eBook PDF Download Digital Library
Author: Harvey Levenson
Publisher:
Published: 2018-04-11
Total Pages: 248
ISBN-13: 9780692081174
DOWNLOAD EBOOK →This book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.
Author: Simon Downs
Publisher: Routledge
Published: 2013-03-01
Total Pages: 421
ISBN-13: 113664220X
DOWNLOAD EBOOK →The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Author: Harvey R. Levenson
Publisher: Graphic Arts Books
Published: 2007
Total Pages: 0
ISBN-13: 9780883625897
DOWNLOAD EBOOK →Author: Meredith Davis
Publisher: Bloomsbury Publishing
Published: 2017-09-07
Total Pages: 224
ISBN-13: 1350031836
DOWNLOAD EBOOK →Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
Author: Daniel Bouweraerts
Publisher: Cognella Academic Publishing
Published: 2020-12-11
Total Pages:
ISBN-13: 9781793542793
DOWNLOAD EBOOK →Introduction to Graphic Arts and Media Technologies provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities. Featuring vibrant, full-color images and enlightening interviews with professionals in the industry, Introduction to Graphic Arts and Media Technologies is an ideal resource for courses and programs in the visual arts.
Author: Gary R. Bertoline
Publisher:
Published: 2010
Total Pages: 800
ISBN-13: 9780071221795
DOWNLOAD EBOOK →Presents a contemporary approach to teach the engineering graphics skills. This title covers design concepts, the use of CAD, the basic visualization and sketching techniques that enable students to create and communicate graphic ideas effectively. It includes examples of how graphics communication pertains to 'real-world' engineering design
Author: William E. Ryan
Publisher: Cengage Learning
Published: 2004
Total Pages: 662
ISBN-13: 9780766820753
DOWNLOAD EBOOK →Learn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, television and film, interactive multimedia, Web sites and more!
Author: Simon Downs
Publisher: Routledge
Published: 2013-03-01
Total Pages: 383
ISBN-13: 1136642218
DOWNLOAD EBOOK →The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Author: Gary Robert Bertoline
Publisher: McGraw-Hill Science, Engineering & Mathematics
Published: 2005
Total Pages: 276
ISBN-13:
DOWNLOAD EBOOK →Introduction to Graphics Communications for Engineers, Third Edition, introduces engineering students to the standard practices used by engineers to communicate graphically. The primary goal of this text is to assist engineering students in learning the techniques and standards of communicating graphically so that design ideas can be clearly communicated and produced. The text concentrates on the concepts and skills needed to sketch and create 2-D and 3-D CAD models.
Author: Umberto Abate
Publisher:
Published: 1991
Total Pages: 166
ISBN-13: 9780582869011
DOWNLOAD EBOOK →Aimed at junior- and middle-level secondary students, this is a practical guide to developing graphic communication skills. In the practical section students' skills and technical proficiency are developed, and can then be applied to projects in the research section. A comprehensive glossary and bibliography are included.
