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Kevin Keller #4

Author: Dan Parent

Publisher: Archie Comic Publications, Inc.

Published:

Total Pages: 24

ISBN-13: 161988352X

It's time for the 2012 London Olympics and Kevin and his family score tickets to the event. This is old stomping grounds for the Kellers, so they get to revisit old friends and family. Kevin is excited to see his old friend Brian, who's competing as a runner. Kevin also meets an old friend who he's not sure is interested in him, but there to confuse matters is none other than Veronica, who's tagged along to "help" Kevin out. And we all know what happens when Veronica interferes - mayhem, of course, but the fun kind!

Kevin Keller: Drive Me Crazy

Author: Dan Parent

Publisher: Archie Comic Publications

Published: 2014-01-14

Total Pages: 106

ISBN-13: 1627389229

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Kevin Keller sure is making a splash at Riverdale High School! Kevin has gone from the new kid in town to one of the most well-known and popular students in the school! Struggling to stay on top of his new duties while trying to find time for a social life, Kevin deals with the mishaps and mayhem that have always been a staple of high school life in Riverdale. From his first car to first dates to a starring role in a school play (written by Veronica?!) it’s bound to be an eventful year for Kevin. Not to mention a surprise appearance and introduction by none other than George Takei! From acclaimed writer and artist Dan Parent comes Kevin Keller: Drive Me Crazy, a must-have collection of issues #5-8 of the latest and greatest addition to the Archie family, the best-selling, GLAAD Media Award-winning comic book series Kevin Keller!

Strategic Brand Management

Author: Kevin Lane Keller

Publisher:

Published: 2003

Total Pages: 0

ISBN-13: 9780130411501

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Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.

Building Customer-based Brand Equity

Author: Kevin Lane Keller

Publisher:

Published: 2001

Total Pages: 31

ISBN-13:

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Veronica #202

Author: Dan Parent

Publisher: Archie Comic Publications, Inc.

Published:

Total Pages: 28

ISBN-13: 1627382313

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There's a new hunk in town and Veronica has her sights set on him. She latches on to Kevin, but despite her increasingly persistent attempts to get his attention, he's just not interested! Jughead takes advantage of the situation and uses them both in his quest to play Veronica for a fool. In the end, will Jughead turn out to be the real dunce?

The Ad-free Brand

Author: Chris Grams

Publisher: Que Publishing

Published: 2012

Total Pages: 299

ISBN-13: 0789748029

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"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.

Keller: Strategic Brand Management eBook GE 4e

Author: Kevin Lane Keller

Publisher: Pearson Higher Ed

Published: 2013-11-06

Total Pages: 591

ISBN-13: 0273780042

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For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Life With Kevin #4

Author: Dan Parent

Publisher: Archie Comic Publications

Published: 2017-06-21

Total Pages: 22

ISBN-13: 1682551687

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Kevin garners some unexpected fame after his good deed goes viral, thanks to Veronica! Plus, Kevin bumps into someone unexpected from his past!

The Economy of Brands

Author: J. Lindemann

Publisher: Springer

Published: 2010-05-07

Total Pages: 184

ISBN-13: 023027501X

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Kevin Keller Celebration Omnibus

Author: Archie Superstars

Publisher: Archie Comic Publications (Trade)

Published: 2022-08-09

Total Pages: 720

ISBN-13: 1645768864

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Kevin Keller fans, this is the collection for you! Originally crowdfunded on Kickstarter, this omnibus generated enormous success from fans in celebration of the iconic character's 10th anniversary. This HUGE omnibus features over 700 pages collecting not only the entire GLAAD Award-winning Kevin Keller series run but also EVERY classic-style Kevin story, plus bonus pin-ups, other highlights and extras—including an all-new 10-page story—featuring Kevin!