Leveraging Corporate Responsibility

Leveraging Corporate Responsibility PDF

Author: C. B. Bhattacharya

Publisher: Cambridge University Press

Published: 2011-09-15

Total Pages: 341

ISBN-13: 1107009170

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This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.

Leveraging Corporate Responsibility

Leveraging Corporate Responsibility PDF

Author: C. B. Bhattacharya

Publisher: Cambridge University Press

Published: 2011-09-15

Total Pages: 379

ISBN-13: 1139503189

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The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.

Small Actions, Big Difference

Small Actions, Big Difference PDF

Author: CB Bhattacharya

Publisher: Routledge

Published: 2019-09-17

Total Pages: 171

ISBN-13: 1000507262

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Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Watch the author talking about the themes in the book at the TedX: https://www.youtube.com/watch?v=7XpmsD2b76U

Leveraging Good Will

Leveraging Good Will PDF

Author: Alice Korngold

Publisher: John Wiley & Sons

Published: 2005-07-08

Total Pages: 241

ISBN-13: 0787981885

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Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits. Written by Alice Korngold—an expert in matching business professionals with nonprofit organizations—this important resource clearly demonstrates how nonprofits can gain valuable experience, expertise, relationships, and funding that will elevate and advance their organizations while businesses can build stronger relationships with the community and develop the next generation of leaders. Filled with illustrative examples and real-life success stories, Leveraging Good Will is an insider’s guide to what it takes for nonprofits to transform their organizations through partnerships with businesses. Step by step, the book outlines how to create a solid plan based on proven-in-practice techniques.

Communicating Corporate Social Responsibility in the Digital Era

Communicating Corporate Social Responsibility in the Digital Era PDF

Author: Adam Lindgreen

Publisher: Routledge

Published: 2017-12-12

Total Pages: 474

ISBN-13: 1317150635

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Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

21st Century Corporate Citizenship

21st Century Corporate Citizenship PDF

Author: Dave Stangis

Publisher: Emerald Group Publishing

Published: 2017-03-27

Total Pages: 280

ISBN-13: 1786356090

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This book presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company’s strategy and who creates value.

Organizational Heartbeats

Organizational Heartbeats PDF

Author: M. Brooke Moran

Publisher: Routledge

Published: 2019-12-06

Total Pages: 149

ISBN-13: 1000761959

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This employee engagement book focuses on the HOW of engaging employees in sustainability through four diverse case studies, thought-prompting questions and tips, as well as a unique model of employee engagement to guide strategy. The book includes both the mechanics of engagement and also the art of engagement through practices of authenticity, collective leadership, curating culture, and leveraging purpose. The power of purpose-driven employee engagement efforts featured in this book will inspire readers to help employees thrive, as a by-product of doing so is retaining employees, who effectively drive strategy, which lifts the organization and bolsters the economic bottom line. Numerous examples of successful engagement initiatives at Dubai Chamber of Commerce and Industry, Arizona State University, Seventh Generation, and Danone North America will catalyze readers’ imaginations regarding what is possible at their organizations. Moran’s purpose-driven employee engagement model will guide readers and their teams to hone initiatives into ones that will align with the heart and the systems of the organization. Prompting tips and questions throughout the text invite readers to engage with the material, so it is advised to have a notebook to record ideas while reading. Whether sustainability directors, human resource or talent management professionals seeking guidance on how to engage employees, middle managers striving to drive organizational change, or business school students wanting to learn about purpose-driven organizations, this book provides myriad tangible resources, as well as inspiring cases, to support the human capital that serves as the heart of organizations.

Corporate Social Responsibility

Corporate Social Responsibility PDF

Author: Subhabrata Bobby Banerjee

Publisher: Edward Elgar Publishing

Published: 2009-01-01

Total Pages: 220

ISBN-13: 184720855X

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This book has many merits. It will make fascinating reading for the increasing number of organizational scholars who wonder how organizational research can engage more in accounting for the impact of corporations on their environment in a broad sense. Bahar Ali Kazmi, Bernard Leca and Philippe Naccache, Organization Studies This book is for those who will enjoy a thoughtful and informative monograph that acutely summarises and refreshes critique from a political and sociological perspective. It is a comprehensive re-interpretation of the corporate world and the evidently meretricious regime of CSR which makes it an enjoyable compendium for critical management studies fans . . this erudite volume will be valuable to mainstream, social science academics either involved in (or dismissive of) CSR and sustainability discourses in management education and research. David Bevan, Scandinavian Journal of Management Banerjee s book is thought provoking and must be read. But it should be read not only by corporate social responsibility scholars but by all business scholars. It is through Banerjee s provocations that we can understand the shortcomings of corporate systems and the boundaries of corporate social responsibility. Pratima Bansal, Administrative Science Quarterly This is a tour de force that carefully assembles and incisively interrogates perhaps the most pressing problem of our age: how to harness the resources of corporations to tackle global problems of poverty, oppression and environmental degradation? Banerjee does not present us with glib pronouncements or simplistic fixes. Instead, he brilliantly illuminates the scale of the challenges and lucidly assesses the relevance and value of CSR responses to date. Hugh Willmott, University of Cardiff, UK Bobby Banerjee takes on the popular mythologies of neo-liberal corporate social responsibility with enviable flair and a thoroughness of scholarship that will dismay its apologists. His critique extends from the origins of the modern corporation and its well-known abuses and excesses to far harder targets the more attractive alternatives that have been developed for theory and practice that, as Banerjee shows brilliantly, only serve to mask continuing neo-colonial abuses. Banerjee is not content simply to expose the impossibilities of doing good works whilst maximizing shareholder value, the win-win view of CSR, but he bites the bullet with some uncompromising but realistic proposals for the future reconstruction of CSR both as a field of study and as a business practice. We have needed this exposure of the bad and the ugly for a long time. The current versions of CSR are simply just not good enough. Stephen Linstead, University of York, UK Banerjee pulls the beguiling mask off corporate social responsibility. Taking the vantage point of the world s poor, he shows CSR to be a cruel hoax corporations cynical effort to undermine growing demands for economic and environmental justice. Paul S. Adler, University of Southern California, US This book problematizes the win-win assumption underlying discourses of CSR and suggests that it is a rhetoric that is invariably subordinated to that of corporate rationality. Rather than see CSR as providing the means to transform corporations by advocating a stakeholder view of the firm it argues that CSR represents an ideological movement designed to consolidate the power of transnational corporations and provide a veneer of liberality to the illiberal economic agenda of the major global institutions. Stewart Clegg, University of Technology, Sydney, Australia Professor Banerjee offers us a refreshing analysis of corporate social responsibility (CSR) in an otherwise comparatively turgid literary landscape. People may disagree with his criticism that because of its preoccupation with shareholder value, the corporation is an inappropriate agent for social change but it is backed up by strong theoretical and substantive empirical

Responsible Leadership

Responsible Leadership PDF

Author: Nicola M. Pless

Publisher: Springer Science & Business Media

Published: 2012-11-27

Total Pages: 129

ISBN-13: 9400739958

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These chapters on ‘Responsible Leadership’ represent the latest thinking on a topic of increasing relevance in a connected world. There are many challenges that still remain when it comes to establishing responsible leadership both in theory and practice. Whilst offering conceptualisations for the improvement of leadership is a first and perhaps easier response, what is more difficult is to facilitate the actual change to happen. These chapters will not only generate interest in the emerging domain of studies on responsible leadership, but also will pave the way for future research in this area in the years to come. Previously Published in the Journal of Business Ethics, Volume 98 Supplement 2, 2011​

Performance through Diversity and Inclusion

Performance through Diversity and Inclusion PDF

Author: Ruth Sessler Bernstein

Publisher: Routledge

Published: 2021-09-29

Total Pages: 252

ISBN-13: 1000427080

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This book provides practical guidance for managers, leaders, diversity officers, educators, and students to achieve the benefits of diversity by focusing on creating meaningful, inclusive interactions. Implementing inclusive interaction practices, along with accountability practices, enhances performance outcomes for the organization and improves equity for members of historically underrepresented and marginalized groups. The book highlights the need to challenge existing approaches that have overemphasized representational—that is, numerical—diversity. For many decades, the focus has been on this important first step of increasing the numbers of underrepresented groups. However, moving beyond representation toward a truly inclusive organizational culture that produces real performance and equity has been elusive. This book moves the focus from achieving numerical diversity to achieving frequent, high-quality, equitable, and productive interactions that enable individuals to leverage their distinctive talents and provides the steps to do so. The benefits of this approach occur at the individual, workgroup, and organizational levels. Real-life examples of good inclusive practices are provided from across the for-profit, nonprofit, and governmental sectors and in various organizational contexts. The book is ideal not only for those charged with diversity, equity, and inclusion efforts in organizations but also for organizational leaders and managers who can create and/or support the implementing of inclusive organizational practices and also for postgraduate and undergraduate students studying human resource management, organizational behavior, management, or diversity, equity, and inclusion.