LEAGUE Magazine, July-August 2019 Issue
Author: The League Publishing Company, Inc.
Publisher: The League Publishing Company, Inc.
Published: 2019-07-01
Total Pages: 88
ISBN-13:
DOWNLOAD EBOOK →ON THE COVER: Mayor Menchie Abalos
Author: The League Publishing Company, Inc.
Publisher: The League Publishing Company, Inc.
Published: 2019-07-01
Total Pages: 88
ISBN-13:
DOWNLOAD EBOOK →ON THE COVER: Mayor Menchie Abalos
Author: Dani Abulhawa
Publisher: Routledge
Published: 2020-08-27
Total Pages: 90
ISBN-13: 1000076946
DOWNLOAD EBOOK →Skateboarding and Femininity explores and highlights the value of femininity both within skateboarding and wider culture. This book examines skateboarding’s relationship to gender politics through a consideration of the personal politics connected to individual skateboarders, the social-spatial arenas in which skateboarding takes place, and by understanding the performance of tricks and symbolic movements as part of gender-based power dynamics. Dani Abulhawa anaylses the discursive frameworks connected to skateboarding philanthropic projects and how these operate through gendered tropes. Through the author’s work with skateboarding charity SkatePal, this book offers an alternative way of recognising the value of skateboarding philanthropy projects, proposing a move toward a more open and explorative somatic practice perspective.
Author: Terry L. Rentner
Publisher: Taylor & Francis
Published: 2023-02-10
Total Pages: 298
ISBN-13: 1000840468
DOWNLOAD EBOOK →Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.
Author: Rob Steen
Publisher: Routledge
Published: 2020-11-17
Total Pages: 400
ISBN-13: 1317205758
DOWNLOAD EBOOK →The Routledge Handbook of Sports Journalism is a comprehensive and in-depth survey of the fast-moving and multifaceted world of sports journalism. Encompassing historical and contemporary analysis, and case studies exploring best practice as well as cutting edge themes and issues, the book also represents an impassioned defence of the skill and art of the trained journalist in an era of unmediated digital commentary. With contributions from leading sports-media scholars and practising journalists, the book examines journalism across print, broadcast and digital media, exploring the everyday reality of working as a contemporary reporter, editor or sub-editor. It considers the organisations that shape output, from PR departments to press agencies, as well as the socio-political themes that influence both content and process, such as identity, race and gender. The book also includes interviews with, and biographies of, well-known journalists, as well as case studies looking at the way that some of the biggest names in world sport, from Lance Armstrong to Caster Semenya, have been reported. This is essential reading for all students, researchers and professionals working in sports journalism, sports broadcasting, sports marketing and management, or the sociology or history of sport.
Author: Windy Dees
Publisher: Human Kinetics
Published: 2021-03-12
Total Pages: 490
ISBN-13: 1492594636
DOWNLOAD EBOOK →Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Ron Woods
Publisher: Human Kinetics Publishers
Published: 2020
Total Pages: 465
ISBN-13: 1492593850
DOWNLOAD EBOOK →Social Issues in Sport, Fourth Edition, explores common questions and issues about sport and its relation to society through various sociological and cultural lenses. The text is grounded in practical application and provides social theories through which students may examine real-world issues
Author: Kevin Carroll
Publisher: McFarland
Published: 2022-03-11
Total Pages: 274
ISBN-13: 1476686904
DOWNLOAD EBOOK →Blocking for the Gipper, Lawrence "Buck" Shaw was one of Knute Rockne's star players at Notre Dame during 1919 through 1921. However, it was his nearly four decades of college and pro coaching that earned him esteem. Viewed as a "player's coach," Shaw was talented at relating to young men and molding them into a winning team. His college teams won two Sugar bowls. Shaw's successful coaching with the San Francisco 49ers and Philadelphia Eagles also played an integral role in helping the NFL grow into a billion-dollar business. A contemporary of Vince Lombardi, Shaw's Eagles won the NFL championship in the pre-Super Bowl era. A member of the College Football Hall of Fame, Shaw never received serious consideration for enshrinement at Canton for his professional career. This complete biography tells the colorful story of Shaw's college and pro years, shedding light on Shaw's over-looked achievements in the professional ranks, which saw him earn a higher winning percentage a half-dozen Hall of Fame coaches.
Author: David Krell
Publisher: McFarland
Published: 2020-09-09
Total Pages: 255
ISBN-13: 1476680108
DOWNLOAD EBOOK →Bringing fresh perspectives to the team that has brought joy, triumph and even a miracle to New York City, this collection of new essays examines portrayals of the Mets in film, television, advertising and other media. Contributors cover little-known aspects of Mets history that even die-hard fans may not know. Topics include the popularity of Rheingold's advertising in the 1950s and 1960s, Bob Murphy's broadcasting career before joining the Mets' announcing team in 1962, Mr. Met's rivalry with the Phillie Phanatic, Dave Kingman's icon status, the pitching staff's unsung performance after the 1969 World Series victory, and Joan Payson's world-renowned art collection and philanthropy.
Author: G. Richard Shell
Publisher: HarperCollins Leadership
Published: 2021-06-08
Total Pages: 273
ISBN-13: 1400221145
DOWNLOAD EBOOK →The Conscience Code is a practical guide to creating workplaces where everyone can thrive. Surveys show that more than 40% of employees report seeing ethical misconduct at work, and most fail to report it--killing office morale and allowing the wrong people to set the example. Collegiate professor G. Richard Shell has heard work misconduct stories from his MBA students which inspired him to create this helpful guide for navigating these nuances. Shell created?this book?to point to a better path: recognize that these conflicts are coming, learn to spot them, then follow a research-based, step-by-step approach for resolving them skillfully.?By committing to the Code, you can replace regret with long-term career success as a leader of conscience. In The Conscience Code, Shell shares tips and facts that: Solves a crucial problem faced by professionals everywhere: What should they do when they are asked to compromise their core values to achieve organizational goals? Teaches readers to recognize and overcome the five organizational forces that push people toward actions they later regret. Lays out a systematic, values-to-action process that people at all levels can follow to maintain their integrity while achieving true success in their lives and careers. Driven by dramatic, real-world examples from Shell's classroom, today's headlines, and classic cases of corporate wrongdoing, The Conscience Code shows how to create value-based workplaces where everyone can thrive.
Author: Charlotte Alter
Publisher: Penguin
Published: 2020-02-18
Total Pages: 370
ISBN-13: 0525561501
DOWNLOAD EBOOK →An optimistic look at the future of American leadership by a brilliant young reporter A new generation is stepping up. There are now twenty-six millennials in Congress--a fivefold increase gained in the 2018 midterms alone. They are governing Midwestern cities and college towns, running for city councils, and serving in state legislatures. They are acting urgently on climate change (because they are going to live it); they care deeply about student debt (because they have it); they are utilizing big tech but still want to regulate it (because they understand how it works). In The Ones We've Been Waiting For, TIME correspondent Charlotte Alter defines the class of young leaders who are remaking the nation--how grappling with 9/11 as teens, serving in Iraq and Afghanistan, occupying Wall Street and protesting with Black Lives Matter, and shouldering their way into a financially rigged political system has shaped the people who will govern the future. Through the experiences of millennial leaders--from progressive firebrand Alexandria Ocasio-Cortez to Democratic presidential hopeful Pete Buttigieg to Republican up-and-comer Elise Stefanik--Charlotte Alter gives the big-picture look at how this generation governs differently than their elders, and how they may drag us out of our current political despair. Millennials have already revolutionized technology, commerce, and media and have powered the major social movements of our time. Now government is ripe for disruption. The Ones We've Been Waiting For is a hopeful glimpse into a bright new generation of political leaders, and what America might look like when they are in charge.