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Internet Marketing for Less Than $500/year

Author: Marcia Yudkin

Publisher: Maximum Press

Published: 2001-09

Total Pages: 356

ISBN-13: 9781885068699

Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.

Marketing with E-mail

Author: Shannon Kinnard

Publisher: Maximum Press

Published: 2001-10-28

Total Pages: 364

ISBN-13: 9781885068682

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This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.

101 Ways to Promote Your Web Site

Author: Susan Sweeney

Publisher: Maximum Press

Published: 2005

Total Pages: 492

ISBN-13: 9781931644211

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Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.

Exploring IBM EServer XSeries

Author: Jim Hoskins

Publisher: Maximum Press

Published: 2003

Total Pages: 212

ISBN-13: 9781885068835

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Annotation Introducing the brands of Intel-based IBM computers, this guide shows how to integrate these systems into business for greater efficiency, productivity, and overall business management. Written for nontechnical users, the most current xSeries information is included. Differences and uses for the assorted computers are detailed, as are the latest peripherals, software options, and networking issues. Guidelines for choosing operating systems to fit business needs are also discussed.

Exploring IBM E-business Software

Author: Casey Young

Publisher: Maximum Press

Published: 2003

Total Pages: 374

ISBN-13: 9781931644006

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This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lotus Domino, and Tivoli. This replaces 1885068581.

Internet Marketing for Information Technology Companies

Author: Barry Silverstein

Publisher: Maximum Press

Published: 2001

Total Pages: 472

ISBN-13: 9781885068675

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While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

Building on Your AIX Investment

Author: Jim Hoskins

Publisher: Maximum Press

Published: 2004

Total Pages: 108

ISBN-13: 9781931644082

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If you are involved with any business or institution that currently uses IBM eServer pSeries, RS/6000 servers, or other brands of UNIX servers, then this book is for you. It starts by describing the state of e-business today and IBM's sweeping "on demand" initiative. It will help you look inward at your own enterprise to evaluate your current state of e-business adoption. You will see where IBM is headed in terms of the future of e-business and learn how to take full advantage of their "on demand" strategy in your organization. You will learn how to leverage your existing investment in AIX or UNIX computing infrastructure moving forward. You likely will see yourself somewhere in the "Top Ten Things That Tell You It's Time for a Change." Finally, you will read about the actual experiences of Toyota Australia as they moved down the e-business adoption path. To help you stay current, this book comes with your personal password for accessing the companion Web site which offers up-to-the-minute pSeries news, expanded information, and additional pSeries resources. Book jacket.

Building on Your OS/400 Investment

Author: Jim Hoskins

Publisher: Maximum Press

Published: 2004

Total Pages: 124

ISBN-13: 9781931644099

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If you are involved with any business or institution that currently uses IBM eServer iSeries, AS/400 servers, or Windows servers, then this book is for you. It will help you look inward at your own enterprise to evaluate your current state of e-business adoption. You will see where IBM is headed in terms of the future of e-business and learn how to take full advantage of their "on demand" strategy in your organization. You will learn how to leverage your existing investment in OS/400 and Windows computing infrastructure moving forward. You likely will see yourself somewhere in the "Top Ten Things That Tell You It's Time for a Change". Finally, you will read about the actual experiences of National Bancorp as they move down the e-business on demand adoption path. To help you stay current, this book comes with your personal password for accessing the companion Web site which offers up-to-the-minute iSeries news, "More on the Web" links, and additional iSeries resources. Book jacket.

Understanding IBM Workplace Strategy & Products

Author: Ron Sebastian

Publisher: Maximum Press

Published: 2005

Total Pages: 180

ISBN-13: 9781931644297

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IBM's vision for the future of collaborative computing is realized in this guide to implementing the IBM Workplace for IT managers. An overview of the key product lines that implement the IBM Workplace vision, including Lotus Workplace, WebSphere Portal, Lotus Notes and Domino, and WebSphere Everyplace is also provided.

IBM Software for E-Business on Demand

Author: Douglas Spencer

Publisher: Maximum Press

Published: 2004

Total Pages: 388

ISBN-13: 9781931644174

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Covering the functional characteristics of an on demand computing infrastructure, this book describes the IBM software products that can be used to create a computing infrastructure that has these characteristics. Also discussed is how IBM’s on demand strategy can help a business to make more informed purchasing decisions for IBM application software.