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Author: K. Scott Swan
Publisher: Emerald Group Publishing
Published: 2012-09-05
Total Pages: 360
ISBN-13: 1781900167
DOWNLOAD EBOOK →Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Author: K. Scott Swan
Publisher: Emerald Group Publishing Limited
Published: 2012-09-05
Total Pages: 350
ISBN-13: 9781781900161
DOWNLOAD EBOOK →Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Author: G. Tomas M. Hult
Publisher: JAI Press Incorporated
Published: 2003-03-12
Total Pages: 272
ISBN-13: 9780762309894
DOWNLOAD EBOOK →In this volume, experts share experiences and guidelines for initiating study abroad programs in business schools. Issues discussed include funding for study abroad fellowships, integrating foreign language training, administrative arrangements for study abroad, and best practices.
Author: K. Scott Swan
Publisher: Emerald Group Publishing
Published: 2012-09-05
Total Pages: 350
ISBN-13: 1781900175
DOWNLOAD EBOOK →Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Author: Bryan Jean
Publisher: Emerald Group Publishing
Published: 2013-10-08
Total Pages: 350
ISBN-13: 1781908974
DOWNLOAD EBOOK →Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,
Author: Shaoming Zou
Publisher: Emerald Group Publishing
Published: 2015-02-04
Total Pages: 344
ISBN-13: 1784414476
DOWNLOAD EBOOK →A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Author: Gino Cattani
Publisher: Emerald Group Publishing
Published: 2020-11-09
Total Pages: 216
ISBN-13: 1800432380
DOWNLOAD EBOOK →This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Author: Sotiris T. Lalaounis
Publisher: Routledge
Published: 2017-09-22
Total Pages: 546
ISBN-13: 1317235703
DOWNLOAD EBOOK →Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
Author: Nuno Martins
Publisher: Springer Nature
Published: 2023-10-01
Total Pages: 362
ISBN-13: 3031353854
DOWNLOAD EBOOK →This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
