lifestyle TV PDF

Author: Laurie Ouellette

Publisher: Routledge

Published: 2016-01-29

Total Pages: 194

ISBN-13: 1317665538

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From HGTV and the Food Network to Keeping Up With the Kardashians, television is preoccupied with the pursuit and exhibition of lifestyle. Lifestyle TV analyzes a burgeoning array of lifestyle formats on network and cable channels, from how-to and advice programs to hybrid reality entertainment built around the cultivation of the self as project, the ethics of everyday life, the mediation of style and taste, the regulation of health and the body, and the performance of identity and "difference." Ouellette situates these formats historically, arguing that the lifestyling of television ultimately signals more than the television industry's turn to cost-cutting formats, niche markets, and specialized demographics. Rather, Ouellette argues that the surge of reality programming devoted to the achievement and display of lifestyle practices and choices must also be situated within broader socio-historical changes in capitalist democracies.

Historicizing Lifestyle

Historicizing Lifestyle PDF

Author: David Bell

Publisher: Routledge

Published: 2016-04-22

Total Pages: 188

ISBN-13: 1317121759

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Lifestyles have a history, and lifestyle media is fundamentally implicated in this history. This original volume examines issues of taste, media and lifestyle from the 1900s to 1970s, providing a wealth of empirical evidence and debate from varied international perspectives. Including examples as diverse as 'Good Housekeeping' and 'Playboy', it explores the continuities and discontinuities between the past and present to provide a better understanding of the representation of lifestyle and its relationship to the self. The volume demonstrates how ideas about gender, nation and 'race' problematize taken-for-granted assumptions about lifestyle, with particular emphasis on the new middle classes in the US. The book also examines the role of advertising and marketing in mediating ideas about lifestyle, the role of material culture in the construction of cultural hierarchies and the positioning of social groups within wider cartographies of taste. The volume makes a significant contribution to this growing field and will interest academics and students in media and cultural studies, communication studies, cultural history and sociology.

Lifestyle Media in American Culture

Lifestyle Media in American Culture PDF

Author: Maureen E. Ryan

Publisher: Routledge

Published: 2018-02-01

Total Pages: 336

ISBN-13: 1315464950

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This book explores the emergence of "lifestyle" in the US, first as a term that has become an organizing principle for the self and for the structure of everyday life, and later as a pervasive form of media that encompasses a variety of domestic and self-improvement genres, from newspaper columns to design blogs. Drawing on the methodologies of cultural studies and feminist media studies, and built upon a series of case studies from newspapers, books, television programs, and blogs, it tracks the emergence of lifestyle’s discursive formation and shows its relevance in contemporary media culture. It is, in the broadest sense, about the role played by the explosion of lifestyle media texts in changing conceptualizations of selfhood and domestic life.

Cultural Ideals of Home

Cultural Ideals of Home PDF

Author: Deborah Chambers

Publisher: Routledge

Published: 2020-03-18

Total Pages: 280

ISBN-13: 1351793640

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Spanning the nineteenth to twenty-first centuries, this book investigates how home is imagined, staged and experienced in western culture. Questions about meanings of ‘home’ and domestic culture are triggered by dramatic changes in values and ideals about the dwellings we live in and the dwellings we desire or dread. Deborah Chambers explores how home is idealised as a middle-class haven, managed as an investment, and signified as a status symbol and expression of personal identity. She addresses a range of public, state, commercial, popular and expert discourses about ‘home’: the heritage industry, design, exhibitions, television, social media, home mobilities and migration, smart technologies and ecological sustainability. Drawing on cross-disciplinary research including cultural history and cultural geography, the book offers a distinctive media and cultural studies approach supported by original, historically informed case studies on interior and domestic design; exhibitions of model homes; TV home interiors; ‘media home’ imaginaries; multiscreen homes; corporate visions of ‘homes of tomorrow’ and digital smart homes. A comprehensive and engaging study, this book is ideal for students and researchers of cultural studies, cultural history, media and communication studies, as well as sociology, gender studies, cultural geography and design studies.

Live Life Aggressively!: What Self Help Gurus Should Be Telling You

Live Life Aggressively!: What Self Help Gurus Should Be Telling You PDF

Author: Mike R. Mahler

Publisher:

Published: 2011-08-01

Total Pages: 262

ISBN-13: 9780578084756

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Live Life Aggressively! What Self-Help Gurus Should Be Telling You is a much different take on the self-help genre. This book is a slap in the face! It will force the reader out of his or her comfort zone, and will move the reader to remember what he or she needs to know to move forward with purpose. It is about taking charge of your life, and striving for greatness, rather than accepting mediocrity, or a life of quiet desperation. This is what it means to live life aggressively! It means to live with strong purpose and resolve. This book covers areas that few have the courage to talk about, and that is the problem. It is the white elephant in the room that everyone wants to ignore. Instead of confronting this problem, most people waste time watching nonsense like reality television and texting all day long. Self-help books are so focused on making you feel good about yourself, that they fail to help you be honest with yourself. Without brutal honesty you will never move forward. Without a strong sense of purpose, and passion, you will never persevere through the inevitable plethora of hard times that are coming your way in life. People need to accept that they will suffer in order to lead a fulfilling life and that the suffering should be embraced rather than avoided. Embrace the suffering and avoid procrastination the true destroyer of hopes and dreams. This book's focus is to induce real/lasting change and that comes as result of being aggressively honest with yourself, using pressure to your advantage, running toward risk rather than away from it and having a clear vision of what you want and what you are willing to sacrifice to get it. Some of the unique topics covered in this book include: the importance of hormone optimization for well-being and achieving goals, why the real battles in life are within, the necessity of negative thinking, what really makes people happy, and why people should avoid being attached to the results of actions. 50% of profit from book sales will be going to two fantastic organizations. Lifequest Transitions a great organization that helps wounded warriors and the Nevada SCPA an excellent organization that helps abandoned animals find new homes.

Gurus of Modern Yoga

Gurus of Modern Yoga PDF

Author: Mark Singleton

Publisher: Oxford University Press

Published: 2014

Total Pages: 401

ISBN-13: 0199938725

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Gurus of Modern Yoga explores the contributions that individual gurus have made to the formation of the practices and discourses of yoga in today's world.

The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing PDF

Author: Annmarie Hanlon

Publisher: SAGE

Published: 2022-06-16

Total Pages: 425

ISBN-13: 1529788439

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Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media