Interesting Insights into the Mind
Author: Shrirang Bakhle
Publisher: BecomeShakespeare.com
Published:
Total Pages: 260
ISBN-13: 9388081307
DOWNLOAD EBOOK →Lanterna Rally
eBook PDF Download Digital Library
How Customers Think
Author: Gerald Zaltman
Publisher: Harvard Business Press
Published: 2003
Total Pages: 356
ISBN-13: 9781578518265
DOWNLOAD EBOOK →Despite the time and money spent on market research, 60% to 80% of new offerings fail.
The Advertised Mind
Author: Erik Du Plessis
Publisher: Kogan Page Publishers
Published: 2005
Total Pages: 268
ISBN-13: 9780749443665
DOWNLOAD EBOOK →Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Top Brain, Bottom Brain
Author: Stephen Michael Kosslyn
Publisher: Simon and Schuster
Published: 2015-03-31
Total Pages: 208
ISBN-13: 1451645112
DOWNLOAD EBOOK →One of the world's leading neuroscientists teams up with an accomplished writer to debunk the popular left-brain/right-brain theory and offer an exciting new way of thinking about our minds. The second edition, with expanded practical applications, highlights how readers can harness the theory to succeed in their own lives. For the past fifty years, popular culture has led us to believe in the left-brain vs. right-brain theory of personality types. Right-brain people, we've been told, are artistic, intuitive, and thoughtful, while left-brain people tend to be more analytical, logical, and objective. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. Dr. Stephen M. Kosslyn, who Steven Pinker calls "one of the world's great cognitive neuroscientists," explains with cowriter G. Wayne Miller an exciting new theory of the brain. Presenting extensive research in an inviting and accessible way, Kosslyn and Miller describe how the human brain uses patterns of thought that can be identified and understood through four modes of thinking: Mover, Perceiver, Stimulator, and Adaptor. These ways of thinking and behaving shape your personality, and with the scientifically developed test provided in the book, you'll quickly be able to determine which mode best defines your own usual style. Once you've identified your usual mode of thought, the practical applications are limitless, from how you work with others when you conduct business, to your personal relationships, to your voyage of self-discovery.
Insight Into a Bright Mind
Author: Nicole Tetreault, Ph.D.
Publisher: SCB Distributors
Published: 2021-03-30
Total Pages: 199
ISBN-13: 1953360041
DOWNLOAD EBOOK →Are you bright? Do you know someone who is? Among the bright population, many social, emotional, and intellectual abilities are unrecognized. Bright people are misunderstood and mislabeled as awkward geeks, mad scientists, maladjusted poets, oversensitive artists, hyperactive clowns, or antisocial misfits. Do you want to understand the science behind why intelligent, sensitive, and highly creative brains are simply different? In Insight into a Bright Mind, Dr. Nicole Tetreault translates recent groundbreaking research examining the minds of the most highly intelligent, creative, and intense brains, and explores new directions for the neurodiverse experiences of humans. You will learn how your brain is as unique as your fingerprint, and how your experience is elevated because you are simply "hard-wired" differently! Insight into a Bright Mind is intensely argued in favor of neuroindividuality, superbly researched with the latest scientific data, and deeply invested in engaging with a myriad of bright minds capturing their essence through storytelling and voice. Be liberated to embrace your essence with greater self-compassion and awareness, and unlock your unconventional mind.
The Influential Mind
Author: Tali Sharot
Publisher: Macmillan + ORM
Published: 2017-09-19
Total Pages: 298
ISBN-13: 162779266X
DOWNLOAD EBOOK →A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
The Buying Brain
Author: A. K. Pradeep
Publisher: John Wiley & Sons
Published: 2010-07-16
Total Pages: 38
ISBN-13: 0470646845
DOWNLOAD EBOOK →If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Winning the War in Your Mind
Author: Craig Groeschel
Publisher: Zondervan
Published: 2021-02-16
Total Pages: 254
ISBN-13: 0310362733
DOWNLOAD EBOOK →MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Your Brain at Work
Author: David Rock
Publisher: Harper Collins
Published: 2009-10-06
Total Pages: 310
ISBN-13: 0061943541
DOWNLOAD EBOOK →In Your Brain at Work, David Rock takes readers inside the heads—literally—of a modern two-career couple as they mentally process their workday to reveal how we can better organize, prioritize, remember, and process our daily lives. Rock, the author of Quiet Leadership and Personal Best, shows how it’s possible for this couple, and thus the reader, not only to survive in today’s overwhelming work environment but succeed in it—and still feel energized and accomplished at the end of the day.
Seeing What Others Don't
Author: Gary Klein
Publisher: PublicAffairs
Published: 2013-06-25
Total Pages: 304
ISBN-13: 1610392752
DOWNLOAD EBOOK →A renowned cognitive psychologist reveals the science behind achieving breakthrough discoveries, allowing readers to confidently solve problems, improve decision-making, and achieve success. Insights-like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. Yet we know very little about when, why, or how insights are formed-or what blocks them. In Seeing What Others Don't, Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings-scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself-and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action? Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.
