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Journal of Database Management (JDM).
Journal of Database Management (JDM) Volume 29
Author: Keng Siau
Publisher:
Published: 2018
Total Pages: 81
ISBN-13: 9781522542247
DOWNLOAD EBOOK →Journal of Database Management ( Vol 23 ISS 1)
Author: Keng Siau
Publisher: IGI Publishing
Published: 2011-12
Total Pages: 134
ISBN-13: 9781466614932
DOWNLOAD EBOOK →Strategic Customer Management
Author: Adrian Payne
Publisher: Cambridge University Press
Published: 2013-03-28
Total Pages: 547
ISBN-13: 1107328411
DOWNLOAD EBOOK →Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Proceedings of the 10th International Conference on Intellectual Capital, knowledge Management and Organisational Learning
Author: Dr Annie Green
Publisher: Academic Conferences Limited
Published: 2013-01-09
Total Pages: 702
ISBN-13: 1909507776
DOWNLOAD EBOOK →International Advertising and Communication
Author: Sandra Diehl
Publisher: Springer Science & Business Media
Published: 2006-09-19
Total Pages: 477
ISBN-13: 3835057022
DOWNLOAD EBOOK →The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Enterprise Information Systems II
Author: B. Sharp
Publisher: Springer Science & Business Media
Published: 2001-08-31
Total Pages: 244
ISBN-13: 9780792371779
DOWNLOAD EBOOK →The purpose of the 2nd International Conference on Enterprise Information Systems (ICEIS) was to bring together researchers, engineers, and practitioners interested in the advances and business applications of information systems. The research papers focused on real-world applications covering four main themes: Enterprise Database Applications, Artificial Intelligence Applications and Decision Support Systems, Systems Analysis and Specification, and Internet and Electronic Commerce. This volume presents selected papers presented at this conference. This book will be of interest to IT researchers, practitioners, managers and policy makers interested in the advances of Enterprise Information Systems.
Innovations in Soft Computing and Information Technology
Author: Jayeeta Chattopadhyay
Publisher: Springer
Published: 2019-01-17
Total Pages: 288
ISBN-13: 9811331855
DOWNLOAD EBOOK →The book presents innovative scientific research works by academics, research scholars and students, presented at the 2017 International Conference on Energy, Materials and Information Technology at Amity University Jharkhand, India. It includes contributions on system solutions based on soft computing techniques, and covers innovative soft computing techniques and tools with advanced applications. A major focus of the book is on presenting interdisciplinary problems and how they can be solved using information technology, together with innovative connections to other disciplines. It also includes papers on cloud computing and WSN-related real-time research.
Advances in Concurrent Engineering
Author: Biren Prasad
Publisher: CRC Press
Published: 2023-06-14
Total Pages: 894
ISBN-13: 1000942171
DOWNLOAD EBOOK →This book is a collection of papers presented at the 7th ISPE International Conference on Concurrent Engineering (CE): Research and Applications. The papers deal with different topics providing information on information modelling, CE in virtual environment, and standards in CE.
