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Author: Carol Ottolenghi
Publisher: Rowman & Littlefield
Published: 2018-10-15
Total Pages: 188
ISBN-13: 1538108496
DOWNLOAD EBOOK →User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Author: Brenda L. Stewart
Publisher:
Published: 2017-08-29
Total Pages: 162
ISBN-13: 9781548115470
DOWNLOAD EBOOK →Lawyers today face more competition than ever. With all the demands inherent in a legal career, developing a marketing plan often takes a back seat to other pressing concerns.You know you need to market your practice. You have a LinkedIn account, you go to networking events, you even have a three ring binder labeled Marketing Plan. Then why do efforts to grow your practice feel out of date, disconnected, and still wind up costing you a lot of money?In her highly anticipated first book, Intentional Marketing: Building Your Legal Practice One Relationship at a Time, Brenda Stewart demystifies the marketing process. Drawing on the knowledge and insights of a near 30 year career inside law firms, Stewart lays out the tools you need to develop a marketing strategy that will not only grow your practice, but will fit into your busy life. Packed with information and easy to read, Intentional Marketing is the perfect book for any attorney.
Author: Linda S Katz
Publisher: Routledge
Published: 2013-03-07
Total Pages: 267
ISBN-13: 1136413723
DOWNLOAD EBOOK →Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author: Nigel Bradley
Publisher: Routledge
Published: 2013-10-23
Total Pages: 240
ISBN-13: 1135070423
DOWNLOAD EBOOK →We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.
Author: Vincent Ribiere
Publisher: Academic Conferences Limited
Published: 2013-07-02
Total Pages: 470
ISBN-13: 1909507008
DOWNLOAD EBOOK →Author: Casey Gromer
Publisher:
Published: 2018-10-28
Total Pages: 105
ISBN-13: 9781729123027
DOWNLOAD EBOOK →You're a visionary entrepreneur, and the core of your business is making an impact on the world. Finding a better way. Making a difference. Shaking up the status quo. -But even though the visionary in you can solve all the world's problems on a cocktail napkin over coffee, when it comes to getting your business over that next big hump: --You are burning out trying to move the needle on your profit--You feel out of control and, instead of controlling your business, your business is controlling you--You have lost your brand message in translation--You change directions so quickly that your team can't keep up--You have a fear of letting go--You are still so deep in the day-to-day of your business that you never have time for family or things you enjoy-A Fresh Wave of Marketing takes a different approach. Discover the marketing strategies, systems, and processes you need to step out of the daily marketing burnout and into your role as visionary leader of your business.
Author: Peggy Johnson
Publisher: American Library Association
Published: 2018-01-16
Total Pages: 513
ISBN-13: 0838916899
DOWNLOAD EBOOK →As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.
Author: Ann M. Guinn
Publisher: American Bar Association
Published: 2010
Total Pages: 234
ISBN-13: 9781604427899
DOWNLOAD EBOOK →Small firm lawyers often get caught in the crossfire of practicing law and managing a business all at the same time. Commitments and interests levels may weigh more heavily on defending the freedoms guaranteed in the U.S. Constitution vs. calculating overtime pay for staff. They may be more interested in ensuring our legal system works, but not so interested in developing marketing strategies to attract new business.
Author: Ed Young
Publisher: Simon and Schuster
Published: 2010-05-11
Total Pages: 212
ISBN-13: 1439122768
DOWNLOAD EBOOK →No matter how you ask the questions, the answer is always the same. Yes you can! You can incorporate innovative strategies into your church ministrystrategies that will affect not only the way you do church but that will dramatically impact the lives of current church members and help you in reaching out to your community. In this refreshingly practically book, Andy Stanley and Ed Youngtwo of America's most innovative and effective church leadersdeliver twenty-four creative ministry tools that you can adapt and use to help your own church be all God intends it to be. The inspirational stories on North Point Community Church in Atlanta and the Fellowship Church in Dallas are stories of small church plants that have grown into churches with weekend attendance of nine and fifteen thousand. But the true success of these dynamic churches is not revealed in their big numbers but in the lives that have been forever changed by the life-giving message of Jesus. What you learn in the pages of this book will enable you to change the lives of those you serve -- forever.
Author: Joseph Novara
Publisher: Createspace Independent Publishing Platform
Published: 2014-10-12
Total Pages: 132
ISBN-13: 9781502422842
DOWNLOAD EBOOK →Many business owners and sales professionals want to build their business by referral and know that Word of Mouth is the best, most cost effective way to do that. However, they're not 100% sure on how to fill in the gaps between their day-to-day actions – networking, email, social media – and the referral end result they're looking for.In his new book, "Intentional Networking", Joe Novara shares several funny and motivating stories from his own career in sales. He also shares many of the techniques he has learned and developed over many years to give you a blueprint for developing a Word of Mouth business.
