Kinematic Rhetoric

Kinematic Rhetoric PDF

Author: Joddy Murray

Publisher: Anthem Press

Published: 2020-04-24

Total Pages: 182

ISBN-13: 1785273337

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Joddy Murray, in “Kinematic Rhetoric,” puts forward a theory of rhetoric that adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “time-affect” images provides a complex and nuanced theory for composing that builds upon his earlier concept of “nondiscursive texts.” By turning to Deleuze’s work on cinema, Murray presents the “time-affect image,” which “generates" and amplifies affectivity through duration and motion, and is the key concept in this rhetorical theory. Motion, he argues, creates meaning that is independent of the content and, like all images, carries with it the potential for persuasion through the affective domain.

Kinematic Rhetoric

Kinematic Rhetoric PDF

Author: Joddy Murray

Publisher: Anthem Press

Published: 2020-04-24

Total Pages: 246

ISBN-13: 1785273345

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Joddy Murray, in “Kinematic Rhetoric,” puts forward a theory of rhetoric that adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of “time-affect” images provides a complex and nuanced theory for composing that builds upon his earlier concept of “nondiscursive texts.” By turning to Deleuze’s work on cinema, Murray presents the “time-affect image,” which “generates" and amplifies affectivity through duration and motion, and is the key concept in this rhetorical theory. Motion, he argues, creates meaning that is independent of the content and, like all images, carries with it the potential for persuasion through the affective domain.

Still Life with Rhetoric

Still Life with Rhetoric PDF

Author: Laurie Gries

Publisher: University Press of Colorado

Published: 2015-04-01

Total Pages: 351

ISBN-13: 0874219787

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Winner of the 2016 CCCC Advancement of Knowledge Award and the 2016 CCCC Research Impact Award In Still Life with Rhetoric, Laurie Gries forges connections among new materialism, actor network theory, and rhetoric to explore how images become rhetorically active in a digitally networked, global environment. Rather than study how an already-materialized “visual text” functions within a specific context, Gries investigates how images often circulate and transform across media, genre, and location at viral rates. A four-part case study of Shepard Fairey’s now iconic Obama Hope image elucidates how images reassemble collective life as they actualize in different versions, enter into various relations, and spark a firework of activity across the globe. While intent on tracking the rhetorical life of a single, multiple image, Still Life with Rhetoric is most concerned with studying rhetoric in motion. To account for an image’s widespread circulation and emergent activities, Gries introduces iconographic tracking—a digital research method for tracing an image’s divergent rhetorical becomings. Yet Gries also articulates a dynamic set of theoretical principles for studying rhetoric as a distributed, generative, and unforeseeable event that is applicable beyond the study of visual rhetoric. With an eye toward futurity—the strands of time beyond a thing’s initial moment of production and delivery—Still Life with Rhetoric intends to be taken up by those interested in visual rhetoric, research methods, and theory.

Five Chapters on Rhetoric

Five Chapters on Rhetoric PDF

Author: Michael S. Kochin

Publisher: Penn State Press

Published: 2015-10-27

Total Pages: 172

ISBN-13: 0271075627

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Michael Kochin’s radical exploration of rhetoric is built around five fundamental concepts that illuminate how rhetoric functions in the public sphere. To speak persuasively is to bring new things into existence—to create a political movement out of a crowd, or an army out of a mob. Five Chapters on Rhetoric explores our path to things through our judgments of character and action. It shows how speech and writing are used to defend the fabric of social life from things or facts. Finally, Kochin shows how the art of rhetoric aids us in clarifying things when we speak to communicate, and helps protect us from their terrible clarity when we speak to maintain our connections to others. Kochin weaves together rhetorical criticism, classical rhetoric, science studies, public relations, and political communication into a compelling overview both of persuasive strategies in contemporary politics and of the nature and scope of rhetorical studies.

Rhetorics of Display

Rhetorics of Display PDF

Author: Lawrence J. Prelli

Publisher: Univ of South Carolina Press

Published: 2021-12-24

Total Pages: 478

ISBN-13: 1643362798

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Groundbreaking case studies mapping the rhetoric inherent in acts of presentation and concealment Rhetorics of Display is a pathbreaking volume that brings together a distinguished group of scholars to assess an increasingly pervasive form of rhetorical activity. Editor Lawrence J. Prelli notes in his introduction that twenty-first century citizens continually confront displays of information and images, from the verbal images of speeches and literature to visual images of film and photography to exhibits in museums to the arrangement of our homes to the merchandising of consumer goods. The volume provides an integrated, comprehensive study of the processes of selecting what to reveal and what to conceal that together constitute the rhetorics of display. Surveying major historical transformations in the relationship between rhetoric and display, this book also identifies the leading themes in relevant scholarship of the past three decades. Seventeen case studies canvass a representative and diverse range of displays—from body piercing to a civil rights memorial to a Titanic exhibition to imagery found in gambling casinos—and examine the ways that phenomena, persons, places, events, identities, communities, and cultures are exhibited before audiences. Collectively the contributors shed light on rhetorics that are nearly ubiquitous in contemporary communication and culture.

Rereading Aristotle's Rhetoric

Rereading Aristotle's Rhetoric PDF

Author: Alan G. Gross

Publisher: SIU Press

Published: 2000-04-05

Total Pages: 252

ISBN-13: 9780809322671

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In this collection edited by Alan G. Gross and Arthur E. Walzer, scholars in communication, rhetoric and composition, and philosophy seek to "reread" Aristotle's Rhetoric from a purely rhetorical perspective. So important do these contributors find the Rhetoric, in fact, that a core tenet in this book is that "all subsequent rhetorical theory is but a series of responses to issues raised by the central work". Gross and Walzer do not seek to renew the ancient quarrel between philosophy and rhetoric; rather, they call for a healthy division of labor, demanding that "purely rhetorical issues are genuine and must be explored". For that purpose all three books of the Rhetoric are essential. The essayists reflect on questions basic to rhetoric as a humanistic discipline. Some explore the ways in which the Rhetoric explicates the nature of the art of rhetoric, noting that on this issue, the tensions within the Rhetoric often provide a direct passageway into our own conflicts. Specifically, Carolyn R. Miller's exploration of topical invention within the Aristotelian tradition addresses the question: What does it mean to say that rhetoric is generative or epistemic as distinguished from instrumental or managerial? Alan G. Gross, examining the meaning of Techne, asks whether we should think of rhetoric as the basis for an art of civic deliberation. Arthur E. Walzer and Barbara Warnick discuss what it means to say that rhetoric is contextualized, culturally situated art in contrast with arts such as logic and dialectic that have more universal claims. Jeffrey Walker reflects on the contradictions between Aristotle's account of the passions in the Rhetoric and accounts found elsewhere inAristotle's work. Similarly, Thomas B. Farrell seeks to understand what "validity" might mean in a rhetorical context. Jeanne Fahnestock examines the influences of the Rhetoric's treatment of style on subsequent understandings of rhetoric. Robert N. Gaines warns of irresponsible appropriations of Aristotle, while Eugene Garver demonstrates that even responsible appropriation is problematic. Lawrence D. Green puts the issue of appropriation into historical perspective by demonstrating how it was contested even in the interpretive practices of the Renaissance. Finally, the editors' comprehensive bibliographic essay describes resources that would be of particular help to the Greekless reader and classifies and summarizes nearly one hundred books and articles written on the Rhetoric.

The Ends of Rhetoric

The Ends of Rhetoric PDF

Author: John B. Bender

Publisher: Stanford University Press

Published: 1990

Total Pages: 260

ISBN-13: 9780804718189

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The discipline of rhetoric - adapted through a wide range of reformulations to the specific requirements of Greek, Roman, Medieval, and Renaissance societies - dominated European education and discourse, whether public or private, for more than two thousand years. The end of classical rhetoric's domination was brought about by a combination of social and cultural transformations that occured between the seventeenth and nineteenth centuries. Concurrent with the 'theory boom' of recent decades, rhetoric has appeared as a center of discussion in the humanities and social sciences. Rhetorical inquiry, as it is thought and practiced today, occurs in an interdisciplinary matrix that touches on philosophy, linguistics, communication studies, psychoanalysis, cognitive science, sociology, anthropology, and political theory. Rhetoric is now an area of study without accepted certainties, a territory not yet parceled into topical subdivisions, a mode of discourse that adheres to no fixed protocols. It is a noisy field in the cybernetic sense of the term: a fertile ground for creative innovation. This volume embodies the interdisciplinary character of rhetoric. The essays draw on wide-ranging conceptual resources, and combine historical, theoretical, and practical points of view. The contributors develop a variety of perspectives on the central concepts of rhetorical theory, on the work of some of its major proponents, and on the breaks and continuities of its history. The spectrum of thematic concern is broad, extending from the Greek polis to the multi-ethnic city of modern America, from Aristotle to poststructuralism, from questions of figural language to problems of persuasion and interaction. But a common interdisciplinary interest runs through all the essays: the effort to rethink rhetoric within the contemporary epistemological situation. In this sense, the book opens new possibilities for research within the human sciences.