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Killer Visual Strategies

Author: Amy Balliett

Publisher: John Wiley & Sons

Published: 2020-06-08

Total Pages: 240

ISBN-13: 1119680263

Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Killer Visual Strategies

Author: Amy Balliett

Publisher: John Wiley & Sons

Published: 2020-06-30

Total Pages: 244

ISBN-13: 1119680220

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Cool Infographics

Author: Randy Krum

Publisher: John Wiley & Sons

Published: 2013-10-18

Total Pages: 368

ISBN-13: 1118582284

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Make information memorable with creative visual designtechniques Research shows that visual information is more quickly andeasily understood, and much more likely to be remembered. Thisinnovative book presents the design process and the best softwaretools for creating infographics that communicate. Including aspecial section on how to construct the increasingly popularinfographic resume, the book offers graphic designers, marketers,and business professionals vital information on the most effectiveways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating greatinfographics Covers online infographics used for marketing, including socialmedia and search engine optimization (SEO) Shows how to market your skills with a visual, infographicresume Explores the many internal business uses of infographics,including board meeting presentations, annual reports, consumerresearch statistics, marketing strategies, business plans, andvisual explanations of products and services to your customers With Cool Infographics, you'll learn to createinfographics to successfully reach your target audience and tellclear stories with your data.

Essentials of Visual Communication

Author: Bo Bergström

Publisher: Laurence King

Published: 2008

Total Pages: 258

ISBN-13:

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Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.

Audiobooks for Youth

Author: Mary Burkey

Publisher: American Library Association

Published: 2013

Total Pages: 115

ISBN-13: 0838911579

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Audiobooks are now a staple in most public and school libraries, and with good reason, since they have a clear role in the education of today's "born digital" generation. Burkey, who has been following their rise in popularity for years, combines a fascinating history of the medium and practical tips for using them in a readable guide applicable to school and public librarians as well as classroom teachers. Enriched with reflections and comments from authors, audiobook narrators, producers, reviewers, and librarians, this book Shows how audiobooks not only benefit struggling readers and bring families together but also fit neatly within newly accepted standards for early literacy education Demonstrates how to use audiobooks as classroom and library tools for learning Identifies how to locate “must-have” audiobooks and offers advice for maintaining a collection Including an overview of the major audiobook awards and lists of additional resources, Burkey’s guide will help librarians and educators unlock the educational potential of audiobooks for youth.

The Visual Story

Author: Bruce Block

Publisher: Taylor & Francis

Published: 2013-04-02

Total Pages: 303

ISBN-13: 1136043454

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If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals as carefully as a writer structures a story or a composer structures music. Understanding visual structure allows you to communicate moods and emotions, and most importantly, reveals the critical relationship between story structure and visual structure. The concepts in this book will benefit writers, directors, photographers, production designers, art directors, and editors who are always confronted by the same visual problems that have faced every picture maker in the past, present, and future.

The Visual Imperative

Author: Lindy Ryan

Publisher: Morgan Kaufmann

Published: 2016-03-14

Total Pages: 320

ISBN-13: 0128039302

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Data is powerful. It separates leaders from laggards and it drives business disruption, transformation, and reinvention. Today’s most progressive companies are using the power of data to propel their industries into new areas of innovation, specialization, and optimization. The horsepower of new tools and technologies have provided more opportunities than ever to harness, integrate, and interact with massive amounts of disparate data for business insights and value – something that will only continue in the era of the Internet of Things. And, as a new breed of tech-savvy and digitally native knowledge workers rise to the ranks of data scientist and visual analyst, the needs and demands of the people working with data are changing, too. The world of data is changing fast. And, it’s becoming more visual. Visual insights are becoming increasingly dominant in information management, and with the reinvigorated role of data visualization, this imperative is a driving force to creating a visual culture of data discovery. The traditional standards of data visualizations are making way for richer, more robust and more advanced visualizations and new ways of seeing and interacting with data. However, while data visualization is a critical tool to exploring and understanding bigger and more diverse and dynamic data, by understanding and embracing our human hardwiring for visual communication and storytelling and properly incorporating key design principles and evolving best practices, we take the next step forward to transform data visualizations from tools into unique visual information assets. Discusses several years of in-depth industry research and presents vendor tools, approaches, and methodologies in discovery, visualization, and visual analytics Provides practicable and use case-based experience from advisory work with Fortune 100 and 500 companies across multiple verticals Presents the next-generation of visual discovery, data storytelling, and the Five Steps to Data Storytelling with Visualization Explains the Convergence of Visual Analytics and Visual discovery, including how to use tools such as R in statistical and analytic modeling Covers emerging technologies such as streaming visualization in the IOT (Internet of Things) and streaming animation

It's All of Our Business

Author: J. Dan Rothwell

Publisher: Oxford University Press

Published: 2022-10

Total Pages: 375

ISBN-13: 0190078189

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It's All of Our Business: Communicating Competently in the Workplace is a brief, inexpensive, conversational and comprehensive text that balances practical skills and competence with scholarly insight. The text will address several topics often ignored or given only glancing coverage in competing texts including connecting bids, dialectics and conflict, anger management, difficult group members, virtual groups, cognitive dissonance, persuasion, power, and culture. Instructors may find course preparation tools and more details on our robust digital offerings at www.oup.com/he/rothwell-waters.