Author: T. Harder
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 203
ISBN-13: 940103396X
DOWNLOAD EBOOK →In the introduction to his book Dr. Harder has very clearly described its purpose and organization. I only want to add for the English-speaking reader a few words on the place the present text is likely to have in the cur rent literature. At first Dr. Harder's undertaking might come as a surprise. Only a few years ago, Zeisel's Say it with Figures gave the market research practi tioner some ideas of how simple figures and tables could be successfully employed; Langhoff's publication for the American Marketing Associa tion presented some pertinent mathematical models in the most elemen tary form; why should a German author believe he can already introduce us to serious mathematical procedures for use in product management and advertising? After reading the book, incredulity turns into pleasure because of the skill with which the author has pursued his task. As a matter of fact, the book can serve two audiences who at first glance might appear to have quite opposing interests. For the mathematically trained market re searcher, the book has the marked advantage of combining a variety of ap proaches not ordinarily mixed in one volume. If the market researcher be gan as an economist he is already familiar with difference equations and time series analysis; if he moved in from psychology, he is already ac quainted with factor analysis. But as he reads this book, he finds the two worlds well integrated.
Author: Edward A. Bender
Publisher: Courier Corporation
Published: 2012-05-23
Total Pages: 273
ISBN-13: 0486137120
DOWNLOAD EBOOK →Employing a practical, "learn by doing" approach, this first-rate text fosters the development of the skills beyond the pure mathematics needed to set up and manipulate mathematical models. The author draws on a diversity of fields — including science, engineering, and operations research — to provide over 100 reality-based examples. Students learn from the examples by applying mathematical methods to formulate, analyze, and criticize models. Extensive documentation, consisting of over 150 references, supplements the models, encouraging further research on models of particular interest. The lively and accessible text requires only minimal scientific background. Designed for senior college or beginning graduate-level students, it assumes only elementary calculus and basic probability theory for the first part, and ordinary differential equations and continuous probability for the second section. All problems require students to study and create models, encouraging their active participation rather than a mechanical approach. Beyond the classroom, this volume will prove interesting and rewarding to anyone concerned with the development of mathematical models or the application of modeling to problem solving in a wide array of applications.
Author: Walter J. Meyer
Publisher: Courier Corporation
Published: 2012-10-23
Total Pages: 450
ISBN-13: 0486137244
DOWNLOAD EBOOK →Appropriate for undergraduate and graduate students, this text features independent sections that illustrate the most important principles of mathematical modeling, a variety of applications, and classic models. Students with a solid background in calculus and some knowledge of probability and matrix theory will find the material entirely accessible. The range of subjects includes topics from the physical, biological, and social sciences, as well as those of operations research. Discussions cover related mathematical tools and the historical eras from which the applications are drawn. Each section is preceded by an abstract and statement of prerequisites, and answers or hints are provided for selected exercises. 1984 edition.
Author: Frank Myron Bass
Publisher:
Published: 2012-03-01
Total Pages: 556
ISBN-13: 9781258260002
DOWNLOAD EBOOK →Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.
Author: Lee Rudolph
Publisher: Routledge
Published: 2013-01-03
Total Pages: 493
ISBN-13: 1136232311
DOWNLOAD EBOOK →In this book Lee Rudolph brings together international contributors who combine psychological and mathematical perspectives to analyse how qualitative mathematics can be used to create models of social and psychological processes. Bridging the gap between the fields with an imaginative and stimulating collection of contributed chapters, the volume updates the current research on the subject, which until now has been rather limited, focussing largely on the use of statistics. Qualitative Mathematics for the Social Sciences contains a variety of useful illustrative figures, introducing readers from the social sciences to the rich contribution that modern mathematics has made to our knowledge of logic, structures, and dynamic systems. A beguiling array of conceptual systems, topological models and fractals are discussed which transcend the application of statistics, and bring a fresh perspective to the study of social representations. The wide selection of qualitative mathematical methodologies discussed in this volume will be hugely valuable to higher-level undergraduate and postgraduate students of psychology, sociology and mathematics. It will also be useful for researchers, academics and professionals from the social sciences who want a firmer grasp on the use of qualitative mathematics.
Author: Philip Hans Franses
Publisher: Cambridge University Press
Published: 2001-08-09
Total Pages: 222
ISBN-13: 1139428845
DOWNLOAD EBOOK →Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.