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Author: Terry Nelson
Publisher:
Published: 2017-05-30
Total Pages: 0
ISBN-13: 9781524914523
DOWNLOAD EBOOK →Students of media need to be trained to tell the truth, to make sound, ethical judgments in the reporting and analysis of news, and to present stories that are fair and balanced. That's what Journalism for All is for. It is a beginning guide to a credible and incredible career.
Author: Richard Keeble
Publisher: Routledge
Published: 2005-11-23
Total Pages: 364
ISBN-13: 1134243502
DOWNLOAD EBOOK →Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.
Author: Charles Warner
Publisher: John Wiley & Sons
Published: 2020-08-04
Total Pages: 576
ISBN-13: 1119477395
DOWNLOAD EBOOK →The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author: George Brock
Publisher: Kogan Page Publishers
Published: 2013-09-03
Total Pages: 256
ISBN-13: 0749466529
DOWNLOAD EBOOK →News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices to be rethought from first principles. The internet is not simply allowing faster, wider distribution of material: digital technology is demanding transformative change. Out of Print analyzes the role and influence of newspapers in the digital age and explains how current theory and practice have to change to fully exploit developing opportunities. In Out of Print George Brock guides readers through the history, present state and future of journalism, highlighting how and why journalism needs to be rethought on a global scale and remade to meet the demands and opportunities of new conditions. He provides a unique examination of every key issue, from the phone-hacking scandal and Leveson Inquiry to the impact of social media on news and expectations. He presents an incisive, authoritative analysis of the role and influence of journalism in the digital age. Online supporting resources for this book include downloadable lecture slides.
Author: Richard Keeble
Publisher: Routledge
Published: 2005-11-23
Total Pages: 416
ISBN-13: 1134243499
DOWNLOAD EBOOK →Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.
Author: Vincent F. Filak
Publisher: Routledge
Published: 2019-12-06
Total Pages: 228
ISBN-13: 1000735397
DOWNLOAD EBOOK →Convergent Journalism: An Introduction is the pioneering textbook on practicing journalism in the 21st century, now in its third edition, offering chapters by industry experts covering key components for today’s convergenced media landscape. Each chapter of this book is written by an expert in the field, offering practical and key skills for the different aspects that make up the practice of journalism today. This new edition, written from the ground up, shifts the discussion toward a model of responsible and audience-centric journalism and demonstrates the ways journalists can use new media tools as both senders and receivers. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, and audience engagement. This book offers readers: • A number of pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more • Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media • Individual chapters written by subject experts, giving readers the necessary know-how for converged media by proven leaders in the field Students looking for the practical skills and ethical background necessary for producing journalism in the contemporary media landscape will find this book an invaluable resource. It is perfect for students in courses such as Convergent Journalism, Digital Media, Online Journalism, and Multimedia Journalism.
Author: Vincent F. Filak
Publisher: CRC Press
Published: 2014-10-30
Total Pages: 263
ISBN-13: 1317681592
DOWNLOAD EBOOK →Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today’s converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it’s the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, audience engagement. After establishing these journalism basics, the book goes into great detail on how to tailor a story to meet the needs of various media. Vincent F. Filak has brought this second edition completely up to date through: A thorough reorganization of the chapters, which provides a newer, more practical approach focused on "how to do convergent journalism," rather than simply observing the current state of converged media. A number of new pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more. Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media. A companion website with links to additional examples of quality text, images and multimedia for students, as well as an instructor site with a test bank, suggested exercises and discussion questions.
Author: Claudia Mellado
Publisher: Routledge
Published: 2016-11-03
Total Pages: 433
ISBN-13: 1317667689
DOWNLOAD EBOOK →This volume lays out the theoretical and methodological framework to introduce the concept of journalistic role performance, defined as the outcome of concrete newsroom decisions and the style of news reporting when considering different constraints that influence the news product. By connecting role conception to role performance, this book addresses how journalistic ideals manifest in practice. The authors of this book analyze the disconnection between journalists’ understanding of their role and their actual professional performance in a period of high uncertainty and excitement about the future of journalism due the changes the Internet and new technologies have brought to the profession.
Author: Megan Horst
Publisher: Createspace Independent Publishing Platform
Published: 2017-08-02
Total Pages: 132
ISBN-13: 9781974208166
DOWNLOAD EBOOK →Discover what it takes to be a journalist -- from a news reporter or editorialist to a feature writer. Students will learn how to communicate current events to a wide audience. While creating their own newspaper, they will learn the basics of journalism such as conducting interviews, applying Associated Press Style, and using the inverted pyramid. Journalism Basics will equip students to investigate stories and reach the world through the written word. Recommended for grades 7-12
Author: Robert Hassan
Publisher: Taylor & Francis
Published: 2024-05-08
Total Pages: 98
ISBN-13: 1040086349
DOWNLOAD EBOOK →Through a synthesis of philosophical anthropology and media theory, this book examines the human relationship with technology, progressing from analogue to digital, to give a new perspective on journalism in the digital age. Journalism from Print to Platform takes a fresh look at the relationship between journalism as a craft shaped by its tools and considers anew the tools themselves. This book demonstrates that, with the emergence of digitality, what analogue print culture made possible and seemingly “natural” has now become unworkable. Digital logic constitutes a wholly different category of technology with a framework that makes fidelity in one-to-one exchange of analogue-to-digital in communication problematic. In short, the technology-based forms and practices that journalism developed as a fourth estate/public sphere enabler are, like us, irreducibly analog. Whilst we have mostly assumed that these would either adapt to or carry over with the shift to digitality, this book challenges that assumption and considers the important consequences of that realisation for the practice of journalism today. This challenging study is an insightful resource for students and scholars in journalism, media and technology studies.
