It's Business, Not Social(TM)
Author: Colleen McKenna
Publisher:
Published: 2021-01-07
Total Pages: 158
ISBN-13: 9780578838090
DOWNLOAD EBOOK →Author: Colleen McKenna
Publisher:
Published: 2021-01-07
Total Pages: 158
ISBN-13: 9780578838090
DOWNLOAD EBOOK →Author: Michael Brito
Publisher: Pearson Education
Published: 2011-07-07
Total Pages: 339
ISBN-13: 0132731363
DOWNLOAD EBOOK →This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”
Author: Vala Afshar
Publisher:
Published: 2012
Total Pages: 202
ISBN-13: 9780985356460
DOWNLOAD EBOOK →If you are not a social business you are losing market share. If you are not a social business, you are also losing the opportunity to recruit and retain the very best talent in the market. In this social and mobile era, customers have choices and voices that are scaled and amplified like never before. For businesses to truly connect with their employees and customers they must be able to listen, respond, engage, and add value in a timely and robust manner. But, to truly connect we must do so by way of a personalized and mutually beneficial approach; and in order to do this well, we must embrace social collaboration. By reading the Pursuit of Social Business Excellence you will be able to 1) identify foundational success elements of a social business; 2) follow a prioritized and guided step by step transformation process; 3) measure progress and identify self-reinforcing confirmation points. 4) increase top line revenue, profit, employee retention and customer loyalty. Afshar and Martin are award winning enterprise technology and management executives who have unlocked the value of social business transformation to drive industry leading growth, customer loyalty and profitability. In 2011, Afshar pioneered and led the efforts to drive the innovation behind enterprise networking industries first social machines. In 2012 Afshar and Martin s company, Enterasys Networks, was recognized as one of Boston's best places to work and was also awarded for top services-collaboration innovation, best contact center and next generation quality leadership.
Author: Albion W. Small
Publisher:
Published: 1915
Total Pages: 900
ISBN-13:
DOWNLOAD EBOOK →Established in 1895 as the first U.S. scholarly journal in its field, AJS remains a leading voice for analysis and research in the social sciences, presenting work on the theory, methods, practice, and history of sociology. AJS also seeks the application of perspectives from other social sciences and publishes papers by psychologists, anthropologists, statisticians, economists, educators, historians, and political scientists.
Author: Alice S. Cheyney
Publisher: Good Press
Published: 2023-07-10
Total Pages: 93
ISBN-13:
DOWNLOAD EBOOK →"A definition of social work: A thesis in sociology" by Alice S. Cheyney. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
Author: Scott Boyer
Publisher: Taylor & Francis
Published: 2023-03-01
Total Pages: 171
ISBN-13: 1000838978
DOWNLOAD EBOOK →Trail-blazing social entrepreneurs are tackling the world’s most pressing problems that government, business, or charity have failed to solve. They are creating businesses with a primary mission of social change. Scott Boyer is one such social entrepreneur. This 28-year veteran of Big Pharma left a six-figure salary to start OWP Pharmaceuticals and the ROW Foundation. This commercial business and non-profit organization exist in a symbiotic relationship we call a "tandem hybrid social enterprise." This model combines a multimillion dollar business with a foundation that’s on track to become the largest funder of projects serving people with epilepsy and associated psychiatric disorders in the world. The tandem hybrid incorporates the principles learned by Scott and others for building a truly unique social enterprise from the ground up; one that is: Driven by a compelling social mission Financed by commercial success Structured to retain control Scalable and sustainable for the long haul Powering Social Enterprises With Profit And Purpose offers a detailed blueprint that has proven commercially and philanthropically successful and that can be replicated in most business sectors.
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
Published: 2010
Total Pages: 584
ISBN-13: 9780136049968
DOWNLOAD EBOOK →This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author: Luis Portales
Publisher: Springer
Published: 2019-04-23
Total Pages: 207
ISBN-13: 3030134563
DOWNLOAD EBOOK →Social entrepreneurship and social innovation both seek to improve the world through social change. Whereas social entrepreneurship revolves around the business side of change, social innovation focuses on the processes through which that change is generated. This textbook provides a comprehensive analysis of both topics, covering all the characteristics and elements of social innovation and social entrepreneurship, from a conceptual and practical perspective. The book has four sections: 1) Basics and concepts of Social Innovation and Social Entrepreneurship; 2) Business models and generation of value in social enterprises; 3) Social innovation within traditional companies, and 4) Definition and alignment of the impact of social innovation and entrepreneurship. Students and any practitioners that want to know about social innovation or social entrepreneurship will be exposed to contemporary topics in the field as well as a variety of cases and tools for its development. With its learning objectives, reflective questions, the definition of key concepts, and exercises, this book is the definitive text for advanced undergraduate and graduate courses in social innovation and social entrepreneurship.
Author: Hallin, Anette
Publisher: IGI Global
Published: 2009-10-31
Total Pages: 348
ISBN-13: 1605668230
DOWNLOAD EBOOK →Covering advantages as well as disadvantages, explores how mobility meets sustainability in contemporary organizational communication.